{"id":93857,"date":"2026-03-05T21:55:38","date_gmt":"2026-03-06T00:55:38","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/marketing-de-varejo\/"},"modified":"2026-03-13T15:46:41","modified_gmt":"2026-03-13T18:46:41","slug":"marketing-de-varejo","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/ca\/produto\/marketing-de-varejo\/","title":{"rendered":"M\u00e0rqueting minorista"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<h3>Detalls del producte<\/h3>\n<ul>\n<li>Editorial: Atlas<\/li>\n<li>Data de publicaci\u00f3: 17 de novembre de 2006<\/li>\n<li>Edici\u00f3: 4a<\/li>\n<li>Idioma: Portugu\u00e8s<\/li>\n<li>Nombre de p\u00e0gines: 376 p\u00e0gines<\/li>\n<li>ISBN-10:8522445524<\/li>\n<li>ISBN-13:978-8522445523<\/li>\n<li>Pes del producte: 640g<\/li>\n<li>Dimensions: 23,8 x 17 x 2 cm<\/li>\n<li>R\u00e0nquing de m\u00e9s venuts: n\u00fam. 555.767 en llibres (Coneix els 100 millors en la categoria de llibres) n\u00fam. 1.953 en m\u00e0rqueting n\u00fam. 9.889 en gesti\u00f3 i lideratge n\u00fam. 34.992 en vacances i festivals infantils i infantils<\/li>\n<li>1.953 en M\u00e0rqueting<\/li>\n<li>9.889 en Gesti\u00f3 i Lideratge<\/li>\n<li>34.992 en Vacances i Festivals Infants i Infants i Joves<\/li>\n<li>Comentaris dels clients: 5.0 5.0 sobre 5 estrelles (1)<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>En l'oferta de serveis, hi ha l'activitat minorista, que genera ocupaci\u00f3 per a bona part de la poblaci\u00f3 brasilera. Malgrat la seva import\u00e0ncia per a l'economia i la societat, hi ha pocs llibres especialitzats en la mat\u00e8ria. Per omplir aquest buit en la literatura del mercat brasiler, l'autor va investigar obres estrangeres i nacionals que, sumades a la seva experi\u00e8ncia com a professor de m\u00e0rqueting minorista, van proporcionar l'elaboraci\u00f3 d'un llibre pr\u00e0ctic i actual, adaptat a les necessitats brasileres. Escrit en un llenguatge objectiu i senzill, l'obra permet al lector aplicar t\u00e8cniques de m\u00e0rqueting a la seva empresa minorista, ja siguin grans, mitjanes, petites o micro, i complir el seu propi debat sobre els temes constants i el perme econ\u00f2mic al tema.<\/p>","protected":false},"featured_media":93857,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1595,1618],"product_tag":[],"class_list":{"0":"post-93857","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-edicao-portugus-por-alexandre-l-las-casas-autor","7":"product_cat-administracao-negocios-e-economia","8":"product_cat-livros","9":"product_cat-marketing-e-vendas","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ca\/wp-json\/wp\/v2\/product\/93857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ca\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ca\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ca\/wp-json\/wp\/v2\/comments?post=93857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ca\/wp-json\/wp\/v2\/product\/93857"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ca\/wp-json\/wp\/v2\/media?parent=93857"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ca\/wp-json\/wp\/v2\/product_cat?post=93857"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ca\/wp-json\/wp\/v2\/product_tag?post=93857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}