{"id":86082,"date":"2025-07-31T12:12:50","date_gmt":"2025-07-31T15:12:50","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=86082"},"modified":"2025-07-31T12:12:51","modified_gmt":"2025-07-31T15:12:51","slug":"whatsapp-business-cresce-no-brasil-com-70-das-empresas-usando-para-vendas-aponta-estudo","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/whatsapp-business-cresce-no-brasil-com-70-das-empresas-usando-para-vendas-aponta-estudo\/","title":{"rendered":"WhatsApp Business roste v Braz\u00edlii se 701 TP3T spole\u010dnost\u00ed vyu\u017e\u00edvaj\u00edc\u00edch k prodeji, ukazuje studie"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00edky p\u0159\u00edtomnosti prakticky ve v\u0161ech mobiln\u00edch telefonech v Braz\u00edlii se WhatsApp upevnil jako pracovn\u00ed n\u00e1stroj pro mal\u00e9 a st\u0159edn\u00ed spole\u010dnosti po cel\u00e9 zemi. Aplikace je nainstalov\u00e1na v 991 TP3 T mobiln\u00edch telefon\u016f v Braz\u00edlii a udr\u017euje 147 milion\u016f u\u017eivatel\u016f, uv\u00e1d\u00ed studie&nbsp;<em>Digital 2024: Braz\u00edlie<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro specialisty servisn\u00edch kan\u00e1l\u016f hraje nyn\u00ed strategickou roli to, co bylo kdysi jen neform\u00e1ln\u00edm kontaktn\u00edm prost\u0159edkem: st\u00e1le v\u00edce spole\u010dnost\u00ed automatizuje procesy, organizuje sv\u00e9 operace a prod\u00e1v\u00e1 p\u0159\u00edmo prost\u0159ednictv\u00edm aplikace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle zpr\u00e1vy Opinion Box ji\u017e 821 TP3 T Brazilc\u016f pou\u017e\u00edv\u00e1 WhatsApp pro komunikaci se spole\u010dnostmi a 601 TP3 T tvrd\u00ed, \u017ee ji\u017e nakupovali prost\u0159ednictv\u00edm aplikace Nen\u00ed divu, \u017ee po\u010det podnik\u016f, kter\u00e9 pou\u017e\u00edvaj\u00ed obchodn\u00ed verzi 821 WhatsApp Business 2024, tak\u00e9 vzrostl: Braz\u00edlie je jedn\u00edm z nejv\u011bt\u0161\u00edch trh\u016f na sv\u011bt\u011b pro \u0159e\u0161en\u00ed, Asi 701 TP3 T brazilsk\u00fdch spole\u010dnost\u00ed ji\u017e pou\u017e\u00edv\u00e1 aplikaci jako sou\u010d\u00e1st sv\u00fdch marketingov\u00fdch, prodejn\u00edch a vztahov\u00fdch strategi\u00ed, podle Marketing and Sales Panorama 2024, RD Station.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cP\u0159edt\u00edm bylo v\u0161echno manu\u00e1ln\u00ed\u201d Dnes mohu mluvit s des\u00edtkami z\u00e1kazn\u00edk\u016f sou\u010dasn\u011b, ani\u017e by n\u011bkdo \u010dekal na ever, \u0159\u00edk\u00e1 Gabriel Savio, \u0159editel obchodu s n\u00e1bytkem v Goias, Po automatizaci slu\u017eby a prodeje WhatsApp tvrd\u00ed, \u017ee zn\u00e1sobil \u00fa\u010dtov\u00e1n\u00ed o \u0161est. zeOrganizace a agility ud\u011blal cel\u00fd rozd\u00edl ve sv\u00fdch provozech pou\u017e\u00edv\u00e1 platformu slu\u017eeb Poli Digital, tak\u00e9 spole\u010dnost z Goias, kter\u00e1 m\u00e1 chatbot, automatizace a CRM pro z\u00e1kaznick\u00fd servis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPlatforma \u0159\u00edzen\u00e1 automatizac\u00ed m\u016f\u017ee b\u00fdt pro spole\u010dnost skute\u010dn\u00fdm motorem prodeje. Mezi pln\u011bn\u00edm objedn\u00e1vky a provozov\u00e1n\u00edm inteligentn\u00edho, \u0161k\u00e1lovateln\u00e9ho a efektivn\u00edho obchodn\u00edho procesu je velk\u00fd rozd\u00edl, \u0159\u00edk\u00e1 Alberto Filho, gener\u00e1ln\u00ed \u0159editel Poli Digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edpady jako Gabriel's nejsou izolovan\u00e9. Pr\u016fzkum Meta (2023) vyslechl 6,5 tis\u00edce dosp\u011bl\u00fdch ze 13 zem\u00ed v\u010detn\u011b Braz\u00edlie a uk\u00e1zal, \u017ee 811 TP3 T Brazilc\u016f uvedlo, \u017ee je pro n\u011b snaz\u0161\u00ed pos\u00edlat zpr\u00e1vy spole\u010dnosti ne\u017e p\u0159istupovat na webovou str\u00e1nku, kde maj\u00ed tento kontakt, a 781 TP3T tvrd\u00ed, \u017ee