{"id":94656,"date":"2026-03-24T14:39:57","date_gmt":"2026-03-24T17:39:57","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94656"},"modified":"2026-03-24T15:16:03","modified_gmt":"2026-03-24T18:16:03","slug":"varejo-fisico-pode-competir-com-e-commerce-e-grandes-redes","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/varejo-fisico-pode-competir-com-e-commerce-e-grandes-redes\/","title":{"rendered":"Fyzick\u00fd maloobchod m\u016f\u017ee konkurovat elektronick\u00e9mu obchodu a velk\u00fdm s\u00edt\u00edm"},"content":{"rendered":"<p>Ve st\u00e1le ru\u0161iv\u011bj\u0161\u00edm komer\u010dn\u00edm prost\u0159ed\u00ed mus\u00ed pouli\u010dn\u00ed obchody naj\u00edt \u00fa\u010dinn\u00e9 zp\u016fsoby, jak konkurovat velk\u00fdm \u0159et\u011bzc\u016fm&nbsp;<em>elektronick\u00fd obchod<\/em>&nbsp;Je to nov\u00fd paradox sektoru, proto\u017ee \u010dlov\u011bk, kter\u00fd projde na chodn\u00edku, si m\u016f\u017ee vybrat mezi m\u00edstn\u00edm fyzick\u00fdm za\u0159\u00edzen\u00edm, glob\u00e1ln\u00ed zna\u010dkou instalovanou v nejbli\u017e\u0161\u00edm obcho\u010f\u00e1ku nebo digit\u00e1ln\u00ed platformou Rozhodnut\u00ed u\u017e nez\u00e1vis\u00ed na geografii, ale na pozornosti, pohodl\u00ed a zku\u0161enostech.<\/p>\n\n\n\n<p>\u010c\u00edsla pom\u00e1haj\u00ed pochopit tento sc\u00e9n\u00e1\u0159, podle SellersCommerce, americk\u00e9 platformy specializovan\u00e9 na&nbsp;<em>elektronick\u00fd obchod<\/em>, 2,77 miliardy lid\u00ed, neboli 331 TP3 T pozem\u0161\u0165an\u016f, nakupuje online Glob\u00e1ln\u00ed trh elektronick\u00e9ho obchodu se odhaduje na 6,8 bilionu US1TP4 T v roce 2025, s projekc\u00ed dosa\u017een\u00ed 7,95 bilionu US1TP4 T do roku 2027. A nejen to, proto\u017ee pouze tr\u017eby prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed byly loni podle E-commerce Germany News (EGN), referen\u010dn\u00edho port\u00e1lu o elektronick\u00e9m obchodov\u00e1n\u00ed, \u0161k\u00e1lov\u00e1ny na 1,17 bilionu US$.<\/p>\n\n\n\n<p>Konkurence je m\u00edstn\u00ed i mezin\u00e1rodn\u00ed. Kupuj\u00edc\u00ed ve\u0159ejnost je&nbsp;<em>omnikan\u00e1lov\u00fd<\/em>. M\u011bstsk\u00e9 prost\u0159ed\u00ed se stalo d\u011bji\u0161t\u011bm urputn\u00e9ho sporu Spot\u0159ebitel se nest\u00fdk\u00e1 pouze s m\u00edstn\u00edm obchodem Vyhled\u00e1v\u00e1 na sv\u00e9m mobiln\u00edm telefonu p\u0159i ch\u016fzi Porovn\u00e1v\u00e1 ceny v r\u00e1mci samotn\u00e9ho obchodu Objevte zna\u010dky na Instagramu a n\u00e1kup dokon\u010duje na chodn\u00edku Maloobchod u\u017e nen\u00ed \u00fazem\u00edm vymezen\u00fdm zdmi.<\/p>\n\n\n\n<p>V t\u00e9to souvislosti nevyhnuteln\u00e1 ot\u00e1zka zn\u00ed: jak zajistit, aby pouli\u010dn\u00ed obchod z\u016fstal konkurenceschopn\u00fd? Z\u00e1sadn\u00ed jsou ve\u0159ejn\u00e9 politiky, kter\u00e9 mu umo\u017e\u0148uj\u00ed konkurovat glob\u00e1ln\u00edm gigant\u016fm To je d\u016fle\u017eit\u00e9, vezmeme-li v \u00favahu, \u017ee tento maloobchod je \u00farodn\u00fdm vesm\u00edrem podnik\u00e1n\u00ed a mal\u00fdch spole\u010dnost\u00ed, kter\u00e9 generuj\u00ed pracovn\u00ed m\u00edsta, p\u0159\u00edjmy a soci\u00e1ln\u00ed za\u010dlen\u011bn\u00ed Ve m\u011bst\u011b, jako je Sao Paulo, nejv\u011bt\u0161\u00ed ekonomick\u00e9 centrum v zemi, s asi dv\u011bma miliony aktivn\u00edch spole\u010dnost\u00ed a ekonomikou, kter\u00e1 p\u0159edstavuje v\u00fdznamnou \u010d\u00e1st n\u00e1rodn\u00edho HDP, je d\u016fraz na obchody na na\u0161ich chodn\u00edc\u00edch strategick\u00fdm rozhodnut\u00edm.