E-commerce v Braz\u00edlii u\u017e nen\u00ed stejn\u00fd Dnes nesta\u010d\u00ed m\u00edt dobrou logistiku nebo investovat do marketingu Existuje m\u00e9n\u011b viditeln\u00fd p\u0159evod, kter\u00fd p\u0159\u00edmo ovliv\u0148uje v\u00fdsledky: algoritmy.<\/p>\n\n\n\n
Zat\u00edmco mnoho spole\u010dnost\u00ed se st\u00e1le d\u00edv\u00e1 pouze na prodej a pod\u00edl na trhu, jsou to pr\u00e1v\u011b tyto syst\u00e9my, kter\u00e9 b\u011bhem n\u011bkolika sekund definuj\u00ed, kter\u00e9 produkty se z\u00e1kazn\u00edkovi jev\u00ed, kter\u00e9 z\u00edsk\u00e1vaj\u00ed na v\u00fdznamu a kter\u00e9 ztr\u00e1cej\u00ed prostor.<\/p>\n\n\n\n
V praxi u\u017e v\u00fdkon podniku nez\u00e1vis\u00ed jen na produktu St\u00e1le v\u00edce proch\u00e1z\u00ed zp\u016fsobem interpretace dat t\u011bmito platformamiA tam vznik\u00e1 riziko, kter\u00e9 nen\u00ed v\u017edy vn\u00edm\u00e1no v \u010dase.<\/p>\n\n\n\n
Ignorov\u00e1n\u00ed provozu t\u011bchto syst\u00e9m\u016f m\u016f\u017ee m\u00edt ve st\u0159edn\u011bdob\u00e9m horizontu d\u016fsledky.<\/p>\n\n\n\n
Prvn\u00edm je ztr\u00e1ta viditelnostiKdy\u017e spole\u010dnost nerozum\u00ed nebo se nep\u0159izp\u016fsobuje pravidl\u016fm platforem, jednodu\u0161e se nech\u00e1 objevit. Nejde jen o to prod\u00e1vat m\u00e9n\u011b, ale st\u00e1t se pro spot\u0159ebitele irelevantn\u00ed.<\/p>\n\n\n\n
Ceny a doporu\u010den\u00ed se neust\u00e1le m\u011bn\u00ed, \u010dasto bez jasnosti pro\u010d. Kdy\u017e v\u00fdsledky nep\u0159ijdou, identifikace p\u0159\u00ed\u010diny se st\u00e1v\u00e1 v\u00fdzvou.<\/p>\n\n\n\n
Je zde tak\u00e9 rostouc\u00ed z\u00e1vislost na velk\u00fdch platform\u00e1ch Data a pozornost ve\u0159ejnosti se soust\u0159ed\u00ed na n\u011bkolik hr\u00e1\u010d\u016f, co\u017e \u010din\u00ed sc\u00e9n\u00e1\u0159 zraniteln\u011bj\u0161\u00edm Zm\u011bna t\u011bchto struktur m\u016f\u017ee p\u0159\u00edmo ovlivnit v\u00fdkonnost podniku ze dne na den.<\/p>\n\n\n\n
Um\u011bl\u00e1 inteligence proto mus\u00ed b\u00fdt sou\u010d\u00e1st\u00ed strategie a nesm\u00ed se omezovat na technickou oblast.<\/p>\n\n\n\n
To zahrnuje \u010dast\u00e9 p\u0159ezkoum\u00e1n\u00ed pou\u017e\u00edvan\u00fdch algoritm\u016f a zaji\u0161t\u011bn\u00ed toho, aby automatizovan\u00e1 rozhodnut\u00ed, jako je tvorba cen a doporu\u010den\u00ed, byla v souladu s obchodn\u00edmi c\u00edli. Zahrnuje tak\u00e9 definov\u00e1n\u00ed jasn\u00fdch krit\u00e9ri\u00ed pro pou\u017eit\u00ed dat s ohledem na etiku a dopady na z\u00e1kazn\u00edka.<\/p>\n\n\n\n
Krom\u011b toho je nezbytn\u00fd rozvoj kultury zalo\u017een\u00e9 na datech. Nen\u00ed nutn\u00e9, aby vedouc\u00ed pracovn\u00edci v\u011bd\u011bli, jak programovat, ale je nezbytn\u00e9, aby v\u011bd\u011bli, jak interpretovat informace a zpochyb\u0148ovat v\u00fdsledky.<\/p>\n\n\n\n
Algoritmem \u0159\u00edzen\u00e1 ekonomika je ji\u017e sou\u010d\u00e1st\u00ed realityRozd\u00edl je v tom, jak se ka\u017ed\u00e1 spole\u010dnost stav\u00ed do poziceJe mo\u017en\u00e9 tyto syst\u00e9my strategicky vyu\u017e\u00edt nebo jen reagovat na to, co ur\u010d\u00ed.<\/p>\n\n\n\n
Technologie m\u00e1 tendenci z\u00edskat v elektronick\u00e9m obchodov\u00e1n\u00ed je\u0161t\u011b v\u00edce prostoru, ale kone\u010dn\u00e9 rozhodnut\u00ed z\u016fst\u00e1v\u00e1 lidsk\u00e9.<\/p>\n\n\n\n
*Airan Jr. je AI First specialista a \u010dlen AI Council brazilsk\u00e9 asociace um\u011bl\u00e9 inteligence a elektronick\u00e9ho obchodu (ABIACOM), entity, kter\u00e1 sdru\u017euje z\u00e1stupce virtu\u00e1ln\u00edch obchod\u016f a poskytovatel\u016f slu\u017eeb v oblastech technologi\u00ed, m\u00e9di\u00ed a platebn\u00edch prost\u0159edk\u016f (E-mail:abiacom@nbpress.co.uk.<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":" O e-commerce no Brasil j\u00e1 n\u00e3o \u00e9 o mesmo. Hoje, n\u00e3o basta ter boa log\u00edstica ou investir em marketing. Existe uma engrenagem menos vis\u00edvelque influencia diretamente os resultados: os algoritmos. Enquanto muitas empresas ainda olham apenas para vendas e participa\u00e7\u00e3o de mercado, s\u00e3o esses sistemas que definem, em poucos segundos,quais produtos aparecem para o cliente, […]<\/p>\n","protected":false},"author":1,"featured_media":9514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-94807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=94807"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/9514"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=94807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=94807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=94807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}