maj\u00ed v\u011bt\u0161\u00ed \u0161anci na uzav\u0159en\u00ed n\u00e1kupu, kdy\u017e tam mohou vy\u0159e\u0161it v\u0161e \u201eod prvn\u00edho kontaktu po platbu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alessandra Bona, z Burntech Boilers Industrial Equipment, tak\u00e9 z\u00e1kazn\u00edk Poli Digital, zmi\u0148uje, \u017ee mo\u017enost reagovat na z\u00e1kazn\u00edky na stejn\u00e9 obrazovce, obsluhovat n\u011bkolik kan\u00e1l\u016f sou\u010dasn\u011b, zna\u010dn\u011b usnadnila ka\u017edodenn\u00ed \u017eivot. \u201cRozhoduj\u00edc\u00edm faktorem bylo povolit registraci v\u0161eho v p\u0159edprodejn\u00edm trycht\u00fd\u0159i (zpr\u00e1vy a hovory).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b zlep\u0161en\u00ed konverzac\u00ed WhatsApp tak\u00e9 zvy\u0161uje prodej pomoc\u00ed integrovan\u00fdch funkc\u00ed Jedn\u00edm z nejpou\u017e\u00edvan\u011bj\u0161\u00edch je Click-to-WhatsApp, kter\u00fd transformuje reklamy na Instagramu a Facebooku do p\u0159\u00edm\u00fdch konverzac\u00ed na platform\u011b z\u00e1kaznick\u00fdch slu\u017eeb Podle Meta ji\u017e v\u00edce ne\u017e 401 TP3 T brazilsk\u00fdch inzerent\u016f p\u0159ijalo tuto funkci znamen\u00ed, \u017ee WhatsApp se stal \u00fast\u0159edn\u00edm bodem n\u00e1kupn\u00ed cesty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm vrcholem je&nbsp;<em>Poly Pay<\/em>, n\u00e1stroj vyvinut\u00fd spole\u010dnost\u00ed Poli Digital, kter\u00fd funguje jako syst\u00e9m p\u0159\u00edm\u00e9 spr\u00e1vy objedn\u00e1vek od WhatsApp a Instagram. Umo\u017e\u0148uje spole\u010dnostem pos\u00edlat a p\u0159ij\u00edmat poplatky p\u0159\u00edmo prost\u0159ednictv\u00edm chatu, s integrovan\u00fdm katalogem produkt\u016f a n\u00e1kupn\u00edm ko\u0161\u00edkem Funkce se od sv\u00e9ho uveden\u00ed na trh v roce 2020 posunula o 7 milion\u016f R$. Konverzn\u00ed pom\u011br dosa\u017een\u00fd s Poli Pay byl 461 TP3T, co\u017e je dvojn\u00e1sobek pr\u016fm\u011bru tradi\u010dn\u00edho elektronick\u00e9ho obchodu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEZOr, s podporou a organizac\u00ed, m\u016f\u017eeme r\u016fst i s \u0161t\u00edhl\u00fdm t\u00fdmem WhatsApp je aplikace, kter\u00e1 je ji\u017e v kapse, je agiln\u00ed, p\u0159\u00edm\u00e1 a pohodln\u00e1 a m\u00e1 obrovskou konkuren\u010dn\u00ed v\u00fdhodu, \u0159\u00edk\u00e1 Alessandra Bona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na rozd\u00edl od robustn\u00edch \u0159e\u0161en\u00ed vytvo\u0159en\u00fdch pro velk\u00e9 spole\u010dnosti, kter\u00e9 jsou \u010dasto drah\u00e9 a obt\u00ed\u017en\u011b se nasazuj\u00ed, nab\u00edz\u00ed WhatsApp Business cenov\u011b dostupnou br\u00e1nu k digitalizaci mal\u00fdch a st\u0159edn\u00edch podnik\u016f. Z\u00e1kaznick\u00fd servis bez automat\u016f, zaznamen\u00e1v\u00e1n\u00ed historie konverzac\u00ed, \u0161kolen\u00ed t\u00fdm\u016f a integrace p\u0159\u00edm\u00fdch plateb prost\u0159ednictv\u00edm chatu To v\u0161e je ji\u017e mo\u017en\u00e9, a nevy\u017eaduje velk\u00e9 investice do, \u0159\u00edk\u00e1 Alberto Filho.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com presen\u00e7a em praticamente todos os celulares no Brasil, o WhatsApp se consolidou como uma ferramenta de trabalho para pequenas e m\u00e9dias empresas em todo o pa\u00eds. O app est\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-86082","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/86082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=86082"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/86082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/85755"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=86082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=86082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=86082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}