{"id":94796,"date":"2026-04-07T11:00:39","date_gmt":"2026-04-07T14:00:39","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94796"},"modified":"2026-04-07T11:00:46","modified_gmt":"2026-04-07T14:00:46","slug":"revenue-intelligence-e-o-novo-bi-por-que-as-areas-de-vendas-estao-virando-centros-de-dados","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ar\/revenue-intelligence-e-o-novo-bi-por-que-as-areas-de-vendas-estao-virando-centros-de-dados\/","title":{"rendered":"\u0630\u0643\u0627\u0621 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0647\u0648 \u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062c\u062f\u064a\u062f\u061f \u0644\u0645\u0627\u0630\u0627 \u0623\u0635\u0628\u062d\u062a \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0631\u0627\u0643\u0632 \u0628\u064a\u0627\u0646\u0627\u062a"},"content":{"rendered":"<p 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\u0648\u0627\u0644\u062a\u0628\u0627\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062b \u0643\u0644 \u064a\u0648\u0645. \u0627\u0644\u0633\u0624\u0627\u0644 \u0647\u0648 \u0645\u0627\u0630\u0627 \u062a\u0641\u0639\u0644 \u0645\u0639\u0647\u0645. \u062a\u0630\u0643\u0631 \u062f\u0627\u0626\u0645\u064b\u0627 \u0623\u0646 \u0627\u0644\u062a\u0634\u0641\u064a\u0631 \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0640 LGPD \u0644\u064a\u0633\u0627 \u0641\u0631\u0648\u0642\u064a\u0646\u060c \u0628\u0644 \u0647\u0645\u0627 \u0645\u062a\u0637\u0644\u0628\u0627\u062a. \u0623\u064a \u0645\u0646\u0635\u0629 \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 Revenue Intelligence \u0628\u062c\u062f\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0647\u0630\u0627 \u0643\u0646\u0642\u0637\u0629 \u0627\u0646\u0637\u0644\u0627\u0642.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u0627\u0644\u062a\u0627\u064a\u0644\u0627\u0646\u062f\u064a\u064a\u0646 \u0633\u062a\u064a\u0631\u064a\u0646\u0628\u064a\u0631\u062c\u00a0<\/em><\/strong><em>\u0648\u0647\u064a \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0648\u0627\u0644\u0645\u0624\u0633\u0633 \u0627\u0644\u0645\u0634\u0627\u0631\u0643 \u0644\u0640\u00a0<\/em><a href=\"http:\/\/elephan.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u0625\u0644\u064a\u0641\u0627\u0646.<\/em><\/a><em>ai\u060c \u0645\u0646\u0635\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0643\u062a\u0645\u0627\u0644\u0627 \u0644\u0634\u0631\u0643\u0627\u062a B2B. \u062e\u0628\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u062f\u0631\u0627\u0633\u0627\u062a \u0639\u0644\u064a\u0627 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (ESPM)\u060c \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0647\u0648 \u0634\u0631\u0643\u0629 Danone \u0648Nestle \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u0648\u0643\u0627\u0646 \u0634\u0631\u064a\u0643\u064b\u0627\/CMO \u0644\u0634\u0631\u0643\u0629 Fix \u0648\u0642\u0627\u0645 \u0628\u0628\u0646\u0627\u0621 B2B Growth of QuintoAndar \u0645\u0646 \u0627\u0644\u0635\u0641\u0631. \u062a\u0639\u0645\u0644 \u0623\u064a\u0636\u064b\u0627 \u0643\u0645\u0639\u0644\u0645\u0629 \u0648\u0645\u0631\u0634\u062f\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0643\u0648\u0646\u0647\u0627 \u0623\u062d\u062f \u0645\u0624\u0633\u0633\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a Women of Growth. \u062a\u0645 \u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u0647\u0627 \u0643\u0623\u0641\u0636\u0644 10 \u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 (\u062c\u0648\u0627\u0626\u0632 Aurora Tech).<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Por anos, empresas investiram em BI para entender o que estava acontecendo, com dashboards, relat\u00f3rios e cruzamento de bases. Funcionou at\u00e9 certo ponto. O problema \u00e9 que boa parte dos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-94796","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ar\/wp-json\/wp\/v2\/posts\/94796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ar\/wp-json\/wp\/v2\/comments?post=94796"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ar\/wp-json\/wp\/v2\/posts\/94796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ar\/wp-json\/wp\/v2\/media\/9230"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ar\/wp-json\/wp\/v2\/media?parent=94796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ar\/wp-json\/wp\/v2\/categories?post=94796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ar\/wp-json\/wp\/v2\/tags?post=94796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}