{"id":94668,"date":"2026-03-25T10:17:54","date_gmt":"2026-03-25T13:17:54","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94668"},"modified":"2026-03-25T10:18:02","modified_gmt":"2026-03-25T13:18:02","slug":"mulheres-representam-60-dos-profissionais-de-marketing-e-publicidade-aponta-serasa-experian","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/bs\/mulheres-representam-60-dos-profissionais-de-marketing-e-publicidade-aponta-serasa-experian\/","title":{"rendered":"\u017dene predstavljaju 60% stru\u010dnjaka za marketing i ogla\u0161avanje, ka\u017ee Serasa Experian"},"content":{"rendered":"<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Istra\u017eivanje Serasa Experiana, prvog i najve\u0107eg datatecha u Brazilu, pokazuje da su 60% stru\u010dnjaka za marketing i ogla\u0161avanje identificiranih u bazi kompanije u zemlji \u017eene. Studija je sprovedena preko Insights Hub-a, platforme kompanije Marketing Solutions, i identifikovao je 169.545 ljudi sa ovom vrstom zanimanja.<br>\u201cRazumijevanje koji su marketin\u0161ki i reklamni profesionalci koje je mapirao na\u0161 veliki ekosistem podataka klju\u010dno je za kompanije koje tra\u017ee ove talente, koje imaju relevantnu ulogu u poslovnim strategijama. Demografska, socioekonomsko i bihevioralno \u010ditanje poma\u017ee kompanijama u strukturiranju asertivnijih strategija privla\u010dnosti i zadr\u017eavanja, prema profilu svakog profesionalnog obra\u010duna, ka\u017ee Fernanda Guglielmi, HR menad\u017eer u Serasa Experian.<br>Socioekonomska analiza ukazuje na dominaciju profesionalaca klase B (50.3%), zatim klase C (31.8%). Klase D i A predstavljaju 9.1% i 8.1%, respektivno. Pogledajte detalje podataka u grafikonu ispod:<\/td><\/tr><tr><td><img decoding=\"async\" alt=\"\" width=\"584\" height=\"auto\" src=\"https:\/\/s3.us-east-1.wasabisys.com\/wasabi.cse360.com.br\/email-editor-files\/8d4cfe22-ae00-42d0-3a1f-08d9cfa433a8\/babb66c2-e204-4027-95d5-a5bf288521c3.png\"><\/td><\/tr><tr><td><strong>Marketing i reklamni profesionalci su prete\u017eno u Sao Paulu<\/strong><br>Me\u0111u mapiranim marketin\u0161kim i reklamnim profesionalcima, skoro polovina (45,5%) ima izme\u0111u 29 i 38 godina. Nakon toga, 29% je u rasponu od 39 do 48 godina i 13,7% izme\u0111u 18 i 28 godina. Pogledajte ra\u0161\u010dlanjivanje starosne grupe na listi ispod:<\/td><\/tr><tr><td><img decoding=\"async\" alt=\"\" width=\"584\" height=\"auto\" src=\"https:\/\/s3.us-east-1.wasabisys.com\/wasabi.cse360.com.br\/email-editor-files\/8d4cfe22-ae00-42d0-3a1f-08d9cfa433a8\/d38d2bcb-06d0-4fe5-b190-3f994132550c.png\"><\/td><\/tr><tr><td>\u0160to se ti\u010de geografske distribucije, Sao Paulo okuplja 36% profesionalaca koje je mapirao datatech. Parana se pojavljuje sa 9,7%, Santa Catarina sa 5,6% i Rio Grande do Sul sa 5,5%.<\/td><\/tr><tr><td><img decoding=\"async\" alt=\"\" width=\"584\" height=\"auto\" src=\"https:\/\/s3.us-east-1.wasabisys.com\/wasabi.cse360.com.br\/email-editor-files\/8d4cfe22-ae00-42d0-3a1f-08d9cfa433a8\/83b02c12-5f8a-4ae8-8ce4-db1a6afe9206.png\"><\/td><\/tr><tr><td>\u201cAage distribucija nam omogu\u0107ava da shvatimo da su marketin\u0161ki i reklamni profesionalci u razli\u010dito vrijeme profesionalne putanje. Starost mo\u017ee biti pokazatelj profesionalaca na po\u010detku ili konsolidaciji karijere i jo\u0161 iskusnijih profila, zaklju\u010divanje koje mo\u017ee ponuditi, na osnovu cilja regrutera, relevantni inputi za kompanije koje \u017eele privu\u0107i i zadr\u017eati ove profesionalce\u201d, zaklju\u010duje Fernanda.<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"<p>Um levantamento da Serasa Experian, primeira e maior datatech do Brasil, mostra que 60% dos profissionais de marketing e publicidade identificados na base da companhia no pa\u00eds s\u00e3o mulheres. O estudo foi realizado por meio do Insights Hub, plataforma de Marketing Solutions da empresa, e identificou 169.545 pessoas com esse tipo de ocupa\u00e7\u00e3o.\u201cEntender quem s\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-94668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/posts\/94668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/comments?post=94668"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/posts\/94668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/media\/1585"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/media?parent=94668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/categories?post=94668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/tags?post=94668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}