{"id":94357,"date":"2026-03-12T13:40:51","date_gmt":"2026-03-12T16:40:51","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/e-commerce-uma-via-de-mao-dupla\/"},"modified":"2026-03-13T15:57:33","modified_gmt":"2026-03-13T18:57:33","slug":"e-commerce-uma-via-de-mao-dupla","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/bs\/produto\/e-commerce-uma-via-de-mao-dupla\/","title":{"rendered":"E-trgovina: dvosmjerna ulica."},"content":{"rendered":"<div class=\"woocommerce-product-details\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Sa dugogodi\u0161njim iskustvom na razli\u010ditim frontovima e-trgovine, \u010detiri profesionalca iz razli\u010ditih oblasti okupila su se kako bi dokumentirali svoje znanje i iskustva u radu s online prodajom. Ovaj rad donosi 360. scenario o tome \u0161ta je potrebno za upravljanje razli\u010ditim timovima i strategijama e-trgovine, kroz teme kao \u0161to su poslovno planiranje, digitalni marketing, birokratija, logistika, prodajna platforma, sistemi pla\u0107anja, izme\u0111u ostalog. To je vodi\u010d od A do Z koji poma\u017ee profesionalcima koji zapo\u010dinju svoju e-trgovinu, ili koji su u vodstvu jednog, bilo u op\u0107oj administraciji trgovine ili odre\u0111enog tima.<\/p>","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1621,1595],"product_tag":[],"class_list":{"0":"post-94357","1":"product","2":"type-product","3":"status-publish","5":"product_brand-por-denis-andrade-e-gabriela-schilling-edmilson-maleski-jessica-fragoso-autor-viseu-editor","6":"product_cat-administracao-negocios-e-economia","7":"product_cat-gestao-e-lideranca","8":"product_cat-livros","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/product\/94357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/comments?post=94357"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/media?parent=94357"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/product_cat?post=94357"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/bs\/wp-json\/wp\/v2\/product_tag?post=94357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}