Os 10 pecados mortais do marketing: Sintomas e soluções

A concise, practical guide by Philip Kotler that explains why many new products, services and businesses fail and why marketing campaigns often stop delivering results. Kotler identifies the “10 deadly sins” of marketing, shows how to spot their symptoms in a company, and offers clear solutions illustrated with examples and insights.

What the book answers

• Why about 75% of new initiatives fail.
• Why traditional campaigns no longer produce the same outcomes.
• How to recognize when a company is committing one of the 10 marketing sins and what to do about it.

What you’ll learn

• How to keep focus on the market and the customer.
• How to monitor and react to the competition.
• How to manage customer relationships effectively.
• How to build and execute effective marketing plans.
• How to construct strong brands.
• How to leverage available technology for better results.
• A refreshed view of marketing as the discipline that identifies opportunities and creates business strategies focused on measurable results.

Who should read it

• Marketing professionals looking for actionable guidance.
• Managers from other areas who need to understand marketing’s role in business strategy.
• Anyone who wants to keep a company or product competitive in the marketplace.

Endorsements

• “Probably the most useful and applicable marketing guide of recent years.” — Internetworks
• “Recommended both for marketing professionals and managers from other areas.” — Journal of Consumer Marketing
• “An indispensable book for those who want to stay competitive in the market.” — Publishing News

In short: a practical, example-driven manual from a leading authority on how to diagnose common marketing failures and implement solutions that drive results.