Descrição

E-commerce do Zero às Vendas: O Método Completo para Criar, Lançar e Escalar sua Loja Virtual (E-commerce, Marketing & IA — Série Babi Tonhela Livro 1)

Did you know the average lifespan of an online store in Brazil is just three months? Of every 100 visitors to an e‑commerce site, 99 leave without buying. And most entrepreneurs who open an online shop don’t even know their true cost per order. This book exists to change those numbers.

“E‑commerce do Zero às Vendas” is a practical, data‑driven guide built from real Brazilian market experience — not MBA theory translated from English. It’s a tested methodology used with real entrepreneurs, real reais, and the real challenges of selling online in Brazil: high shipping costs, complex taxes, skeptical consumers, and competition from billion‑dollar marketplaces.

What you’ll find inside

• The 4E Method — a structured journey in four phases: Understand, Structure, Execute, Evolve. 17 chapters that take you from absolute zero to a scalable operation.
• Proprietary frameworks — The 5 Digital Brasis, The 4 Horsemen of Digital Death, the Strategic Catalog Pyramid, the Anatomy of Price, and the 50/30/10/10 rule for channel distribution.
• 17 strategic AI prompts — embedded throughout the book with precise instructions to use ChatGPT, Claude or Gemini as business accelerators.
• Updated market data (2024–2026) — revenue by region, conversion rates by niche, real commissions from Mercado Livre, Shopee and Amazon, plus benchmarks for CAC, ROAS and repurchase.
• Over 60 marketplaces mapped — general marketplaces, niche platforms and superapps, with guidance on when and how to enter each one.
• A 30‑day launch plan — daily tasks, a 77‑item checklist and time‑management tips for solo operators.

Who this book is for

• Aspiring entrepreneurs who want to open their first online store but don’t know where to start.
• Shop owners already selling online who are stuck, not growing, or working with squeezed margins.
• Marketing professionals who need a real, operational understanding of e‑commerce.
• Sellers on marketplaces who want to build their own direct channel and gain autonomy.

About the author

Babi Tonhela is an e‑commerce and digital marketing strategist with over 15 years of experience. CEO of Marketera and Marketek, LinkedIn Top Voice and Top 20 iBest in Digital Marketing.

Volume 1 of the E‑commerce Estratégico collection.