Jak RFM Matrix transformuje z\u00e1\u017eitek z elektronick\u00e9ho obchodov\u00e1n\u00ed<\/strong><\/p>\n\n\n\nS novinkou mohou spole\u010dnosti vytv\u00e1\u0159et specifick\u00e9 akce pro VIP z\u00e1kazn\u00edky (vysok\u00e1 hodnota a frekvence n\u00e1kup\u016f), reaktivovat neaktivn\u00ed spot\u0159ebitele personalizovan\u00fdmi zpr\u00e1vami, vychov\u00e1vat slibn\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed je\u0161t\u011b nedokon\u010dili n\u00e1kup, a automatizovat kampan\u011b na stimulaci zp\u011btn\u00e9ho odkupu Vizu\u00e1ln\u00ed a dynamick\u00e1 segmentace usnad\u0148uje up\u0159ednost\u0148ov\u00e1n\u00ed publika a zaji\u0161\u0165uje, \u017ee ka\u017ed\u00e1 komunikace je relevantn\u00ed a v\u010dasn\u00e1. <\/p>\n\n\n\n
\u201cMatice RFM odr\u00e1\u017e\u00ed n\u00e1\u0161 z\u00e1vazek dod\u00e1vat kompletn\u00ed \u0159e\u0161en\u00ed pro obsluhovan\u00e9 zna\u010dky Chceme podporovat na\u0161e z\u00e1kazn\u00edky v ka\u017ed\u00e9 f\u00e1zi \u017eivotn\u00edho cyklu spot\u0159ebitele: od v\u00fd\u017eivy a prodeje a\u017e po udr\u017een\u00ed a hloubkovou anal\u00fdzu chov\u00e1n\u00ed p\u0159i onemocn\u011bn\u00ed, \u0159\u00edk\u00e1 Abbott. <\/p>\n\n\n\n
Jakmile se segmentace RFM omezila na rozt\u0159\u00ed\u0161t\u011bnou anal\u00fdzu a manu\u00e1ln\u00ed \u00fasil\u00ed, je nyn\u00ed na platform\u011b Dinamize p\u0159\u00edstupn\u00e1 n\u011bkolika kliknut\u00edmi. Funkce se p\u0159irozen\u011b integruje se st\u00e1vaj\u00edc\u00edmi funkcemi, jako jsou marketingov\u00e9 a prodejn\u00ed automatizace, e-maily, spou\u0161t\u011b\u010de WhatsApp a SMS a zpr\u00e1vy o v\u00fdkonu, \u010d\u00edm\u017e Dinamize konsoliduje jako ide\u00e1ln\u00ed volbu pro e-shopy, kter\u00e9 cht\u011bj\u00ed sjednotit agilitu, personalizaci a strategick\u00e1 data v jedin\u00e9m prost\u0159ed\u00ed. <\/p>","protected":false},"excerpt":{"rendered":"
A Dinamize, plataforma de automa\u00e7\u00e3o de marketing multicanal, acaba de refor\u00e7ar seu ecossistema com um recurso inovador para potencializar a gest\u00e3o de relacionamento com clientes: a Matriz RFM. Desenvolvida para otimizar a an\u00e1lise de dados de Rec\u00eancia, Frequ\u00eancia e Valor Monet\u00e1rio (RFM), a solu\u00e7\u00e3o chega para simplificar a segmenta\u00e7\u00e3o avan\u00e7ada de bases de contatos, oferecer […]<\/p>\n","protected":false},"author":1,"featured_media":9849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[43,72,53],"class_list":{"0":"post-83222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lancamentos","8":"category-noticias","9":"tag-e-commerce","10":"tag-lancamentos","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/83222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=83222"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/83222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/9849"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=83222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=83222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=83222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}