{"id":93406,"date":"2026-03-04T08:42:22","date_gmt":"2026-03-04T11:42:22","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/amazon-marketplace-dilemma-a-brand-executives-challenge-growing-sales-and-maintaining-control\/"},"modified":"2026-05-13T10:14:23","modified_gmt":"2026-05-13T13:14:23","slug":"amazon-marketplace-dilemma-a-brand-executives-challenge-growing-sales-and-maintaining-control","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/be\/produto\/amazon-marketplace-dilemma-a-brand-executives-challenge-growing-sales-and-maintaining-control\/","title":{"rendered":"Amazon Marketplace Dilemma: A Brand Executive&#8217;s Challenge Growing Sales and Maintaining Control"},"content":{"rendered":"<div class=\"woocommerce-product-details\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Aumente as vendas no Amazon Marketplace sem perder o controle sobre a sua marca, guiando cada decis\u00e3o com estrat\u00e9gias comprovadas de branding e opera\u00e7\u00f5es eficientes. Este t\u00edtulo, apresentado na edi\u00e7\u00e3o em ingl\u00eas, \u00e9 assinado pelos autores Joseph Hansen e James Thomson, oferecendo fundamentos e exemplos aplic\u00e1veis ao ambiente internacional. Leia para entender como manter o controle da marca enquanto expande alcance, ajustando pre\u00e7os, canais de venda e estrat\u00e9gias de crescimento.<\/p>","protected":false},"featured_media":93406,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1595,1610],"product_tag":[2661,2660,2659],"class_list":{"0":"post-93406","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"product_brand-edicao-ingls-por-joseph-hansen-autor-james-thomson-autor","6":"product_cat-administracao-negocios-e-economia","7":"product_cat-livros","8":"product_cat-livros-internacionais","9":"product_tag-controle-de-marca-em-amazon-marketplace","10":"product_tag-crescimento-de-vendas-amazon-marketplace-para-executivos","11":"product_tag-livro-amazon-marketplace-gestao-de-marcas-edicao-inglesa","13":"first","14":"instock","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/be\/wp-json\/wp\/v2\/product\/93406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/be\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/be\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/be\/wp-json\/wp\/v2\/comments?post=93406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/be\/wp-json\/wp\/v2\/product\/93406"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/be\/wp-json\/wp\/v2\/media?parent=93406"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/be\/wp-json\/wp\/v2\/product_cat?post=93406"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/be\/wp-json\/wp\/v2\/product_tag?post=93406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}