{"id":94646,"date":"2026-03-24T10:27:37","date_gmt":"2026-03-24T13:27:37","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94646"},"modified":"2026-03-24T10:27:44","modified_gmt":"2026-03-24T13:27:44","slug":"a-importancia-do-canal-de-afiliados-como-motor-de-vendas","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/a-importancia-do-canal-de-afiliados-como-motor-de-vendas\/","title":{"rendered":"V\u00fdznam affiliate kan\u00e1lu jako prodejn\u00edho motoru"},"content":{"rendered":"<p><em>Vinicius Fagundes, zakladatel a gener\u00e1ln\u00ed \u0159editel spole\u010dnosti BonifiQ<\/em><\/p>\n\n\n\n<p>Zna\u010dky st\u00e1le v\u00edce vn\u00edmaj\u00ed potenci\u00e1l affiliate marketingu jako motoru prodeje. Mezi rozd\u00edly kan\u00e1l\u016f je jedn\u00edm z nejv\u00fdrazn\u011bj\u0161\u00edch prakticky bezrizikov\u00fd akvizi\u010dn\u00ed model, proto\u017ee odm\u011bna se prov\u00e1d\u00ed konverz\u00ed, a nikoli, jak se to d\u011bje v jin\u00fdch kan\u00e1lech, expozic\u00ed zna\u010dky.&nbsp;<\/p>\n\n\n\n<p>Podle studie spole\u010dnosti Cognitive Market Research &amp; Consulting byly p\u0159\u00edjmy z celosv\u011btov\u00e9ho prodeje generovan\u00e9ho p\u0159idru\u017een\u00fdmi spole\u010dnostmi uzav\u0159eny v roce 2024 v hodnot\u011b 18,44 miliardy US1TP (97,42 bi R1TP) a do roku 2032 by m\u011bly r\u016fst tempem 8,51 TP3T ro\u010dn\u011b a dos\u00e1hnout 35,42 bi (147,13 bi).V Braz\u00edlii byly tyto p\u0159\u00edjmy $ 610,65 biT 2 14014 miliard (140 140140),14014 miliard).<\/p>\n\n\n\n<p>Dal\u0161\u00edm rozd\u00edlem je v\u00fdznam, kter\u00fd spot\u0159ebitel\u00e9 p\u0159ikl\u00e1daj\u00ed produkt\u016fm a slu\u017eb\u00e1m prezentovan\u00fdm influencery a tv\u016frci obsahu Affiliate marketing se op\u00edr\u00e1 o propaga\u010dn\u00ed s\u00ed\u0165 ve velk\u00e9m m\u011b\u0159\u00edtku, kter\u00e1 si vyp\u016fj\u010duje d\u016fv\u011bryhodnost r\u016fzn\u00fdch agent\u016f, co\u017e tak\u00e9 umo\u017e\u0148uje testovat \u0161\u00ed\u0159en\u00ed mezi velmi specifick\u00fdmi publiky podle vybran\u00fdch partner\u016f.&nbsp;<\/p>\n\n\n\n<p>Tato generace obsahu o zna\u010dce v n\u011bkolika r\u016fzn\u00fdch kan\u00e1lech nav\u00edc p\u0159isp\u00edv\u00e1 k v\u011bt\u0161\u00ed digit\u00e1ln\u00ed p\u0159\u00edtomnosti a k roz\u0161\u00ed\u0159en\u00ed viditelnosti p\u0159i vyhled\u00e1v\u00e1n\u00ed.&nbsp;<\/p>\n\n\n\n<p>Dal\u0161\u00edm pozitivn\u00edm bodem affiliate marketingu je dobr\u00e9 p\u0159ijet\u00ed spot\u0159ebitel\u016f Podle pr\u016fzkumu proveden\u00e9ho platformou Partnerize utr\u00e1c\u00ed 711 TP3 T online spot\u0159ebitel\u016f za n\u00e1kupy uskute\u010dn\u011bn\u00e9 prost\u0159ednictv\u00edm affiliate marketingov\u00fdch kan\u00e1l\u016f stejn\u011b nebo v\u00edce ne\u017e na jin\u00fdch online maloobchodn\u00edch str\u00e1nk\u00e1ch nebo samotn\u00fdch zna\u010dk\u00e1ch.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A nejen, \u017ee zna\u010dky produkt\u016f nebo slu\u017eeb t\u011b\u017e\u00ed z affiliate marketingu Kan\u00e1l je d\u016fle\u017eit\u00fdm zdrojem p\u0159\u00edjm\u016f pro mnoh\u00e9 Pr\u016fzkum zve\u0159ejn\u011bn\u00fd v roce 2021 eMarketer uk\u00e1zal, \u017ee 31% digit\u00e1ln\u00edch vozidel tvrd\u00ed, \u017ee affiliate marketing je jejich hlavn\u00edm zdrojem p\u0159\u00edjm\u016f.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ve st\u00e1le v\u00edce konkuren\u010dn\u00edm obchodn\u00edm prost\u0159ed\u00ed se affiliate marketing konsoliduje jako efektivn\u00ed, \u0161k\u00e1lovateln\u00fd a n\u00edzkorizikov\u00fd kan\u00e1l, kter\u00fd kombinuje d\u016fv\u011bryhodnost, v\u00fdkon a udr\u017eiteln\u00e9 vytv\u00e1\u0159en\u00ed p\u0159\u00edjm\u016f pro zna\u010dky a partnery.<\/p>","protected":false},"excerpt":{"rendered":"<p>Por Vin\u00edcius Fagundes, Fundador e CEO&nbsp;da BonifiQ As marcas t\u00eam percebido, cada vez mais, o potencial do marketing de afiliados como um motor de vendas. Entre os diferenciais do canal, um dos que mais se destaca \u00e9 ser um modelo de aquisi\u00e7\u00e3o praticamente sem riscos, j\u00e1 que a remunera\u00e7\u00e3o \u00e9 feita pela convers\u00e3o e n\u00e3o, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-94646","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=94646"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/940"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=94646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=94646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=94646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}