{"id":89506,"date":"2025-12-23T15:23:00","date_gmt":"2025-12-23T18:23:00","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89506"},"modified":"2025-12-23T15:23:02","modified_gmt":"2025-12-23T18:23:02","slug":"pedidos-no-ifood-confirmam-que-mes-de-dezembro-e-sinonimo-de-panetone-sorvete-brinquedos-churrasco-e-cerveja-para-o-brasileiro","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/pedidos-no-ifood-confirmam-que-mes-de-dezembro-e-sinonimo-de-panetone-sorvete-brinquedos-churrasco-e-cerveja-para-o-brasileiro\/","title":{"rendered":"Objedn\u00e1vky v iFood potvrzuj\u00ed, \u017ee prosinec je pro Brazilce synonymem pro panettone, zmrzlinu, hra\u010dky, grilov\u00e1n\u00ed a pivo"},"content":{"rendered":"

Za\u010dalo odpo\u010d\u00edt\u00e1v\u00e1n\u00ed do V\u00e1noc a Nov\u00e9ho roku a ifood odhaluje, \u017ee slavnostn\u00ed duch konce roku<\/strong> ji\u017e se star\u00e1 o n\u00e1kupn\u00ed ko\u0161e na platform\u011b a potvrzuje, \u017ee skute\u010dn\u00e9 brazilsk\u00e9 V\u00e1noce se konaj\u00ed p\u0159i 30\u00b0C, s fanou\u0161kem, tajn\u00fdm p\u0159\u00edtelem na posledn\u00ed chv\u00edli a doru\u010den\u00edm p\u0159ij\u00ed\u017ed\u011bj\u00edc\u00edm ke dve\u0159\u00edm ifood Trends potvrzuje tuto kulturu: panettone, zmrzlina, hra\u010dky, grilov\u00e1n\u00ed a pivo<\/strong> jedn\u00e1 se o kategorie s nejvy\u0161\u0161\u00edm r\u016fstem v prvn\u00ed polovin\u011b prosince ve srovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm p\u0159edchoz\u00edho roku.

Pokud by prosinec m\u011bl p\u0159\u00edchu\u0165, byly by to kandovan\u00e9 ovoce nebo \u010dokol\u00e1dov\u00e9 kapky: poukazov\u00e1n\u00ed na trend Brazilc\u016f nakupovat v dod\u00e1vk\u00e1ch v p\u0159\u00edprav\u00e1ch na ve\u010d\u00edrky, tradi\u010dn\u00ed panetone zaznamenal r\u016fst o 157% <\/strong>zak\u00e1zek v obdob\u00ed V absolutn\u00edch \u010d\u00edslech jsme se z 26 tis\u00edc kus\u016f v roce 2024 dostali t\u00e9m\u011b\u0159 na 68 Tis\u00edce panet\u016f b\u011b\u017e\u00edc\u00edch v Braz\u00edlii <\/strong>tyhle dva t\u00fddny.

IFood Trends tak\u00e9 zaznamenal, \u017ee Brazilci ji\u017e vstoupili do letn\u00edho klimatu s r\u016fstem objedn\u00e1vky na zmrzlinu dosahuj\u00edc\u00ed 126%<\/strong>. zat\u00edmco panettone se star\u00e1 o tradici, Brazilci bojuj\u00ed proti typick\u00e9mu prosincov\u00e9mu vedru s 888 000 objedn\u00e1vek<\/strong> jen v t\u011bchto prvn\u00edch \u010dtrn\u00e1cti dnech.

A jak se Brazilec nesetk\u00e1v\u00e1 bez ohn\u011b a uhl\u00ed, tradi\u010dn\u00ed grilov\u00e1n\u00ed brazilsk\u00fdch ve\u010d\u00edrk\u016f zv\u00fd\u0161ilo spot\u0159ebu kategorie na dvojn\u00e1sobek<\/strong>, s 1011 TP3 T v\u00edce objedn\u00e1vek ne\u017e za prvn\u00edch 15 dn\u00ed v prosinci lo\u0148sk\u00e9ho roku v\u00fdtok doprov\u00e1zelo pivo, ofici\u00e1ln\u00ed palivo sbrat\u0159en\u00ed<\/strong>, s r\u016fstem 72% (336 tis\u00edc objedn\u00e1vek).

IFood tak\u00e9 ofici\u00e1ln\u011b p\u0159evzal post \u201cHELper pro ty, kte\u0159\u00ed ode\u0161li na posledn\u00ed chv\u00edli Hry a hra\u010dky<\/strong> rostl 91%<\/strong>, odr\u00e1\u017eej\u00edc\u00ed nov\u00e9 chov\u00e1n\u00ed: m\u00edsto toho, aby \u010delil chaosu velk\u00fdch n\u00e1kupn\u00edch center, Brazilec zjistil, \u017ee d\u00e1rek m\u016f\u017ee dorazit b\u011bhem n\u011bkolika minut spolu s ve\u010de\u0159\u00ed.

\u201citudy pom\u00e1haj\u00ed vysv\u011btlit chov\u00e1n\u00ed Brazilce b\u011bhem m\u011bs\u00edce ve\u010d\u00edrk\u016f Prosinec je o j\u00eddle panettone, n\u00e1rodn\u00edho \u0161ampiona, o zmrzlin\u011b, n\u00e1kupu hra\u010dek pro d\u011bti, o brat\u0159\u00ed\u010dkov\u00e1n\u00ed se s grilov\u00e1n\u00edm a pivem A r\u016fst tr\u017eeb z roku na rok ukazuje, \u017ee spot\u0159ebitel\u00e9 vyu\u017e\u00edvaj\u00ed pohodl\u00ed dod\u00e1vky, aby mohli investovat \u010das do toho, na \u010dem z\u00e1le\u017e\u00ed, co\u017e je oslava s rodinou a p\u0159\u00e1teli bujar\u00e9, vysv\u011btluje Rafael Correa, vedouc\u00ed komunikace v iFood.

Po\u0159ad\u00ed kategori\u00ed s nejvy\u0161\u0161\u00edm procentu\u00e1ln\u00edm r\u016fstem v prvn\u00ed polovin\u011b roku 2024 vs 2025:<\/strong><\/p>\n\n\n\n

    \n
  1. Panettone<\/li>\n\n\n\n
  2. Zmrzlina<\/li>\n\n\n\n
  3. Grilov\u00e1n\u00ed<\/li>\n\n\n\n
  4. Hry a hra\u010dky<\/li>\n\n\n\n
  5. Pivo<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    A contagem regressiva para Natal e R\u00e9veillon come\u00e7ou e o iFood revela que o esp\u00edrito festivo de fim de ano j\u00e1 toma conta das cestas de compras na plataforma, confirmando que o […]<\/p>\n","protected":false},"author":1,"featured_media":10732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89506","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/89506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=89506"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/89506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/10732"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=89506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=89506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=89506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}