O\u010dek\u00e1v\u00e1 se, \u017ee digit\u00e1ln\u00ed prodeje na V\u00e1noce zaznamenaj\u00ed v leto\u0161n\u00edm roce v\u00fdrazn\u00fd pokrok, s progn\u00f3zou minim\u00e1ln\u00edho maxima 151 TP3 T v po\u010dtu objedn\u00e1vek a r\u016fstu 181 TP3 T v GMV (celkov\u00fd objem prodeje).Odhady jsou sou\u010d\u00e1st\u00ed pr\u016fzkumu spole\u010dnosti Admitad, glob\u00e1ln\u00ed technologick\u00e9 a v\u00fdkonnostn\u00ed marketingov\u00e9 spole\u010dnosti, ve spolupr\u00e1ci s Flowwow, glob\u00e1ln\u00edm tr\u017ei\u0161t\u011bm pro doru\u010dov\u00e1n\u00ed kv\u011btin a d\u00e1rk\u016f, kter\u00e9 p\u016fsob\u00ed ve v\u00edce ne\u017e 40 zem\u00edch.<\/p>\n\n\n\n
Sc\u00e9n\u00e1\u0159 sleduje zn\u00e1mky vyhrocen\u00e9ho konce roku v brazilsk\u00e9m maloobchod\u011b, ve kter\u00e9m v\u011bt\u0161ina spot\u0159ebitel\u016f pl\u00e1nuje n\u00e1kup d\u00e1rk\u016f a mo\u017enosti vyhled\u00e1v\u00e1n\u00ed pro datum \u201eTrend, kter\u00fd nab\u00fdv\u00e1 na s\u00edle v rozhran\u00ed mezi digit\u00e1ln\u00edmi a fyzick\u00fdmi kan\u00e1ly a kter\u00fd ovliv\u0148uje cel\u00fd n\u00e1kupn\u00ed trycht\u00fd\u0159, podle poradensk\u00fdch spole\u010dnost\u00ed, jako je nap\u0159 Deloitte<\/a>. <\/p>\n\n\n\n Studie analyzovala v\u00edce ne\u017e 300 tis\u00edc transakc\u00ed brazilsk\u00e9ho elektronick\u00e9ho obchodov\u00e1n\u00ed ve v\u00e1no\u010dn\u00ed sez\u00f3n\u011b v letech 2023 a 2024, stejn\u011b jako naviga\u010dn\u00ed vzory a n\u00e1kupn\u00ed chov\u00e1n\u00ed v prosinci.<\/p>\n\n\n\n \u00dadaje z lo\u0148sk\u00fdch V\u00e1noc posiluj\u00ed pozitivn\u00ed sc\u00e9n\u00e1\u0159 V prosinci 2024 vzrostl brazilsk\u00fd e-commerce o 151 TP3 T v po\u010dtu objedn\u00e1vek a 171 TP3 T v transak\u010dn\u00ed hodnot\u011b, a to i p\u0159es m\u00edrn\u00fd pokles ve srovn\u00e1n\u00ed s m\u011bs\u00ed\u010dn\u00edm pr\u016fm\u011brem dan\u00e9ho roku Pr\u016fm\u011brn\u00e1 vstupenka vzrostla z US$ 33 (asi R$ 179 v aktu\u00e1ln\u00edm sm\u011bnn\u00e9m kurzu) na US$ 36 (R$ 195) a pod\u00edl n\u00e1kup\u016f prost\u0159ednictv\u00edm smartphonu vzrostl z 20% na 25%.<\/p>\n\n\n\n S\u00edla tr\u017ei\u0161\u0165 z\u016fst\u00e1v\u00e1 rozhoduj\u00edc\u00ed: na platform\u00e1ch tohoto typu bylo v lo\u0148sk\u00e9m roce uskute\u010dn\u011bno v\u00edce ne\u017e 721 TP3 T on-line nakupov\u00e1n\u00ed v zemi Nej\u017e\u00e1dan\u011bj\u0161\u00ed kategorie byly m\u00f3da (301 TP3 T), elektronika (191 TP3 T), dom\u00e1cnost a zahradnictv\u00ed (16,81 TP3 T), hra\u010dky a kon\u00ed\u010dky (10,21 TP3 T), kr\u00e1sa a zdrav\u00ed (7,31 TP3 T) a sport (41 TP3 T).<\/p>\n\n\n\n \u201c2 V\u011b\u0159\u00edme, \u017ee online nakupov\u00e1n\u00ed ud\u011bl\u00e1 o leto\u0161n\u00edch pr\u00e1zdnin\u00e1ch v\u00fdznamn\u00fd skok. M\u00f3da, dom\u00e1c\u00ed zbo\u017e\u00ed, cestovn\u00ed ruch a dod\u00e1vky by m\u011bly \u0159\u00eddit r\u016fst doprov\u00e1zen\u00fd dobr\u00fdm v\u00fdkonem v sektoru elektroniky na kolony, \u0159ekla Anna Gidirim, glob\u00e1ln\u00ed gener\u00e1ln\u00ed \u0159editelka spole\u010dnosti Admitad.<\/p>\n\n\n\n Tento krok potvrzuj\u00ed \u010d\u00edsla Flowwow. Progn\u00f3zou spole\u010dnosti v leto\u0161n\u00edm roce je r\u016fst po\u010dtu objedn\u00e1vek o 501 TP3T ve srovn\u00e1n\u00ed s v\u00e1no\u010dn\u00edm obdob\u00edm roku 2024, ta\u017een\u00fd popt\u00e1vkou po personalizovan\u00fdch d\u00e1rc\u00edch, usnadn\u011bn\u00fdmi dod\u00e1vkami a skute\u010dnost\u00ed, \u017ee trh roz\u0161\u00ed\u0159il svou s\u00ed\u0165 partner\u016f a n\u00e1m\u011bst\u00ed<\/p>\n\n\n\n Ve spole\u010dnosti Flowwow jsou nej\u017e\u00e1dan\u011bj\u0161\u00edmi kategoriemi produkt\u016f kytice, sn\u00edda\u0148ov\u00e9 ko\u0161e a \u010dokol\u00e1dov\u00e9 sady.