\n

Detalhes do produto<\/h3>\n

\n
• ASIN : B0GF13WPMW<\/li>\n
• Editora : Independently published<\/li>\n
• Data da publica\u00e7\u00e3o : 4 janeiro 2026<\/li>\n
• Idioma : Ingl\u00eas<\/li>\n
• N\u00famero de p\u00e1ginas : 59 p\u00e1ginas<\/li>\n
• ISBN-13 : 979-8242579934<\/li>\n
• Peso do produto : 141 g<\/li>\n
• Dimens\u00f5es : 15.24 x 0.36 x 22.86 cm<\/li>\n
• Parte da s\u00e9rie : Retail Marketing Online & eCommerce Digital Marketing<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"

  Retail leaders face a choice: let the swirl of AI hype dictate their priorities, or build repeatable capabilities that turn omnichannel complexity into sustained growth.<\/p>

  This book, Omnichannel Retail Growth in an AI\u2011First World gives you the latter \u2013 practical frameworks, playbooks, and governance advice to move from pilots to predictable, profitable outcomes.<\/p>

  What this book delivers
  \u2013 A clear operating philosophy: treat omnichannel growth as a capability \u2013 not a one\u2011off project \u2013 by combining reliable data, disciplined experimentation, deterministic promises, and human\u2011in\u2011the\u2011loop controls.
  \u2013 Actionable playbooks you can use immediately: from fixing store truth and local search to deploying personalization that respects inventory and margins, from BOPIS pilots to inventory-aware retail media strategies.
  \u2013 Measurement and governance that scale: how to prove incrementality, integrate MTA and MMM, and require model cards, lineage, and rollback mechanisms so you can move fast without breaking trust.<\/p>

  Who should read it
  \u2013 Retail executives and general managers who must prioritize investments across channels and partners.
  \u2013 Product, data, and engineering leaders building identity, inventory, and decisioning systems.
  \u2013 Merchandising, marketing, and operations teams launching personalization, fulfillment, and local discovery initiatives.
  \u2013 Technology and vendor teams evaluating platforms, APIs, and integration patterns.<\/p>

  How the book is organized
  The book balances big ideas with hands\u2011on work plans. Chapters walk through the full omnichannel stack:
  \u2013 Strategy and value cases for an AI\u2011first omnichannel approach
  \u2013 Data foundations, first\u2011party consent, and governance
  \u2013 Customer 360, CRM, and lifecycle orchestration
  \u2013 Local search, \u201cnear me\u201d discovery, and Google Business Profile hygiene
  \u2013 Personalization and merchandising at scale, with candidate + re\u2011rank patterns
  \u2013 Unified inventory, promising APIs, BOPIS, and ship\u2011from\u2011store
  \u2013 Journey design, experience operations, and fallbacks for graceful degradation
  \u2013 Performance marketing, retail media, marketplaces, and attribution
  \u2013 Measurement, incrementality, and an experiment ladder
  \u2013 Operating model, COE + federated squads, talent, and model governance
  \u2013 Technology and partner ecosystem: CDP\/CRM, POS\/OMS, AI\/ML platforms, and integration patterns<\/p>

  A concise, practical roadmap
  The book culminates in a conclusion that lays out a 90\u2011day, 12\u2011month, and multi\u2011year roadmap. You\u2019ll find:
  \u2013 A compact operational playbook with one\u2011sentence next steps per capability.
  \u2013 A 90\u2011day checklist to reduce risk, prioritize 1-2 growth levers, and run a powered experiment that yields causal insight.
  \u2013 A 12\u2011month plan to productize pilots: canonical inventory and identity services, feature stores, measurement programs, and an integrated retail media strategy.
  \u2013 Multi\u2011year guidance to institutionalize decisioning, MLOps, and federated product teams while meeting MTTR, compliance, and talent goals.<\/p>

  Pragmatic commitments and governance
  Christian Strutt emphasizes five commitments: pick one measurable outcome per experiment, treat data and models as products, start deterministic, demand incrementality, and respect store economics. The book prescribes non\u2011negotiable guardrails\u2014consent, model cards, lineage, circuit breakers, and human review for high\u2011risk decisions.<\/p>

  Why this book matters now
  AI increases both opportunity and risk. The retailers who win will be those who use AI to make dependable promises customers can act on, backed by measurement that proves causal impact. This book is not about feverish prediction; it\u2019s a toolkit for leaders who need to make better decisions today and build capabilities that sustain growth for years.<\/p>

  Use it as a reference, workshop guide, or executive checklist.<\/p>","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1595,1610],"product_tag":[],"class_list":{"0":"post-93900","1":"product","2":"type-product","3":"status-publish","4":"product_brand-edicao-ingls-por-christian-strutt-autor","5":"product_cat-administracao-negocios-e-economia","6":"product_cat-livros","7":"product_cat-livros-internacionais","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bho\/wp-json\/wp\/v2\/product\/93900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bho\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bho\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bho\/wp-json\/wp\/v2\/comments?post=93900"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bho\/wp-json\/wp\/v2\/media?parent=93900"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bho\/wp-json\/wp\/v2\/product_cat?post=93900"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bho\/wp-json\/wp\/v2\/product_tag?post=93900"}],"curies":[{"name":"

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