Штрыхкод атрымлівае стратэгічнае значэнне ў вытворчай ланцужку

Present in store shelves, distribution centers and online purchases, the barcode has expanded its role in the production chain. More than identifying products, the standard has come to concentrate information that connects industry, retail, logistics and the consumer.

Data from the “Industry Trends” survey, conducted by the Brazilian Automation Association-GS1 Brazil, show that the barcode is already incorporated into company operations. According to the survey carried out with 195 companies from the five regions of the country between November and December 2025, 89% of industries state that business partners require the use of standardized identification to place orders and market products. Worldwide, the most common standard is the GS1 linear or two-dimensional barcode, which is “beeped” about 10 million times in 150 countries.

The demand for a global standard consecrated by the market accompanies the transformation of consumption and distribution operations. With greater integration between physical stores, e-commerce, logistics centers and management systems, the barcode has come to support processes related to sales, inventory control, invoice issuance and traceability.

The survey points out that 76% of industries use barcodes across their entire product line. The impact also appears in revenue. 70% of the revenue of the participating companies comes from items identified with the standard.

The survey also shows that the technology is present both in physical retail and in online sales. For 92% of companies, the barcode is important for in-person operations. In e-commerce, the rate reaches 89%.

The advancement of traceability also appears among the main movements observed by the survey. In sectors such as food, medicines, logistics and consumer goods, tracking the origin and movement of products has become part of production chain management.

According to the study, 92% of respondents associate the barcode with invoice issuance and integration with ERP systems. The standard allows recording information about the manufacturing, storage, transportation and distribution of products throughout the operation.

Among the companies consulted, 68% state that they have implemented traceability processes, either fully or partially, which improves the supply chain.