Sektor v\u011brnostn\u00edch program\u016f v Braz\u00edlii vyk\u00e1zal v roce 2023 v\u00fdznamn\u00fd r\u016fst, podle \u00fadaj\u016f zve\u0159ejn\u011bn\u00fdch Brazilskou asociac\u00ed spole\u010dnost\u00ed na trhu v\u011brnosti (Abemf).V\u00fdkup bod\u016f a mil \u00fa\u010dastn\u00edky se zv\u00fd\u0161il o 18,31 TP3 T ve srovn\u00e1n\u00ed s rokem 2022, zat\u00edmco p\u0159\u00edjmy v\u011brnostn\u00edch spole\u010dnost\u00ed v posledn\u00edm \u010dtvrtlet\u00ed roku 2023 dos\u00e1hly 4,8 miliardy R1TP4 T, co\u017e p\u0159edstavuje n\u00e1r\u016fst o 13,61 TP3 T.<\/p>\n\n\n\n
Rostl tak\u00e9 po\u010det registrac\u00ed ve v\u011brnostn\u00edch programech, kter\u00e9 na konci roku 2023 dos\u00e1hly 312,5 milionu, co\u017e je n\u00e1r\u016fst o 5,41 TP3 T ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm rokem Transakce proveden\u00e9 \u00fa\u010dastn\u00edky vzrostly o 9,71 TP3 T a m\u00edra zlomu (body\/m\u00edle, jejich\u017e platnost vypr\u0161ela) dos\u00e1hla nejni\u017e\u0161\u00ed \u00farovn\u011b od roku 2020, a to 13,11 TP3 T.<\/p>\n\n\n\n
Martin Holdschmidt, prezident spole\u010dnosti Abemf, \u0159\u00edk\u00e1, \u017ee data (metos) jsou jasn\u00fdm znamen\u00edm, \u017ee iniciativy loajality nad\u00e1le vzbuzuj\u00ed z\u00e1jem brazilsk\u00fdch obyvatel.<\/p>\n\n\n\n
R\u016fst trhu dokl\u00e1d\u00e1 v\u00fdkonnost spole\u010dnost\u00ed, jako je Alloyal, t\u011b\u017ea\u0159sk\u00fd startup, kter\u00fd p\u016fsob\u00ed jako Loyalty Tech. Spole\u010dnost v roce 2023 zdvojn\u00e1sobila sv\u00e9 tr\u017eby a p\u0159ekonala hranici 100 milion\u016f R$ v ro\u010dn\u00edch tr\u017eb\u00e1ch.<\/p>\n\n\n\n
Ned\u00e1vno p\u0159ejmenovan\u00e1 Lecupon na Alloyal, spole\u010dnost se sna\u017e\u00ed dr\u017eet krok se zm\u011bnami v profilu trhu. Aluisio Cirino, gener\u00e1ln\u00ed \u0159editel startupu, poukazuje na to, \u017ee spot\u0159ebitel\u00e9 nyn\u00ed hledaj\u00ed v\u00edce ne\u017e jen jednoduch\u00e9 slevov\u00e9 kup\u00f3ny, p\u0159ej\u00ed si personalizovan\u00e9 a pozoruhodn\u00e9 z\u00e1\u017eitky.<\/p>\n\n\n\n
\u201c[Z\u00e1kazn\u00edci \u017e\u00e1daj\u00ed v\u00edce personalizovan\u00e9 a pozoruhodn\u011bj\u0161\u00ed z\u00e1\u017eitky] V\u00edce ne\u017e v\u011brn\u00fd, oni se stanou fanou\u0161ky, loaj\u00e1ln\u00ed ke zna\u010dce Tak\u017ee, \u00e9ra kup\u00f3nu byla ponech\u00e1na pozadu Je na n\u00e1s, hr\u00e1\u010di na tomto trhu, aby vyvinuli \u0159e\u0161en\u00ed, kter\u00e1 \u0159e\u0161\u00ed tuto touhu spot\u0159ebitele on, vysv\u011btluje Cirino.<\/p>\n\n\n\n
Alloyal pl\u00e1nuje implementovat nov\u00e9 funkce v roce 2024, v\u010detn\u011b loteri\u00ed, telemedic\u00ednsk\u00fdch slu\u017eeb a pokro\u010dil\u00fdch mo\u017enost\u00ed segmentace a p\u0159izp\u016fsoben\u00ed V sou\u010dasn\u00e9 dob\u011b m\u00e1 spole\u010dnost z\u00e1kladnu 5 milion\u016f u\u017eivatel\u016f v 500 klientsk\u00fdch spole\u010dnostech, kter\u00e9 pokr\u00fdvaj\u00ed 25 tis\u00edc provozoven po cel\u00e9 Braz\u00edlii.<\/p>\n\n\n\n
V\u00fdrazn\u00fd r\u016fst v\u011brnostn\u00edho trhu v Braz\u00edlii odr\u00e1\u017e\u00ed trend v\u011bt\u0161\u00edho zapojen\u00ed spot\u0159ebitel\u016f a zna\u010dek, podn\u011bcov\u00e1n\u00ed inovac\u00ed a v\u00fdvoj st\u00e1le sofistikovan\u011bj\u0161\u00edch \u0159e\u0161en\u00ed v tomto odv\u011btv\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"
O setor de programas de fidelidade no Brasil apresentou um crescimento significativo em 2023, conforme dados divulgados pela Associa\u00e7\u00e3o Brasileira das Empresas do Mercado de Fideliza\u00e7\u00e3o (Abemf). O resgate de pontos e milhas pelos participantes aumentou 18,3% em compara\u00e7\u00e3o com 2022, enquanto o faturamento das empresas de fidelidade no \u00faltimo trimestre de 2023 atingiu R$ […]<\/p>\n","protected":false},"author":1,"featured_media":1056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-1715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/1715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=1715"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/1715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/1056"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=1715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=1715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=1715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}