{"id":87604,"date":"2025-10-09T10:04:33","date_gmt":"2025-10-09T13:04:33","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=87604"},"modified":"2025-10-09T10:04:34","modified_gmt":"2025-10-09T13:04:34","slug":"meios-de-pagamento-pix-perde-exclusividade-e-apostas-esportivas-disparam","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/meios-de-pagamento-pix-perde-exclusividade-e-apostas-esportivas-disparam\/","title":{"rendered":"Platebn\u00ed prost\u0159edky: PIX ztr\u00e1c\u00ed exkluzivitu a sportovn\u00ed s\u00e1zen\u00ed raketov\u011b stoup\u00e1"},"content":{"rendered":"<p>Prvn\u00ed polovina roku 2025 znamenala hlubokou rekonfiguraci v ekosyst\u00e9mu digit\u00e1ln\u00ed z\u00e1bavy a plateb v Braz\u00edlii&nbsp;<a href=\"http:\/\/pagsmile.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pagsmile<\/a>, vertik\u00e1ln\u00ed sportovn\u00ed s\u00e1zen\u00ed (sportovn\u00ed s\u00e1zen\u00ed) poprv\u00e9 p\u0159ekonalo segment online kasin, co\u017e p\u0159edstavuje 59,51 TP3 T z celkov\u00e9ho po\u010dtu uskute\u010dn\u011bn\u00fdch transakc\u00ed, s objemem 434,7 milion\u016f R1TP4 T za pouh\u00e9 t\u0159i m\u011bs\u00edce. Ji\u017e digit\u00e1ln\u00ed kasino zpracovalo 295,8 milion\u016f R1TP (40,51 TP3 T), \u010d\u00edm\u017e zvr\u00e1tilo hegemonii pozorovanou do roku 2024.<\/p>\n\n\n\n<p>V\u00fdzkum poukazuje na to, \u017ee postup s\u00e1zek je p\u0159\u00edm\u00fdm d\u016fsledkem regulace sektoru, r\u016fstu sportovn\u00ed p\u0159ita\u017elivosti v roce ud\u00e1lost\u00ed, jako je Copa America a Olympics, a masivn\u00edho p\u0159ijet\u00ed mobiln\u00edch za\u0159\u00edzen\u00ed jako hlavn\u00edho prost\u0159edku s\u00e1zen\u00ed Reklamn\u00ed kampan\u011b a digit\u00e1ln\u00ed influence\u0159i tak\u00e9 vedly k migraci nov\u00fdch u\u017eivatelsk\u00fdch profil\u016f do vesm\u00edru sportovn\u00edho s\u00e1zen\u00ed.<\/p>\n\n\n\n<p>Krom\u011b obratu v z\u00e1bavn\u00edch vertik\u00e1l\u00e1ch zpr\u00e1va odhaluje v\u00fdznamn\u00fd posun v digit\u00e1ln\u00edch spot\u0159ebitelsk\u00fdch platebn\u00edch n\u00e1vyc\u00edch. PIX, kter\u00fd v roce 2023 vl\u00e1dl absolutn\u011b s p\u0159\u00edjmy 981 TP3T, klesl v roce 2025 na 63,291 TP3T, co\u017e je ztr\u00e1ta v\u00edce ne\u017e 30 procentn\u00edch bod\u016f za dva roky.<\/p>\n\n\n\n<p>Na jeho m\u00edst\u011b nabraly na s\u00edle bankovn\u00ed p\u0159evody prost\u0159ednictv\u00edm Open Finance, kter\u00e9 dos\u00e1hly 26,281 TP3 T \u00fa\u010dasti, zat\u00edmco metoda SPEI (Mexiko) se objevila s 8,611 TP3 T, co\u017e signalizuje region\u00e1ln\u00ed expanzi Pagsmile v Latinsk\u00e9 Americe. P\u0159\u00edtomnost za\u010d\u00ednaj\u00ed registrovat tak\u00e9 digit\u00e1ln\u00ed pen\u011b\u017eenky (pen\u011b\u017eenky) a PSE (Kolumbie), co\u017e posiluje trend regionalizace a diverzifikace platebn\u00edch metod.