<\/p>\n\n\n\n<p>V tomto smyslu jsou pozitivn\u00ed sign\u00e1ly Ned\u00e1vn\u00e9 ve\u0159ejn\u00e9 politiky obc\u00ed byly p\u0159\u00e1telsk\u00e9 k podnik\u00e1n\u00ed Od roku 2021 do roku 2025 bylo ve m\u011bst\u011b vytvo\u0159eno 869 004 spole\u010dnost\u00ed (po\u010det nezahrnuje MEI), krom\u011b imigrace 89 840 do hlavn\u00edho m\u011bsta st\u00e1tu Jen v lo\u0148sk\u00e9m roce bylo otev\u0159eno 185 121 a dal\u0161\u00edch 15 616 se p\u0159est\u011bhovalo do m\u011bsta.<\/p>\n\n\n\n<p>Tento d\u016fsledn\u00fd pohyb odr\u00e1\u017e\u00ed sni\u017eov\u00e1n\u00ed byrokratick\u00fdch bari\u00e9r, zjednodu\u0161en\u00ed proces\u016f a nep\u0159etr\u017eitou agendu legislativy a ve\u0159ejn\u00fdch politik zam\u011b\u0159en\u00fdch na p\u0159il\u00e1k\u00e1n\u00ed a roz\u0161\u00ed\u0159en\u00ed investic, budovan\u00fdch koordinovan\u00fdm zp\u016fsobem mezi r\u016fzn\u00fdmi oblastmi vl\u00e1dy. Opat\u0159en\u00ed, jako je sn\u00ed\u017een\u00ed ISS pro strategick\u00e9 sektory, stanoven\u00e9 v z\u00e1konech 17.719\/21 a 17.875\/22, modernizace ve\u0159ejn\u00fdch zak\u00e1zek feder\u00e1ln\u00edm z\u00e1konem 14.133\/2021 a na\u0159\u00edzen\u00ed Technologick\u00e9ho \u0159\u00e1du vyhl\u00e1\u0161kou 64.062\/2025, p\u0159isp\u00edvaj\u00ed ke konkurenceschopn\u011bj\u0161\u00edmu a p\u0159edv\u00eddateln\u011bj\u0161\u00edmu prost\u0159ed\u00ed.<\/p>\n\n\n\n<p>Prob\u00edh\u00e1 tak\u00e9 proces urbanistick\u00e9 struktury, kter\u00fd odkazuje na revitalizaci centra m\u011bsta, tradi\u010dn\u00edho p\u00f3lu pouli\u010dn\u00edho obchodu. K obnoven\u00ed tohoto historick\u00e9ho regionu doch\u00e1z\u00ed prost\u0159ednictv\u00edm dvou vz\u00e1jemn\u011b propojen\u00fdch program\u016f, PIU (Urban Intervention Plan) a Requalifica Centro.<\/p>\n\n\n\n<p>Prvn\u00ed je zprovozn\u011bna ve dvou hlavn\u00edch sekc\u00edch: Sektor historick\u00e9ho centra a Sektor metropolitn\u00edho centra, kter\u00fd pokr\u00fdv\u00e1 Bras, Belem, Pari, Bom Retiro a Santa Cecilia. Navrhuje t\u0159i jasn\u00e9 osy: zahustit, sm\u00edsit vyu\u017eit\u00ed a \u010delit nedostatku byt\u016f. P\u0159edpokl\u00e1d\u00e1 roz\u0161\u00ed\u0159en\u00ed nab\u00eddky bydlen\u00ed, modernizaci nedostate\u010dn\u011b vyu\u017e\u00edvan\u00fdch nemovitost\u00ed, zachov\u00e1n\u00ed historicko-kulturn\u00edho d\u011bdictv\u00ed, podporu sm\u00ed\u0161en\u00e9ho vyu\u017eit\u00ed, v\u010detn\u011b komer\u010dn\u00ed, a spolupr\u00e1ci ve\u0159ejn\u00e9ho a soukrom\u00e9ho sektoru p\u0159i \u00fazemn\u00ed rekvalifikaci.