{"id":89965,"date":"2026-01-07T19:46:39","date_gmt":"2026-01-07T22:46:39","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89965"},"modified":"2026-01-07T19:46:40","modified_gmt":"2026-01-07T22:46:40","slug":"in-car-commerce-comercio-veicular","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/in-car-commerce-comercio-veicular\/","title":{"rendered":"Obchod v aut\u011b (Vehicle Commerce)"},"content":{"rendered":"

Obchod v aut\u011b<\/strong> (nebo Platby za vozidlo<\/em>) se t\u00fdk\u00e1 mo\u017enosti prov\u00e1d\u011bt finan\u010dn\u00ed transakce a n\u00e1kupy produkt\u016f nebo slu\u017eeb p\u0159\u00edmo prost\u0159ednictv\u00edm informa\u010dn\u00edho a z\u00e1bavn\u00edho syst\u00e9mu (multimedi\u00e1ln\u00edho panelu) p\u0159ipojen\u00e9ho vozidla, ani\u017e by bylo nutn\u00e9 p\u0159i n\u00e1kupu pou\u017e\u00edvat chytr\u00fd telefon nebo fyzickou kreditn\u00ed kartu.<\/p>\n\n\n\n

V tomto modelu auto samo funguje jako platebn\u00ed za\u0159\u00edzen\u00ed (digit\u00e1ln\u00ed pen\u011b\u017eenka (geolet) na kolov\u00fdch kolech), vyu\u017e\u00edvaj\u00edc\u00ed svou geolokaci a konektivitu (4 G\/5 G) k interakci s prodejn\u00edmi m\u00edsty.<\/p>\n\n\n\n

Jak to funguje<\/h3>\n\n\n\n

Syst\u00e9m funguje prost\u0159ednictv\u00edm integrace mezi t\u0159emi body: a Assembler (OEM)<\/strong>, kter\u00fd poskytuje opera\u010dn\u00ed syst\u00e9m automobilu; a Poskytovatel\u00e9 plateb<\/strong> (jako jsou Visa, Mastercard nebo digit\u00e1ln\u00ed pen\u011b\u017eenky), kter\u00e9 transakci zpracov\u00e1vaj\u00ed; a Maloobchodn\u00ed partne\u0159i<\/strong> (\u010derpac\u00ed stanice, parkovi\u0161t\u011b, restaurace).<\/p>\n\n\n\n

Obvykle \u0159idi\u010d registruje sv\u00e1 platebn\u00ed data v aplikaci automobilky pouze jednouOdtud se autentizace n\u00e1kup\u016f prov\u00e1d\u00ed pomoc\u00ed biometrick\u00fdch prvk\u016f (otisk prstu na palubn\u00ed desce) nebo hlasov\u00e9ho p\u0159\u00edkazu, \u010d\u00edm\u017e je zaji\u0161t\u011bna bezpe\u010dnost a zamezeno ru\u0161iv\u00fdm vliv\u016fm.<\/p>\n\n\n\n

Hlavn\u00ed kategorie pou\u017eit\u00ed<\/h3>\n\n\n\n

In-Car Commerce je rozd\u011blena do t\u0159\u00ed hlavn\u00edch oblast\u00ed:<\/p>\n\n\n\n

    \n
  1. Slu\u017eby vozidel (Vehicle-Centric):<\/strong>\n
      \n
    • Z\u00e1sobov\u00e1n\u00ed:<\/strong> V\u016fz pozn\u00e1, \u017ee vjel do partnersk\u00e9 stanice, \u0159idi\u010d zvol\u00ed \u010d\u00edslo \u010derpadla na obrazovce palubn\u00ed desky a povol\u00ed tankov\u00e1n\u00ed.<\/li>\n\n\n\n
    • Parkov\u00e1n\u00ed a m\u00fdtn\u00e9:<\/strong> Automatick\u00e1 platba p\u0159i vstupu do placen\u00fdch z\u00f3n nebo gar\u00e1\u017e\u00ed, bez pap\u00edrov\u00fdch j\u00edzdenek nebo lepic\u00edch \u0161t\u00edtk\u016f t\u0159et\u00edch stran.<\/li>\n\n\n\n
    • Nab\u00edjen\u00ed EV:<\/strong> U elektromobil\u016f rezervace a platba dob\u00edjec\u00ed stanice.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Spot\u0159eba \u0159idi\u010de (Centric \u0159idi\u010de):<\/strong>\n
        \n
      • V\u00fdkon (Drive-thru):<\/strong> Objednejte si k\u00e1vu nebo sva\u010dinu na cest\u011b a vyzvedn\u011bte si je u okna s platbou ji\u017e provedenou autem.<\/li>\n\n\n\n
      • Rezervace:<\/strong> Rezervujte si stoly v restaurac\u00edch nebo hotelov\u00fdch pokoj\u00edch b\u011bhem cesty.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Funkce na vy\u017e\u00e1d\u00e1n\u00ed (FoD):<\/strong>\n
          \n
        • Jedn\u00e1 se o rostouc\u00ed trend, kdy si \u0159idi\u010d kupuje \u201cz\u00e1b\u011bry softwaru pro samotn\u00fd v\u016fz prost\u0159ednictv\u00edm palubn\u00ed desky. P\u0159\u00edklady zahrnuj\u00ed odemknut\u00ed vy\u0161\u0161\u00edho v\u00fdkonu motoru, aktivaci vyh\u0159\u00edv\u00e1n\u00ed sedadel nebo n\u00e1kup pokro\u010dil\u00fdch naviga\u010dn\u00edch syst\u00e9m\u016f na ur\u010ditou dobu (podpis).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

          Pro\u010d trend?<\/h3>\n\n\n\n

          In-Car Commerce m\u011bn\u00ed dobu ne\u010dinnosti v provozu na p\u0159\u00edle\u017eitost pro spot\u0159ebitele Pro automobilky je to nov\u00fd zdroj opakuj\u00edc\u00edch se p\u0159\u00edjm\u016f (p\u0159\u00ednos p\u0159\u00edjm\u016f) zalo\u017een\u00fdch na datech Pro u\u017eivatele nab\u00edz\u00ed z\u00e1\u017eitek bez ma\u0159en\u00ed (\u017e\u00e1dn\u00e9 t\u0159en\u00ed), eliminuje pot\u0159ebu zvedat pen\u011b\u017eenku, otev\u00edrat okna v de\u0161tiv\u00fdch dnech, aby platil za automaty na karty nebo manipuloval s mobiln\u00edm telefonem za j\u00edzdy.<\/p>","protected":false},"excerpt":{"rendered":"

          In-Car Commerce (ou In-Vehicle Payments) refere-se \u00e0 capacidade de realizar transa\u00e7\u00f5es financeiras e compras de produtos ou servi\u00e7os diretamente atrav\u00e9s do sistema de infoentretenimento (painel multim\u00eddia) de um ve\u00edculo conectado, sem a necessidade de usar um smartphone ou cart\u00e3o de cr\u00e9dito f\u00edsico no momento da compra. Neste modelo, o pr\u00f3prio carro atua como um dispositivo […]<\/p>\n","protected":false},"author":1,"featured_media":9768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41,37],"tags":[47,43,57,48],"class_list":{"0":"post-89965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-glossario","9":"category-tendencias","10":"tag-artigos","11":"tag-e-commerce","12":"tag-glossario","13":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/89965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=89965"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/89965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/9768"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=89965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=89965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=89965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}