Descrição

Os 10 pecados mortais do marketing: Sintomas e soluções

(The 10 Deadly Sins of Marketing: Symptoms and Solutions)

“Provavelmente o guia de marketing mais útil e aplicável dos últimos anos.” – Internetworks
“Recomendável tanto para o profissional de marketing quanto para gestores de outras áreas.” – Journal of Consumer Marketing
“Um livro indispensável para quem quer se manter competitivo no mercado.” – Publishing News

Why do 75% of new products, services and businesses fail? And why do marketing campaigns no longer deliver the same results they once did? In this highly practical guide, Philip Kotler—one of the world’s leading authorities on marketing—offers clear answers and a roadmap for action.

Using real-world examples and sharp insights, Kotler identifies the ten “deadly sins” that commonly undermine marketing efforts, explains the symptoms that reveal them, and presents effective solutions to reverse the damage.

What you’ll learn

• How to spot the warning signs that your company is committing one of the ten marketing sins
• Practical fixes and strategic moves to recover lost ground and regain market relevance
• How to keep the focus on market needs and customer value
• Ways to monitor and respond to competitors more effectively
• Techniques to manage customer and partner relationships for long-term value
• How to craft and implement marketing plans that actually deliver results
• Strategies to build and sustain powerful brands
• How to leverage available technology to amplify marketing impact

Who should read this

• Marketing professionals looking for actionable guidance
• Managers and executives in other functions who need to align business strategy with market realities
• Entrepreneurs and business owners who want to reduce the risk of product or service failure

Most importantly, this book reframes the role of marketing: not as an isolated function, but as the engine that identifies opportunities and creates business strategies focused on measurable results.

Read more and learn how to avoid the pitfalls that sink so many launches—and how to turn marketing into a decisive competitive advantage.