<\/p>\n\n\n\n<p>\u201c<em>Latinskoamerick\u00fd digit\u00e1ln\u00ed spot\u0159ebitel je n\u00e1ro\u010dn\u011bj\u0161\u00ed a propojen\u011bj\u0161\u00ed Hled\u00e1 m\u00edstn\u00ed, spolehliv\u00e9 a integrovan\u00e9 platebn\u00ed metody do sv\u00e9ho ka\u017edodenn\u00edho finan\u010dn\u00edho \u017eivota To nov\u011b definuje vstupn\u00ed strategie a konkurenceschopnost mezin\u00e1rodn\u00edch platforem<\/em>\u201d\u0159\u00edk\u00e1 Marlon Tseng, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Pagsmile.<\/p>\n\n\n\n<p>Zpr\u00e1va tak\u00e9 poznamen\u00e1v\u00e1, \u017ee r\u016fst bankovn\u00edch p\u0159evod\u016f m\u016f\u017ee b\u00fdt spojen s provozn\u00edmi limity PIX a nov\u00fdmi po\u017eadavky na dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f ulo\u017een\u00fdmi regul\u00e1tory s\u00e1zkov\u00e9ho trhu. Tato zm\u011bna ukazuje hled\u00e1n\u00ed zp\u016fsob\u016f s v\u011bt\u0161\u00ed sledovatelnost\u00ed a kontrolou, zejm\u00e9na ve vysoce fisk\u00e1ln\u00edch sektorech.<\/p>\n\n\n\n<p>Paraleln\u011b s t\u00edm za\u010d\u00ednaj\u00ed efekt diverzifikace plateb zachycovat tak\u00e9 vertik\u00e1ly jako e-commerce, streaming a hryV e-commerce by integrace p\u0159es Open Finance a digit\u00e1ln\u00ed pen\u011b\u017eenky m\u011bla do konce roku pos\u00edlit p\u0159eshrani\u010dn\u00ed n\u00e1kupy Streaming m\u00e1 tendenci t\u011b\u017eit z okam\u017eit\u00fdch plateb a hybridn\u00edch model\u016f p\u0159edplatn\u00e9ho a plateb za zhl\u00e9dnut\u00ed.<\/p>\n\n\n\n<p>V konsolidovan\u00e9m pr\u016fzkumu Pagsmile se ukazuje, \u017ee rok 2025 je rokem fragmentace plateb a region\u00e1ln\u00ed expanze digit\u00e1ln\u00ed z\u00e1bavy, p\u0159i\u010dem\u017e Braz\u00edlie zauj\u00edm\u00e1 vedouc\u00ed \u00falohu v ekosyst\u00e9mu Latinsk\u00e9 Ameriky.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NbAAeVunb8eJDDF22v3kGUR6npWQaCSzXm9LxVuCy83BHHWxF-fLAOo0QqyDRbs83mcogXOmEDrEf6v5zEoXO0I7RpWmHVc7hi01u-Cjbe3_WgGGf5GfJ1cViiype95XL4BgkkNB9uBna5FltsKeZ3ioGiTjhD-skN3CVXRdukyKVaryuZxULeZL--FqCTePfo6-KA23_g=s0-d-e1-ft#https:\/\/files.pressmanager.net\/clientes\/4ca00ade326cd564b3794882d6e8a6ee\/imagens\/2025\/10\/09\/c8447a3a4f45aa2b7343a081bf37eaae.jpg\" alt=\"\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>O primeiro semestre de 2025 marcou uma reconfigura\u00e7\u00e3o profunda no ecossistema do entretenimento digital e dos meios de pagamento no Brasil. Segundo levantamento exclusivo da&nbsp;Pagsmile, a vertical de apostas esportivas (sports betting) ultrapassou pela primeira vez o segmento de cassinos online, respondendo por 59,5% do total transacionado, com um volume de R$ 434,7 milh\u00f5es em [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,106],"tags":[43,53,48],"class_list":{"0":"post-87604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-tendencia","9":"tag-e-commerce","10":"tag-noticias","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/87604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=87604"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/87604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/10182"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=87604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=87604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=87604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}