{"id":594,"date":"2024-06-27T05:05:33","date_gmt":"2024-06-27T08:05:33","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=594"},"modified":"2024-06-27T05:05:34","modified_gmt":"2024-06-27T08:05:34","slug":"o-que-e-singles-day","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/o-que-e-singles-day\/","title":{"rendered":"Co je Den svobodn\u00fdch?"},"content":{"rendered":"

Definice:<\/strong><\/p>\n\n\n\n

Single's Day, tak\u00e9 zn\u00e1m\u00fd jako \u201cDia dos Singles\u201d (Dvojit\u00fd dvoul\u016f\u017ekov\u00fd pokoj) nebo \u201cDouble 11\u201d (dvojit\u00fd dvoul\u016f\u017ekov\u00fd pokoj), je n\u00e1kupn\u00ed akce a oslava singleness, kter\u00e1 se kon\u00e1 ka\u017edoro\u010dn\u011b 11. listopadu (11\/11).P\u016fvodem v \u010c\u00edn\u011b se stala nejv\u011bt\u0161\u00ed e-commerce ud\u00e1lost\u00ed na sv\u011bt\u011b, kter\u00e1 p\u0159ekonala data jako \u010cern\u00fd p\u00e1tek a Cyber Monday, pokud jde o objem prodeje.<\/p>\n\n\n\n

P\u016fvod:<\/strong><\/p>\n\n\n\n

Single's Day byl vytvo\u0159en v roce 1993 studenty na univerzit\u011b Nanjing v \u010c\u00edn\u011b jako zp\u016fsob, jak oslavit hrdost na to, \u017ee je single. Datum 11\/11 bylo vybr\u00e1no, proto\u017ee \u010d\u00edslo 1 p\u0159edstavuje osobu samotnou a opakov\u00e1n\u00ed \u010d\u00edsla zd\u016fraz\u0148uje singleness.<\/p>\n\n\n\n

Evoluce:<\/strong><\/p>\n\n\n\n

V roce 2009 \u010d\u00ednsk\u00fd e-commerce gigant Alibaba prom\u011bnil Single's Day v online n\u00e1kupn\u00ed ud\u00e1lost, kter\u00e1 nab\u00edz\u00ed skv\u011bl\u00e9 slevy a propaga\u010dn\u00ed akce. Od t\u00e9 doby se tato ud\u00e1lost exponenci\u00e1ln\u011b rozrostla a stala se glob\u00e1ln\u00edm prodejn\u00edm fenom\u00e9nem.<\/p>\n\n\n\n

Hlavn\u00ed vlastnosti:<\/strong><\/p>\n\n\n\n

1. Datum: 11. listopadu (11\/11)<\/p>\n\n\n\n

2. Doba trv\u00e1n\u00ed: P\u016fvodn\u011b 24 hodin, ale mnoho spole\u010dnost\u00ed nyn\u00ed prodlu\u017euje akce o n\u011bkolik dn\u00ed<\/p>\n\n\n\n

3. Zam\u011b\u0159en\u00ed: P\u0159edev\u0161\u00edm e-commerce, ale zahrnuje i fyzick\u00e9 obchody<\/p>\n\n\n\n

4. Produkty: \u0160irok\u00e1 \u0161k\u00e1la, od elektroniky a m\u00f3dy po j\u00eddlo a cestov\u00e1n\u00ed<\/p>\n\n\n\n

5. Slevy: V\u00fdznamn\u00e9 nab\u00eddky, \u010dasto p\u0159esahuj\u00edc\u00ed 50%<\/p>\n\n\n\n

6. Technologie: Intenzivn\u00ed pou\u017e\u00edv\u00e1n\u00ed mobiln\u00edch aplikac\u00ed a streamovac\u00edch platforem pro propaga\u010dn\u00ed akce<\/p>\n\n\n\n

