{"id":4718,"date":"2024-10-11T16:17:47","date_gmt":"2024-10-11T19:17:47","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=4718"},"modified":"2024-10-14T10:03:44","modified_gmt":"2024-10-14T13:03:44","slug":"quality-digital-adquire-100-da-driven-tecnologia","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/quality-digital-adquire-100-da-driven-tecnologia\/","title":{"rendered":"Quality Digital z\u00edsk\u00e1v\u00e1 100% od Driven Tecnologia"},"content":{"rendered":"<p><em>A&nbsp;<\/em><a href=\"https:\/\/qualitydigital.global\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digit\u00e1ln\u00ed kvalita<\/a><em>,&nbsp;<\/em>spole\u010dnost k\u00f3tovan\u00e1 na BM&amp;FBOVESPA a reference v inovativn\u00edch digit\u00e1ln\u00edch \u0159e\u0161en\u00edch<em>, oznamuje dokon\u010den\u00ed akvizice&nbsp;<\/em><a href=\"https:\/\/driven.cx\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poh\u00e1n\u011bn\u00fd<\/a><em>&nbsp;Technologie, specializovan\u00e1 na \u0159e\u0161en\u00ed pro v\u00fdvoj digit\u00e1ln\u00edch kan\u00e1l\u016f pro velk\u00e9 spole\u010dnosti na brazilsk\u00e9m trhu.<\/em><\/p>\n\n\n\n<p>T\u00edm se zna\u010dka Driven Technology st\u00e1v\u00e1&nbsp;<strong><em>\u0158\u00edzen\u00e1 Tecnologia od Quality Digital<\/em><\/strong>&nbsp;a jeho \u0159e\u0161en\u00ed se st\u00e1vaj\u00ed sou\u010d\u00e1st\u00ed obchodn\u00ed jednotky kvality Digit\u00e1ln\u00ed strategie, r\u016fst a elektronick\u00fd obchod.<\/p>\n\n\n\n<p>S t\u00edmto v\u00fdvojem je Quality Digital konsolidov\u00e1na jako prvn\u00ed spole\u010dnost, kter\u00e1 sjednotila technologii a digit\u00e1ln\u00ed komunikaci a um\u00edstila se jako Intelligence Driven Innovation, a to kombinac\u00ed dat, obchodu a inovac\u00ed p\u0159i implementaci digit\u00e1ln\u00edch kan\u00e1l\u016f. agagora, \u0159e\u0161en\u00ed obou spole\u010dnost\u00ed budou zahrnovat definici obchodn\u00edch strategi\u00ed, digit\u00e1ln\u00edch strategi\u00ed, \u0159\u00edzen\u00ed proces\u016f, automatizaci marketingu, prodejn\u00ed trycht\u00fd\u0159, vztah se z\u00e1kazn\u00edky a m\u011b\u0159en\u00ed v\u00fdsledk\u016f. Jednotka Digit\u00e1ln\u00ed strategie, R\u016fst a E-commerce zahrnuje slu\u017eby sb\u011bru, anal\u00fdzy a optimalizace v\u00fdsledk\u016f na z\u00e1klad\u011b dat. \u0159\u00edk\u00e1 Fabrizzio&nbsp;<em>Topper, uh,<\/em>&nbsp;CEO a spoluzakladatel Driven Tecnologia<em>.<\/em><\/p>\n\n\n\n<p>Driven Tecnologia se specializuje na digit\u00e1ln\u00ed transformaci a nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu \u0159e\u0161en\u00ed pro digitalizaci kan\u00e1l\u016f, od strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed a\u017e po implementaci. Jej\u00ed projekty v\u0161eobchodu poskytuj\u00ed strategick\u00fd design, aplikovan\u00fd na obchodn\u00ed modelov\u00e1n\u00ed, spot\u0159ebitelskou cestu a z\u00e1kaznickou zku\u0161enost. Driven m\u00e1 \u0161est front \u010dinnosti: Experience Design, Business Modeling, Data Intelligence, Tech Lab, Creative Lab a Perfomance Lab. Spole\u010dnost m\u00e1 projekty realizovan\u00e9 v 15 zem\u00edch, s v\u00edce ne\u017e 20 ocen\u011bn\u00edmi a asi 1400 projekty realizovan\u00fdmi po jej\u00ed trajektorii.<\/p>\n\n\n\n<p>\u201citunNov\u00e1 jednotka, do n\u00ed\u017e bylo investov\u00e1no, se zam\u011b\u0159uje na p\u0159esn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed marketingov\u00fdch pot\u0159eb velk\u00fdch spole\u010dnost\u00ed, kombinov\u00e1n\u00ed poradenstv\u00ed a implementace technologi\u00ed. Na\u0161im z\u00e1kazn\u00edk\u016fm dod\u00e1me v\u011bt\u0161\u00ed \u00faspory n\u00e1klad\u016f, zv\u00fd\u0161en\u00fd dosah obsahu, lep\u0161\u00ed produktivitu, p\u0159esn\u011bj\u0161\u00ed rozhodov\u00e1n\u00ed, lep\u0161\u00ed zapojen\u00ed a konverzi a efektivn\u011bj\u0161\u00ed,&nbsp;<em>optimalizace slo\u017eit\u011bj\u0161\u00edch \u010di kreativn\u00edch \u00fakol\u016f a zlep\u0161en\u00ed omnichannel vztahu s mezi z\u00e1kazn\u00edky, \u0159\u00edk\u00e1 Britto Junior, CEO Quality Digital.