<\/p>\n\n\n\n Profil spot\u0159ebitele<\/strong><\/p>\n\n\n\n Chov\u00e1n\u00ed spot\u0159ebitel\u016f zase vykazuje st\u00e1le strategi\u010dt\u011bj\u0161\u00ed profil V roce 2024 t\u00e9m\u011b\u0159 171 TP3 T pou\u017e\u00edvalo kup\u00f3ny nebo propaga\u010dn\u00ed k\u00f3dy, v\u00edce ne\u017e 201 TP3 T se rozhodlo pro polo\u017eky s cashbackem, 221 TP3 T bylo ovlivn\u011bno obsahem a online m\u00e9dii a 151 TP3 T se rozhodovalo po proch\u00e1zen\u00ed ve v\u00fdkladn\u00edch sk\u0159\u00edn\u00edch a sb\u00edrk\u00e1ch p\u0159idru\u017een\u00fdch obchod\u016f Soci\u00e1ln\u00ed s\u00edt\u011b p\u0159edstavovaly 71 TP3 T tr\u017eeb, reklamy ve vyhled\u00e1v\u00e1n\u00ed 61 TP3 T a kampan\u011b v aplikac\u00edch 51 TP3 T.<\/p>\n\n\n\n Tyto pohyby se p\u0159id\u00e1vaj\u00ed k siln\u00e9mu n\u00e1kupn\u00edmu z\u00e1m\u011bru zaznamenan\u00e9mu v n\u00e1rodn\u00edch studi\u00edch, kter\u00e9 nazna\u010duj\u00ed, \u017ee asi 761 TP3T Brazilc\u016f pl\u00e1nuje prezentovat leto\u0161n\u00ed V\u00e1noce, s pr\u016fm\u011brem n\u011bkolika d\u00e1rk\u016f na osobu a tendenc\u00ed hledat zku\u0161enosti a p\u0159edm\u011bty s afektivn\u00edm v\u00fdznamem, podle CNDL (N\u00e1rodn\u00ed konfederace obchodn\u00edk\u016f)<\/a> a SPC Braz\u00edlie.<\/p>\n\n\n\n Pro Michaila Liu-i-Tiana, gener\u00e1ln\u00edho \u0159editele Flowwow v Braz\u00edlii, posiluje kontext V\u00e1noc emocion\u00e1ln\u00ed trendy spot\u0159ebitele. \u201cDobrodru\u017en\u00fd vyv\u00e1\u017e\u00ed prakti\u010dnost se smyslem Chce dodat d\u00e1rek ve stejn\u00fd den, ale tak\u00e9 hled\u00e1 n\u011bco, co p\u0159edstavuje n\u00e1klonnost Tato kombinace posiluje hled\u00e1n\u00ed personalizovan\u00fdch produkt\u016f, tematick\u00fdch aran\u017em\u00e1, sad a z\u00e1\u017eitk\u016f, kter\u00e9 p\u0159ekl\u00e1daj\u00ed hlavn\u00ed poselstv\u00ed, vysv\u011btluje.<\/p>\n\n\n\n Podle n\u011bj je toto hnut\u00ed je\u0161t\u011b znateln\u011bj\u0161\u00ed v d\u00e1rkov\u00e9m sektoru. \u201cokam\u017eit\u011b se na konci roku prosad\u00ed\u201d m. Presentes s \u00fa\u010delem Zaznamen\u00e1v\u00e1me rostouc\u00ed popt\u00e1vku po p\u0159edm\u011btech, kter\u00e9 probouzej\u00ed afektivn\u00ed pam\u011b\u0165 nebo vypr\u00e1v\u011bj\u00ed p\u0159\u00edb\u011bh. Tato citlivost \u010din\u00ed z data jednu z nejsiln\u011bj\u0161\u00edch pro ty, kte\u0159\u00ed pracuj\u00ed s kur\u00e1torstv\u00edm a p\u0159izp\u016fsoben\u00edm\u201d<\/p>\n\n\n\n S mnoha \u0161pi\u010dkami spot\u0159eby, mobiln\u00edm pokrokem a v\u011bt\u0161\u00edm uzn\u00e1n\u00edm pohodl\u00ed a v\u00fdznamu by V\u00e1noce 2025 m\u011bly upevnit novou dynamiku v brazilsk\u00e9m digit\u00e1ln\u00edm maloobchod\u011b, kter\u00e1 se vyzna\u010duje v\u010dasn\u00fdm pl\u00e1nov\u00e1n\u00edm, intenzivn\u00edm vyu\u017e\u00edv\u00e1n\u00edm tr\u017ei\u0161\u0165 a spot\u0159ebiteli, kte\u0159\u00ed budou v\u00edce db\u00e1t na v\u00fdhody online prost\u0159ed\u00ed.<\/p>","protected":false},"excerpt":{"rendered":" As vendas digitais para o Natal devem registrar um avan\u00e7o expressivo neste ano, com previs\u00e3o de alta m\u00ednima de 15% no n\u00famero de pedidos e crescimento de 18% no GMV […]<\/p>\n","protected":false},"author":1,"featured_media":84129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89314","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/89314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=89314"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/89314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/84129"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=89314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=89314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=89314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}