{"id":90052,"date":"2026-01-13T06:46:17","date_gmt":"2026-01-13T09:46:17","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=90052"},"modified":"2026-01-13T06:46:18","modified_gmt":"2026-01-13T09:46:18","slug":"ortobom-e-magalu-conquistam-guinness-world-records-com-venda-de-232-mil-travesseiros-em-12-horas","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/bs\/ortobom-e-magalu-conquistam-guinness-world-records-com-venda-de-232-mil-travesseiros-em-12-horas\/","title":{"rendered":"Orthobom i Magalu osvajaju Guinnessove svjetske rekorde prodajom 232 hiljade jastuka za 12 sati"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Sao Paulo<\/strong> udo U demonstraciji snage brazilske fizi\u010dke maloprodaje, Ortobom i Magalu su se pridru\u017eili <strong>Guinnessova knjiga rekorda<\/strong> pro\u0161log petka (9). Kompanije su postavile novi svjetski rekord prodajom <strong>232 Hiljade jedinica<\/strong> sa napuljskog modela jastuka za samo 12 sati.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Akcija se dogodila tokom 33. izdanja \u201cFantastic likvidation\u201d, tradicionalnog Magalu doga\u0111aja paljenja dionica odr\u017eanog ranije ove godine. Operacija je uklju\u010divala vi\u0161e od 1.200 trgovina mre\u017ee \u0161irom Brazila, gdje je proizvod bio ponu\u0111en po promotivnoj cijeni R$ 15.00.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nadma\u0161iti o\u010dekivanja<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Da bi se osigurala titula, izazov koji je nametnuo Guinnessov svjetski rekord bila je prodaja najmanje 75 hiljada jedinica za pola dana. Kona\u010dni rezultat je prema\u0161io cilj sa labavo\u0161\u0107u, utrostru\u010div\u0161i potrebnu koli\u010dinu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Validacija zapisnika bila je rigorozna: zvani\u010dni Guinnessov sudija i \u0161est nezavisnih svjedoka pratili su operaciju u realnom vremenu kako bi pregledali brojke i potvrdili podvig.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c Veoma smo ponosni na ovaj rekord, koji slavi na\u0161e partnerstvo sa Orthobomom i samim Fantastic Settlementom, \u010dija nam je tradicija omogu\u0107ila da koncentri\u0161emo ovu koli\u010dinu rasprodaje, ka\u017ee Daniel Appolinario, komercijalni direktor Magalu.\u201d. To je svjetski naslov koji prepoznaje dva brenda koji su dio svakodnevnog \u017eivota potro\u0161a\u010da \u0161irom zemlje.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategija i marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Za Bruna Mirandu, direktora marketinga Ortoboma, rekord konsoliduje petodecenijsku putanju proizvo\u0111a\u010da du\u0161eka.\u201cA kampanja je preselila zemlju ohrabruju\u0107i dobrobit i omogu\u0107avaju\u0107i hiljadama Brazilaca da dobro spavaju uz nepobjediv zavr\u0161etak cijena, isti\u010de izvr\u0161na vlast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pored prodajne snage u fizi\u010dkim prodavnicama, kampanja se kladila na digitalni anga\u017eman. Virtuelni uticajni brendovi 0 <strong>Lu (iz Magalua)<\/strong> e <strong>Nina (iz Orthoboma)<\/strong> 1 Oni su sadr\u017eavali interakcije na dru\u0161tvenim mre\u017eama, uklju\u010duju\u0107i \u201cPajama parti\u201d i odbrojavanje do objave zapisa, povezuju\u0107i online publiku sa fizi\u010dkim doga\u0111ajem.<\/p>","protected":false},"excerpt":{"rendered":"<p>S\u00e3o Paulo \u2013 Em uma demonstra\u00e7\u00e3o de for\u00e7a do varejo f\u00edsico brasileiro, a Ortobom e o Magalu entraram para o Guinness World Records na \u00faltima sexta-feira (9). As empresas estabeleceram [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31],"tags":[92,43,53,79],"class_list":["post-90052","post","type-post","status-publish","format-standard","has-post-thumbnail","category-balancos","category-noticias","tag-balancos","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/posts\/90052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/comments?post=90052"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/posts\/90052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/media\/9959"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/media?parent=90052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/categories?post=90052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/tags?post=90052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}