{"id":10079,"date":"2025-01-27T16:03:29","date_gmt":"2025-01-27T19:03:29","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=10079"},"modified":"2025-01-27T16:06:51","modified_gmt":"2025-01-27T19:06:51","slug":"app-desenvolvido-pela-eitri-em-parceria-com-a-wicomm-alavanca-vendas-da-toymania","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/app-desenvolvido-pela-eitri-em-parceria-com-a-wicomm-alavanca-vendas-da-toymania\/","title":{"rendered":"Aplikace vyvinut\u00e1 spole\u010dnost\u00ed Eitri ve spolupr\u00e1ci s Wicomm vyu\u017e\u00edv\u00e1 prodeje ToyMania"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Eitri, platforma pro v\u00fdvoj aplikac\u00ed, kter\u00e1 transformuje brazilsk\u00fd maloobchod, se i nad\u00e1le zam\u011b\u0159uje na vytv\u00e1\u0159en\u00ed mobiln\u00edch \u0159e\u0161en\u00ed, kter\u00e1 firm\u00e1m nab\u00edzej\u00ed t\u0159ikr\u00e1t vy\u0161\u0161\u00ed produktivitu za t\u0159etinu n\u00e1klad\u016f. P\u0159\u00edkladem toho byla pr\u00e1ce vyvinut\u00e1 ve spolupr\u00e1ci s Wicomm for ToyMania, obchodem kter\u00e1 nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu produkt\u016f pro v\u0161echny v\u011bkov\u00e9 kategorie, v\u010detn\u011b vzd\u011bl\u00e1vac\u00edch hra\u010dek a sb\u011bratelsk\u00fdch p\u0159edm\u011bt\u016f od renomovan\u00fdch zna\u010dek, jako jsou Fisher-Price a Barbie. B\u011bhem t\u00fddne Dne d\u011bt\u00ed, nejd\u016fle\u017eit\u011bj\u0161\u00edho data roku pro toto odv\u011btv\u00ed, do\u0161lo k r\u016fstu&nbsp;<strong>12,5%<\/strong>&nbsp;v tr\u017eb\u00e1ch Nav\u00edc u\u017eivatel\u00e9, kte\u0159\u00ed si aplikaci prohl\u00e9dli, zaznamenali pr\u016fm\u011brnou vstupenku R$ 247, zat\u00edmco pr\u016fm\u011brn\u00e1 konverze aplikace byla 6%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle v\u00fdro\u010dn\u00ed zpr\u00e1vy Adjustu, spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se anal\u00fdzou a anal\u00fdzou dat, do\u0161lo a\u017e v roce 2023 k n\u00e1r\u016fstu tr\u017eeb spole\u010dnost\u00ed, kter\u00e9 vyu\u017e\u00edvaly aplikace, o 341 TP3 T, co\u017e urychlilo r\u016fst tohoto trhu, ToyMania cht\u011bla sv\u00fdm spot\u0159ebitel\u016fm nab\u00eddnout je\u0161t\u011b v\u00edce prakti\u010dnosti Hlavn\u00ed v\u00fdzvou bylo vytvo\u0159it prost\u0159ed\u00ed, kter\u00e9 pos\u00edl\u00ed vazbu se z\u00e1kazn\u00edkem a umo\u017en\u00ed snadnou a optimalizovanou navigaci, ani\u017e by byla ohro\u017eena rozmanitost katalogu a kvalita slu\u017eeb, kter\u00e9 ji\u017e str\u00e1nka nab\u00edz\u00ed, s kompletn\u00edm portfoliem ve slu\u017eb\u00e1ch v UX, CRO, Media a CRM Wicomm optimalizoval cel\u00fd aplika\u010dn\u00ed z\u00e1\u017eitek a zajistil vysok\u00fd v\u00fdkon aplikace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201citu Zat\u00edmco mnoho konkuren\u010dn\u00edch aplikac\u00ed se zam\u011b\u0159uje v\u00fdhradn\u011b na prodej, aplikace ToyMania p\u0159in\u00e1\u0161\u00ed kompletn\u00ed z\u00e1\u017eitek Krom\u011b toho, \u017ee je rychl\u00e1, intuitivn\u00ed a snadno pou\u017eiteln\u00e1, propojuje z\u00e1kazn\u00edka se zna\u010dkou poutav\u011bj\u0161\u00edm zp\u016fsobem, nab\u00edz\u00ed nejen hra\u010dky, ale i obsah a v\u00fdhody prost\u0159ednictv\u00edm bodov\u00e9ho programu, posiluje vztah se z\u00e1kazn\u00edky a podporuje loajalitu ACHR, vysv\u011btluje Guilherme Martins, spoluzakladatel