{"id":100224,"date":"2026-06-26T15:09:52","date_gmt":"2026-06-26T18:09:52","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/marketing-4-0-from-traditional-to-digital-2\/"},"modified":"2026-07-26T23:25:51","modified_gmt":"2026-07-27T02:25:51","slug":"marketing-4-0-from-traditional-to-digital-2","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/ace\/produto\/marketing-4-0-from-traditional-to-digital-2\/","title":{"rendered":"Marketing 4.0: From Traditional to Digital"},"content":{"rendered":"<h1>Marketing 4.0: Do tradicional ao digital (Marketing 4.0: From Traditional to Digital)<\/h1>\n<blockquote>\n<p>&#8220;No one more qualified than the father of modern marketing to document the enormous changes taking place. The future of marketing is digital, and this is your guide.&#8221;<br \/>\u2014 Al Ries, coauthor of Marketing Warfare and Positioning<\/p>\n<\/blockquote>\n<p>Philip Kotler \u2014 joined by Hermawan Kartajaya and Iwan Setiawan \u2014 builds on his seminal framework that traced marketing\u2019s evolution from Product\u2011oriented 1.0, to Consumer\u2011focused 2.0, to Human\u2011centered 3.0. In this book the authors analyze the next leap: Marketing 4.0, the shift from traditional to digital.<\/p>\n<p>In Marketing 4.0 you\u2019ll find:<\/p>\n<ul>\n<li>A clear explanation of how connectivity and digital channels have fundamentally changed consumer behavior.<\/li>\n<li>A practical model for mapping the customer journey in the digital age \u2014 from brand awareness and consideration to engagement and full loyalty.<\/li>\n<li>New metrics and marketing practices that blend online and offline touchpoints.<\/li>\n<li>Strategic guidance for adapting organizations and marketing teams to a rapidly changing, more complex, and more competitive marketplace.<\/li>\n<\/ul>\n<p>Rather than a short\u2011lived trend, the digital revolution has reshaped society itself. Marketing 4.0 offers a rigorous analysis of today\u2019s and tomorrow\u2019s consumers and provides the insights marketers need to reach them more effectively.<\/p>","protected":false},"excerpt":{"rendered":"<h1>Marketing 4.0: From Traditional to Digital \u2014 Summary<\/h1>\n<blockquote>\n<p>&#8220;No one more qualified than the father of marketing to document the enormous changes taking place. The future of marketing is digital, and this is your guide.&#8221; \u2014 Al Ries<\/p>\n<\/blockquote>\n<ul>\n<li>Authored by Philip Kotler with Hermawan Kartajaya and Iwan Setiawan. <\/li>\n<li>Builds on Kotler\u2019s earlier framework: Marketing 1.0 (product-focused) \u2192 2.0 (consumer-focused) \u2192 3.0 (human-centered). <\/li>\n<li>Defines Marketing 4.0 as the shift from traditional to digital marketing driven by connectivity and new consumer behaviors. <\/li>\n<li>Explains how digital channels reshape the customer journey and why marketers must adopt new metrics and practices. <\/li>\n<li>Emphasizes guiding customers from brand discovery and engagement through to full loyalty in a complex, fast-changing environment. <\/li>\n<li>Argues this shift is broader than changing rules\u2014it&#8217;s a societal transformation\u2014and offers practical analysis and strategies to reach today\u2019s and tomorrow\u2019s consumers effectively.<\/li>\n<\/ul>","protected":false},"featured_media":100223,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1623],"product_tag":[],"class_list":["post-100224","product","type-product","status-publish","has-post-thumbnail","product_cat-administracao-negocios-e-economia-ebooks-kindle","first","instock","shipping-taxable","product-type-external"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Marketing 4.0: From Traditional to Digital \u2014 Summary&quot;No one more qualified than the father of marketing to document the enormous changes taking place. 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The future of marketing is digital, and this is your guide.&quot; \u2014 Al RiesAuthored by Philip Kotler with Hermawan Kartajaya and Iwan Setiawan. Builds on Kotler\u2019s earlier framework: Marketing 1.0 (product-focused) \u2192 2.0 (consumer-focused) \u2192 3.0 (human-centered). Defines Marketing 4.0 as the shift from traditional to digital marketing driven by connectivity and new consumer behaviors. Explains how digital channels reshape the customer journey and why marketers must adopt new metrics and practices. Emphasizes guiding customers from brand discovery and engagement through to full loyalty in a complex, fast-changing environment. 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