7. Z\u00e1bava: \u017div\u00e9 po\u0159ady, vys\u00edl\u00e1n\u00ed celebrit a interaktivn\u00ed akce<\/p>\n\n\n\n

Ekonomick\u00fd dopad:<\/strong><\/p>\n\n\n\n

Single's Day generuje tr\u017eby v miliard\u00e1ch dolar\u016f, p\u0159i\u010dem\u017e samotn\u00e1 Alibaba hl\u00e1s\u00ed v roce 2020 hrub\u00e9 tr\u017eby za zbo\u017e\u00ed ve v\u00fd\u0161i 74,1 miliardy USD. Tato ud\u00e1lost v\u00fdrazn\u011b posiluje \u010d\u00ednskou ekonomiku a ovliv\u0148uje glob\u00e1ln\u00ed maloobchodn\u00ed trendy.<\/p>\n\n\n\n

Glob\u00e1ln\u00ed expanze:<\/strong><\/p>\n\n\n\n

A\u010dkoli je Single's Day st\u00e1le p\u0159ev\u00e1\u017en\u011b \u010d\u00ednsk\u00fdm fenom\u00e9nem, z\u00edskal si oblibu v dal\u0161\u00edch asijsk\u00fdch zem\u00edch a za\u010d\u00ednaj\u00ed b\u00fdt p\u0159ij\u00edm\u00e1n mezin\u00e1rodn\u00edmi maloobchodn\u00edky, zejm\u00e9na t\u011bmi, kte\u0159\u00ed jsou v Asii p\u0159\u00edtomni.<\/p>\n\n\n\n

Kritika a kontroverze:<\/strong><\/p>\n\n\n\n

1. Nadm\u011brn\u00fd konzumerismus<\/p>\n\n\n\n

2. Obavy o \u017eivotn\u00ed prost\u0159ed\u00ed v d\u016fsledku zv\u00fd\u0161en\u00e9ho balen\u00ed a dod\u00e1vek<\/p>\n\n\n\n

3. Tlak na logistiku a dod\u00e1vkov\u00e9 syst\u00e9my<\/p>\n\n\n\n

4. Dotazy na pravost n\u011bkter\u00fdch slev<\/p>\n\n\n\n

Budouc\u00ed trendy:<\/p>\n\n\n\n

1. Zv\u00fd\u0161en\u00e1 mezin\u00e1rodn\u00ed adopce<\/p>\n\n\n\n

2. Integrace technologi\u00ed, jako je roz\u0161\u00ed\u0159en\u00e1 a virtu\u00e1ln\u00ed realita<\/p>\n\n\n\n

3. Rostouc\u00ed zam\u011b\u0159en\u00ed na udr\u017eitelnost a v\u011bdomou spot\u0159ebu<\/p>\n\n\n\n

4. Prodlou\u017een\u00ed trv\u00e1n\u00ed ud\u00e1losti za \u00fa\u010delem sn\u00ed\u017een\u00ed logistick\u00e9ho tlaku<\/p>\n\n\n\n

Z\u00e1v\u011br:<\/strong><\/p>\n\n\n\n

Single's Day se vyvinul z univerzitn\u00ed oslavy singleness na glob\u00e1ln\u00ed e-commerce fenom\u00e9n, Jeho dopad na on-line prodeje, chov\u00e1n\u00ed spot\u0159ebitel\u016f a marketingov\u00e9 strategie st\u00e1le roste, co\u017e z n\u011bj \u010din\u00ed v\u00fdznamnou ud\u00e1lost v glob\u00e1ln\u00edm maloobchodn\u00edm kalend\u00e1\u0159i.<\/p>","protected":false},"excerpt":{"rendered":"

Defini\u00e7\u00e3o: O Single’s Day, tamb\u00e9m conhecido como “Dia dos Solteiros” ou “Duplo 11”, \u00e9 um evento de compras e uma celebra\u00e7\u00e3o da solteirice que ocorre anualmente em 11 de novembro (11\/11). Originado na China, tornou-se o maior evento de com\u00e9rcio eletr\u00f4nico do mundo, superando datas como a Black Friday e a Cyber Monday em termos […]<\/p>\n","protected":false},"author":1,"featured_media":595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41],"tags":[],"class_list":{"0":"post-594","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-glossario"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=594"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/595"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}