Sprint: Google’s five-day method for testing and putting new ideas into action – E-Commerce Update
SKU: 8551001523

Sprint: Google’s five-day method for testing and putting new ideas into action

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Sprint: The method Google used to test and apply new ideas in just five days — Summary

Sprint is a five-day process created by designer Jake Knapp at Google to rapidly develop and test ideas. Used across Google (from Search improvements to Hangouts) and later refined at Google Ventures with Braden Kowitz and John Zeratsky, the method was applied in over 100 sprints across industries like telecom, e‑commerce, healthcare and finance.

Key points

  • Purpose: Quickly turn opportunities, problems or ideas into testable prototypes and learn fast.
  • Format: A focused, five-day structured process that moves a team from problem to validated prototype in one week.
  • Origins: Developed at Google by Jake Knapp and expanded at Google Ventures with Kowitz and Zeratsky.
  • Applicability: Works for teams of any size — startups to large companies — and for a wide range of challenges.
  • Benefit: Reduces risk and time spent on uncertain ideas by getting real feedback early.

R$ 35,00


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Descrição

Sprint: O método usado no Google para testar e aplicar novas ideias em apenas cinco dias

How do you innovate? Where do you start? How do you build the right team? What will an idea look like when it’s actually put into practice? If these questions keep you stuck, the Sprint method gives a fast, reliable way to answer them.

Jake Knapp developed the Sprint while working at Google to design and test ideas in just five days. The method was used across the company—from improving search to shaping Google Hangouts—and later Knapp joined Braden Kowitz and John Zeratsky at Google Ventures (GV). Together they ran more than 100 sprints with companies in telecom, e-commerce, healthcare, finance, and many other industries.

Banner promocional da Forhold: organize as tarefas da operação com mensagem central e botão 'Testar grátis' em amarelo do lado direito.

Why Sprint works:

  • Focused five-day process to move from problem to tested prototype fast
  • Practical steps for deciding what to build, aligning teams, and validating assumptions
  • Proven across startups and large enterprises alike
  • Applicable to any team or individual facing a big opportunity, problem, or idea who needs to start now

Sprint is a practical toolkit for teams of any size that want to turn ideas into tested solutions without months of guesswork.

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Informação adicional

Editora

Intrínseca

Data da publicação

27 março 2017

Edição

Idioma

Português

Número de páginas

320 páginas

ISBN-10

8551001523

ISBN-13

978-8551001523

Peso do produto

400 g

Idade de leitura

16 anos e acima

Dimensões

20.8 x 13.6 x 1.8 cm

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