<\/em><\/p>\n\n\n\n<p><em><strong>Beyond Data<\/strong><\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.forrester.com\/blogs\/global-martech-spending-will-reach-148-billion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Podle Forrestera<\/a>, glob\u00e1ln\u00ed v\u00fdzkumn\u00e1 a konzulta\u010dn\u00ed firma, kter\u00e1 poskytuje pohled na dopad technologi\u00ed na podnik\u00e1n\u00ed a spot\u0159ebitele, odhaduje se, \u017ee glob\u00e1ln\u00ed v\u00fddaje na marketingov\u00e9 technologie p\u0159ekro\u010d\u00ed do roku 2027 215 miliard US$, co\u017e je ro\u010dn\u00ed tempo r\u016fstu v\u00edce ne\u017e 13%. V leto\u0161n\u00edm roce se o\u010dek\u00e1v\u00e1, \u017ee \u010d\u00e1stka dos\u00e1hne 148 miliard US$. Toto roz\u0161\u00ed\u0159en\u00ed odr\u00e1\u017e\u00ed \u0159adu faktor\u016f, ale p\u0159edev\u0161\u00edm bezprecedentn\u00ed technologick\u00fd v\u00fdvoj, kter\u00fd jsme vid\u011bli v posledn\u00edch letech (jsme koneckonc\u016f v \u00e9\u0159e AI a dat).<\/p>\n\n\n\n<p>O&nbsp;<a href=\"https:\/\/www.twilio.com\/en-us\/blog\/announcing-the-growth-report-2023-special-ai-edition\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>zpr\u00e1va o r\u016fstu Zpr\u00e1va, zpr\u00e1va,<\/strong><\/a>&nbsp;ze segmentu Twilio poukazuje na to, \u017ee 401 TP3 T spole\u010dnost\u00ed \u010del\u00ed p\u0159ek\u00e1\u017ek\u00e1m kv\u016fli n\u00edzk\u00e9 kvalit\u011b dat nebo nedostate\u010dn\u00e9 infrastruktu\u0159e Ti, kte\u0159\u00ed implementovali CDP (Customer Data Platform), v\u0161ak zaznamenali mezi lety 2022 a 2023 n\u00e1r\u016fst sv\u00e9ho r\u016fstu o 321 TP3 T, oproti 211 TP3 T mezi t\u011bmi, kte\u0159\u00ed platformu nep\u0159ijali Studie shodou okolnost\u00ed poukazuje na to, \u017ee 241 TP3 T spole\u010dnost\u00ed uv\u00e1d\u00ed pl\u00e1ny na sn\u00ed\u017een\u00ed sv\u00fdch investic do CRM b\u011bhem p\u0159\u00ed\u0161t\u00edch 12 m\u011bs\u00edc\u016f, pravd\u011bpodobn\u011b proto, \u017ee je budou migrovat do CDP.<\/p>\n\n\n\n<p><a href=\"https:\/\/isg-one.com\/docs\/default-source\/2023-ipl-brochures\/martech-services-2023---brochure_portuguese.pdf?sfvrsn=d4a6d631_0\" target=\"_blank\" rel=\"noreferrer noopener\">Z\u00e1stavn\u00ed pr\u00e1va poskytovatele ISG<\/a>&nbsp;porovn\u00e1v\u00e1 v\u00fdhody a siln\u00e9 str\u00e1nky martechu a zd\u016fraz\u0148uje transparentnost ohledn\u011b siln\u00fdch a slab\u00fdch str\u00e1nek poskytovatel\u016f slu\u017eeb a diferencovan\u00e9 postaven\u00ed poskytovatel\u016f slu\u017eeb v p\u0159\u00edslu\u0161n\u00fdch oblastech.<\/p>","protected":false},"excerpt":{"rendered":"<p>A&nbsp;Quality Digital,&nbsp;empresa listada na BM&amp;FBOVESPA e refer\u00eancia em solu\u00e7\u00f5es digitais inovadoras, anuncia a conclus\u00e3o da aquisi\u00e7\u00e3o da&nbsp;Driven&nbsp;Tecnologia, especializada em solu\u00e7\u00f5es para a evolu\u00e7\u00e3o dos canais digitais para grandes empresas do mercado brasileiro. Com isso, a marca Driven Tecnologia torna-se&nbsp;Driven Tecnologia by Quality Digital&nbsp;e suas solu\u00e7\u00f5es passam a fazer parte da unidade de neg\u00f3cios de Digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,40],"tags":[43,53,46],"class_list":{"0":"post-4718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-parcerias","9":"tag-e-commerce","10":"tag-noticias","11":"tag-parcerias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/4718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=4718"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/4718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/3767"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=4718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=4718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=4718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}