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Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions During the Customer Journey

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R$ 445,75

SKU: 3658475676 Categories: , , Tags: , , Brand:

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Detalhes do produto

  • Editora : Springer Gabler
  • Data da publicação : 1 maio 2025
  • Idioma : Inglês
  • Número de páginas : 261 páginas
  • ISBN-10 : 3658475676
  • ISBN-13 : 978-3658475673
  • Peso do produto : 349 g
  • Dimensões : 14.81 x 1.65 x 21.01 cm
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