{"id":88942,"date":"2025-12-04T14:39:08","date_gmt":"2025-12-04T17:39:08","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=88942"},"modified":"2025-12-04T14:39:09","modified_gmt":"2025-12-04T17:39:09","slug":"fraudes-transacionais-e-vazamentos-de-dados-sao-as-principais-ocorrencias-em-empresas-brasileiras-aponta-pesquisa-da-serasa-experian","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/fraudes-transacionais-e-vazamentos-de-dados-sao-as-principais-ocorrencias-em-empresas-brasileiras-aponta-pesquisa-da-serasa-experian\/","title":{"rendered":"Podle v\u00fdzkumu Serasy Experian jsou v brazilsk\u00fdch spole\u010dnostech hlavn\u00edm v\u00fdskytem transak\u010dn\u00ed podvody a \u00faniky dat"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Podvody, kter\u00e9 v posledn\u00edm roce nejv\u00edce zas\u00e1hly brazilsk\u00e9 spole\u010dnosti, zahrnuj\u00ed transak\u010dn\u00ed platby (28 41 TP3 T), \u00faniky dat (26 81 TP3 T) a finan\u010dn\u00ed podvody (nap\u0159\u00edklad kdy\u017e podvodn\u00edci po\u017eaduj\u00ed platbu na podvodn\u00fd bankovn\u00ed \u00fa\u010det) (26 51 TP3 T), podle firemn\u00edho v\u00fd\u0159ezu zpr\u00e1vy Identity and Fraud Report 2025, kterou vypracovala Serasa Experian, prvn\u00ed a nejv\u011bt\u0161\u00ed datov\u00fd datov\u00fd k\u00f3d v Braz\u00edlii, Tento sc\u00e9n\u00e1\u0159 zvy\u0161uje pocit nal\u00e9havosti spole\u010dnost\u00ed, tak\u017ee 58 51 TP3 T z nich, kter\u00e9 se v\u00edce zab\u00fdvaj\u00ed ka\u017edou transakc\u00ed, m\u016f\u017ee b\u00fdt odrazem ka\u017ed\u00e9 transakce, kter\u00e1 m\u016f\u017ee b\u00fdt c\u00edlem dve\u0159\u00ed, kter\u00e9 mohou b\u00fdt podvodem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jen v prvn\u00ed polovin\u011b roku 2025 zaznamenala Braz\u00edlie podle ukazatele Datatech Fraud Attempt Indicator 6,9 milionu pokus\u016f o podvody. Aby organizace reagovaly na toto rizikov\u00e9 prost\u0159ed\u00ed, up\u0159ednostnily vrstvenou prevenci. Tak\u00e9 podle zpr\u00e1vy 8 z 10 spole\u010dnost\u00ed ji\u017e spol\u00e9haj\u00ed na v\u00edce ne\u017e jeden autentiza\u010dn\u00ed mechanismus, index, kter\u00fd mezi velk\u00fdmi korporacemi dosahuje 87,51 TP3T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V obrann\u00fdch strategi\u00edch nad\u00e1le p\u0159evl\u00e1daj\u00ed nejtradi\u010dn\u011bj\u0161\u00ed metody: st\u00e1le se nejv\u00edce pou\u017e\u00edv\u00e1 ov\u011b\u0159ov\u00e1n\u00ed dokument\u016f (51,61TP3 T) a katastr\u00e1ln\u00ed anal\u00fdza (47,11TP3 T).Nabyly v\u0161ak na s\u00edle dal\u0161\u00ed \u0159e\u0161en\u00ed, jako je obli\u010dejov\u00e1 biometrie (29,11TP3 T) a anal\u00fdza za\u0159\u00edzen\u00ed (251TP3 T).Pr\u016fmyslov\u00fd sektor nap\u0159\u00edklad vede p\u0159ijet\u00ed biometrie, s 42,31TP3 T. D\u016fslednost ve v\u00fdb\u011bru bezpe\u010dnostn\u00edch mechanism\u016f mezi r\u016fzn\u00fdmi segmenty posiluje kolektivn\u00ed pohyb adaptace, a to i p\u0159i r\u016fzn\u00fdch rychlostech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle \u0159editele pro ov\u011b\u0159ov\u00e1n\u00ed a prevenci podvod\u016f Rodriga Sancheze biometrie \u201cwa vynikla v nejnov\u011bj\u0161\u00edch p\u0159edpisech, a proto\u017ee je ji\u017e sou\u010d\u00e1st\u00ed brazilsk\u00e9 spot\u0159ebitelsk\u00e9 rutiny, m\u00e1 tendenci b\u00fdt st\u00e1le v\u00edce p\u0159ij\u00edm\u00e1na spole\u010dnostmi jako \u00fast\u0159edn\u00ed prvek v ov\u011b\u0159ov\u00e1n\u00ed identity. strategie a boj proti podvod\u016fm. Viz n\u00ed\u017ee graf, kter\u00fd podrobn\u011b popisuje celost\u00e1tn\u00ed pr\u016fm\u011br a vizi podle segment\u016f:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"642\" height=\"736\" src=\"https:\/\/www.ecommerceupdate.org\/wp-content\/uploads\/2025\/12\/image.png\" alt=\"Obr\u00e1zek\" class=\"wp-image-88943\" style=\"width:642px;height:auto\" srcset=\"https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image.png 642w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image-600x688.png 600w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image-262x300.png 262w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image-366x420.png 366w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cExistuje jasn\u00fd v\u00fdvoj v ch\u00e1p\u00e1n\u00ed toho, \u017ee prevence podvod\u016f nen\u00ed jednor\u00e1zovou akc\u00ed, ale integrovanou strategi\u00ed, kter\u00e1 kombinuje technologie, data a zku\u0161enosti z\u00e1kazn\u00edk\u016f., To, co dnes pozorujeme, je rostouc\u00ed pohyb sm\u011brem k vyu\u017e\u00edv\u00e1n\u00ed v\u00edce zdroj\u016f ochrany, inteligentn\u011b aplikovan\u00fdch a p\u0159izp\u016fsoben\u00fdch realit\u011b ka\u017ed\u00e9ho podniku Tyto vrstvy jsou strategicky uspo\u0159\u00e1d\u00e1ny tak, aby zajistily nejlep\u0161\u00ed rovnov\u00e1hu mezi bezpe\u010dnost\u00ed a plynulost\u00ed na digit\u00e1ln\u00ed cest\u011b.<\/p>","protected":false},"excerpt":{"rendered":"<p>As fraudes que mais atingiram as empresas brasileiras no \u00faltimo ano envolvem pagamentos transacionais (28,4%), vazamentos de dados (26,8%) e fraudes financeiras, (por exemplo, quando fraudadores solicitam um pagamento para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-88942","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/88942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=88942"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/88942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/85540"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=88942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=88942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=88942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}