Direct translation – E-Commerce Update
SKU: B0CC3DH71G

Direct translation

(0 avaliação de cliente)

In Stock

Os 10 pecados mortais do marketing: Sintomas e soluções — Summary

Philip Kotler explains why about 75% of new products, services and businesses fail and why many marketing campaigns no longer deliver the same results. In this clear, practical audiobook he identifies the 10 “deadly sins” of marketing, shows how to recognize their symptoms, and offers concrete solutions to fix them.

What the book covers

  • Diagnosis of the common failures that undermine products, services and marketing efforts.
  • Identification of the 10 deadly marketing sins (symptoms and causes).
  • Practical solutions and best practices to overcome each problem.
  • How to keep the focus on the market and the customer.
  • Ways to monitor and respond to competition.
  • Strategies for managing customer relationships and building strong brands.
  • Guidance on developing effective marketing plans and leveraging available technology.
  • A reframing of marketing’s role: identifying opportunities and creating business strategies focused on measurable results.

Key takeaways

  • Many launches fail because of repeated strategic and executional marketing mistakes — these can be diagnosed and corrected.
  • Successful marketing requires customer-centric focus, competitive awareness, relationship management, clear planning and effective use of technology.
  • Marketing’s core job is to uncover opportunities and drive business results, not just produce communications.

Format note

  • This is an audiobook; a PDF companion is provided and will appear in your Audible Library along with the audio.

SKU: B0CC3DH71G Categoria:

Descrição

Os 10 pecados mortais do marketing: Sintomas e soluções

(The 10 Deadly Sins of Marketing: Symptoms and Solutions)

Why do roughly 75% of new products, services and businesses fail? Why don’t marketing campaigns deliver the same results they used to? In this audiobook, Philip Kotler — one of the world’s leading authorities on marketing — answers these questions with one of the clearest and most practical guides on what to do (and what not to do) in marketing.

Banner promocional da Forhold: organize as tarefas da operação com mensagem central e botão 'Testar grátis' em amarelo do lado direito.

Using real examples and sharp insights, Kotler shows how to spot the warning signs that a company is committing one of the 10 deadly sins of marketing, and he offers concrete solutions to fix each problem.

What you’ll learn

  • How to keep the focus on the market and the customer
  • How to monitor and react to competitors effectively
  • Best practices for managing customer and partner relationships
  • How to build and execute marketing plans that work
  • Strategies for creating and strengthening brands
  • Ways to leverage available technology for better marketing outcomes
  • Why marketing’s true role is to identify opportunities and design business strategies focused on measurable results

How the audiobook is structured

Kotler identifies the common symptoms of failing marketing practices, explains their root causes, and provides step-by-step remedies. The tone is practical and actionable, aimed at managers, entrepreneurs and marketers who want clear guidance to improve performance.

Note

When you purchase this title, the accompanying PDF will be available in your Audible Library alongside the audio.

Preços em BRL

Informação adicional

Avaliações

Não há avaliações ainda.

Seja o primeiro a avaliar “Direct translation”

O seu endereço de e-mail não será publicado. Campos obrigatórios são marcados com *