{"id":88775,"date":"2025-11-27T13:20:48","date_gmt":"2025-11-27T16:20:48","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=88775"},"modified":"2025-11-27T13:20:49","modified_gmt":"2025-11-27T16:20:49","slug":"233-dos-consumidores-do-rio-devem-investir-acima-de-r-r-1-000-nas-compras-de-black-friday","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/bs\/233-dos-consumidores-do-rio-devem-investir-acima-de-r-r-1-000-nas-compras-de-black-friday\/","title":{"rendered":"23.3% potro\u0161a\u010da u Riju trebalo bi da investira iznad R$ R$ 1.000 u kupovinu Crnog petka"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ekskluzivno istra\u017eivanje na Crni petak, koje je sprovela Tecban, kompanija koja integri\u0161e fizi\u010dka i digitalna re\u0161enja kako bi finansijski ekosistem zemlje u\u010dinio efikasnijim i inkluzivnijim, otkriva da su potro\u0161a\u010di u Rio de \u017daneiru voljni da ulo\u017ee zna\u010dajna ulaganja tog datuma. Ve\u0107ina potro\u0161a\u010da (23.2%) namjerava potro\u0161iti izme\u0111u R$ 201 i R$ 500; jo\u0161 jedan gotovo identi\u010dan dio, od 23.03%, navodi da \u0107e investirati iznad R$ 100101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prema istra\u017eivanju Tecbana, ni\u017ei rasponi namjera potro\u0161nje uklju\u010duju: do R$ 50 sa 13.59% odgovora, izme\u0111u R$ 101 i R$ 200, koji predstavljaju 10.77% i R$ 51 i R$ 100, \u0161to odgovara 10.69%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kategorija hrane i pi\u0107a vodi preferenciju kupovne namjere karioka, odra\u017eavaju\u0107i potragu za pametnom potro\u0161njom i ekonomijom osnovnih artikala, sa 20,71% odgovora 2 WAS je tako\u0111er najspomenija kategorija u nacionalnom istra\u017eivanju. Zatim se pojavljuju ku\u0107ni artikli sa 17,48%; i ure\u0111aji, koji predstavljaju 15,66% kupovnih postavki. Ostali segmenti uklju\u010duju sport i fitnes (14,75%), zatim elektronika (13,59TP3T), higijena i ljepota (703T3T).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c Brojke iz Rio de \u017daneira poja\u010davaju trend uo\u010den u cijeloj zemlji: Crni petak je postao alat za pametnu potro\u0161nju kupaca. Fokus na hranu i pi\u0107a i visok postotak onih koji planiraju potro\u0161iti iznad R$ 1.000 ukazuju na to da karioka koristi prednost doga\u0111aja za nabavku osnovnih dobara i ve\u0107e dodatne vrijednosti, kao efikasan na\u010din kontrole doma\u0107eg bud\u017eeta na dugoro\u010dni,\u201d, obja\u0161njava Rodrigo Maranini, menad\u017eer proizvoda i kanali distribucije u Tecbanu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Istra\u017eivanje je sprovedeno u elektronskim bankomatima Banco24Horas, proizvoda Tecban grupe, distribuirane \u0161irom dr\u017eave i imalo je vi\u0161e od hiljadu i 200 odgovora kupaca izme\u0111u 20. i 24. oktobra.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa exclusiva sobre a Black Friday, realizada pela Tecban, empresa de solu\u00e7\u00f5es que integram o f\u00edsico e o digital para tornar o ecossistema financeiro do pa\u00eds mais eficiente e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-88775","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/posts\/88775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/comments?post=88775"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/posts\/88775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/media\/87833"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/media?parent=88775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/categories?post=88775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/tags?post=88775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}