Etri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00fdvoj<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navr\u017eena s c\u00edlem usnadnit navigaci rodi\u010d\u016f, opatrovn\u00edk\u016f a dokonce i t\u011bch nejmen\u0161\u00edch, aplikace nab\u00edz\u00ed jednoduch\u00e9 a rychl\u00e9 rozhran\u00ed, Poskytuje plynul\u00fd a praktick\u00fd z\u00e1\u017eitek, umo\u017e\u0148uje ka\u017ed\u00e9mu u\u017eivateli naj\u00edt obl\u00edben\u00e9 produkty bez pot\u00ed\u017e\u00ed, Krom\u011b toho, \u017ee je lehk\u00fd, na\u010d\u00edt\u00e1 rychle a byl vyvinut tak, aby byl intuitivn\u00ed, tak p\u0159\u00edstupn\u00fd i pro lidi, kte\u0159\u00ed nejsou obezn\u00e1meni s technologi\u00ed a navigac\u00ed v aplikac\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi funkcemi zv\u00fdrazn\u011bte \u00fapln\u00fd katalog, uspo\u0159\u00e1dan\u00fd tak, aby produkty byly nalezeny na n\u011bkolik kliknut\u00ed, s filtry, kter\u00e9 usnad\u0148uj\u00ed vyhled\u00e1v\u00e1n\u00ed, a to bu\u010f pro d\u00e1rek na posledn\u00ed chv\u00edli nebo pro speci\u00e1ln\u00ed hra\u010dku. Bodov\u00fd program odm\u011b\u0148uje ka\u017ed\u00fd n\u00e1kup body, kter\u00e9 lze vym\u011bnit za slevy, pos\u00edlen\u00ed vztahu se z\u00e1kazn\u00edkem Vlastn\u00ed ozn\u00e1men\u00ed udr\u017euj\u00ed u\u017eivatele informovan\u00e9 o akc\u00edch, spu\u0161t\u011bn\u00ed a d\u016fle\u017eit\u00fdch datech, jako jsou narozeniny Krom\u011b toho aplikace nab\u00edz\u00ed exkluzivn\u00ed obsah, s tipy na aktivity, zpr\u00e1vy o slavn\u00fdch zna\u010dek a ud\u00e1lost\u00ed ve vesm\u00edru hra\u010dek, v\u010detn\u011b text\u016f, videa a \u017eije na hlavn\u00edch vyd\u00e1n\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cw.Ur\u010dit\u011b n\u00e1s t\u011b\u0161\u00edN\u00e1\u0161 c\u00edl s novou n\u00e1kupn\u00ed aplikac\u00ed byl usnadnit, zp\u0159\u00edstupnit a pohodln\u011bji u\u017eivatelskou zku\u0161enost Nyn\u00ed mohou kupuj\u00edc\u00ed proch\u00e1zet, rychle nakupovat produkty a dost\u00e1vat upozorn\u011bn\u00ed o akc\u00edchV\u00edce ne\u017e prodejn\u00ed kan\u00e1l je to roz\u0161\u00ed\u0159en\u00ed na\u0161\u00ed spole\u010dnosti, spojuj\u00edc\u00ed z\u00e1kazn\u00edky z obsahu, \u017eivot\u016f a z\u00e1bavy, co\u017e posiluje pouto spot\u0159ebitel\u016f s na\u0161\u00ed zna\u010dkou as, \u0159\u00edk\u00e1 Eduardo Carvalho, vedouc\u00ed e-commerce ve spole\u010dnosti ToyMania.<\/p>","protected":false},"excerpt":{"rendered":"<p>A&nbsp;Eitri, plataforma para o desenvolvimento de&nbsp;aplicativos que est\u00e1 transformando o varejo brasileiro, continua focada&nbsp;em&nbsp;criar solu\u00e7\u00f5es m\u00f3veis que oferecem tr\u00eas vezes mais produtividade por um ter\u00e7o do custo para&nbsp;as&nbsp;empresas. Exemplo disso [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,49],"tags":[80,51,43],"class_list":["post-10079","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cases","category-diversos","tag-cases","tag-diversos","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/10079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=10079"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/10079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/10081"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=10079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=10079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=10079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}