<\/p>\n\n\n\n<p>Centrum Requalifica je zam\u011b\u0159eno na p\u0159izp\u016fsoben\u00ed st\u00e1vaj\u00edc\u00edch budov sou\u010dasn\u00fdm standard\u016fm bezpe\u010dnosti, ochrany zdrav\u00ed a p\u0159\u00edstupnosti, roz\u0161\u00ed\u0159en\u00ed nab\u00eddky ploch vhodn\u00fdch pro zahu\u0161\u0165ov\u00e1n\u00ed prost\u0159ednictv\u00edm modernizace Aby bylo ekonomicky \u017eivotaschopn\u00e9, byl p\u0159ijat komplexn\u00ed bal\u00ed\u010dek pob\u00eddek: v\u00fdjimky z IPTU na del\u0161\u00ed obdob\u00ed a ITBI, sn\u00ed\u017een\u00ed sazby ISS za in\u017een\u00fdrsk\u00e9 a architektonick\u00e9 slu\u017eby spojen\u00e9 s pracemi, prominut\u00ed p\u0159edchoz\u00edch dluh\u016f nemovitosti, osvobozen\u00ed od obecn\u00edch poplatk\u016f a postupn\u00fd n\u00e1vrat k pln\u00e9mu zdan\u011bn\u00ed po zv\u00fdhodn\u011bn\u00e9 dob\u011b Existuj\u00ed tak\u00e9 ekonomick\u00e9 dotace na pokryt\u00ed p\u0159\u00edslu\u0161n\u00e9 \u010d\u00e1sti stavebn\u00edch v\u00fddaj\u016f.<\/p>\n\n\n\n<p>Tyto iniciativy nejsou pro diskusi okrajov\u00e9&nbsp;<em>elektronick\u00fd obchod<\/em>. spor je ostatn\u011b v\u00edce ne\u017e digit\u00e1ln\u00ed tak\u00e9 \u00fazemn\u00ed, proto\u017ee pokrok elektronick\u00e9ho obchodu roste a je nezvratn\u00fd P\u0159inesl pohodl\u00ed, roz\u0161\u00ed\u0159en\u00fd p\u0159\u00edstup a demokratizovan\u00e9 nab\u00eddky Je v\u0161ak i p\u0159es jeho v\u00fdznam pro spot\u0159ebitele nutn\u00e9 udr\u017eovat st\u00e1le siln\u011bj\u0161\u00ed a prosperuj\u00edc\u00ed pouli\u010dn\u00ed maloobchod, ve kter\u00e9m je \u017eiv\u00fd ekosyst\u00e9m podnik\u00e1n\u00ed, pracovn\u00edch m\u00edst a p\u0159\u00edjm\u016f.<\/p>\n\n\n\n<p>Paulistanos, stejn\u011b jako j\u00e1, moc dob\u0159e v\u011bd\u00ed, o \u010dem mluv\u00edm M\u011bsto pulzuje v oknech, na ru\u0161n\u00fdch chodn\u00edc\u00edch a na otev\u0159en\u00fdch dve\u0159\u00edch Pokud je nyn\u00ed konkurence glob\u00e1ln\u00ed, odpov\u011b\u010f mus\u00ed b\u00fdt lok\u00e1ln\u00ed, inteligentn\u00ed, strukturovan\u00e1 a odv\u00e1\u017en\u00e1.<\/p>\n\n\n\n<p><strong>Alessandry Andradeov\u00e9<\/strong>\u00a0je prezidentem Sao Paulo Business, investi\u010dn\u00ed a exportn\u00ed agentury magistr\u00e1tu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Num ambiente comercial cada vez mais disruptivo, as lojas de rua precisam encontrar meios eficazes de concorrer com as grandes redes e o&nbsp;e-commerce&nbsp;Internacional. \u00c9 o novo paradoxo do setor, pois a pessoa que passa na cal\u00e7ada pode escolher entre o estabelecimento f\u00edsico local, a marca global instalada no shopping mais pr\u00f3ximo ou uma plataforma digital. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":92996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-94656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=94656"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/92996"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=94656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=94656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=94656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}