With a lot of determination and planning, it is possible to increase profits even in times of crisis. Despite the political and economic scenario in Brazil, coupled with the post-pandemic situation, Brazilian entrepreneurs are proving to be resilient. According to the Business Map Bulletin, in 2022, the country set a record for new business openings, with micro-enterprises and individual micro-entrepreneurs. In the first four months of the year, 1.3 million new companies were born.
For those in e-commerce, sales showed a decline this year, after the boom of online shopping during social isolation and the closure of physical stores. Research from the Brazilian Electronic Commerce Association (ABComm) indicates that there was a growth of 5% in the first half of 2022, when more than 6% was expected for online sales.
In this scenario, those in the segment need to invest in strategies that aim at expansion beyond online sales. Seeking a broader audience, focusing on addressing demands across various platforms. It is important to expand possibilities, combining e-commerce with physical stores, kiosks in shopping malls, and marketplaces.
The units selling in person provide the opportunity to evaluate the product, check the material, and have contact with the item before making the investment. The stimulation of various senses, such as touch, smell, hearing, sight, and even taste can make a difference in the shopping experience. Personal contact is warmer and enhances the reliability of a business. Talking to the seller is a factor that impacts a customer’s buying journey, which is why physical stores have this advantage.
When the store is on the street, it is possible to offer a more personalized experience, focusing on the product and the customer. However, kiosks in shopping malls and commercial centers also present the same benefits and gain points for practicality, as consumers can resolve other pending matters in the same environment.
The marketplace, on the other hand, is a business model that has revolutionized online retail, connecting different retailers to customers. According to a survey by Ebit Nielsen, these collaborative environments already account for 78% of the electronic commerce in Brazil. Furthermore, this sales model is one of the favorites among consumers.
According to research from the French company Mirakl, 86% of Brazilians identify marketplaces as the most satisfying way to shop online. Another opportunity for entrepreneurs to gain strength and go beyond traditional e-commerce – uniting the most diverse possibilities to their business.
