{"id":94819,"date":"2026-04-10T10:51:21","date_gmt":"2026-04-10T13:51:21","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94819"},"modified":"2026-04-10T10:51:31","modified_gmt":"2026-04-10T13:51:31","slug":"tcc-fecha-2025-dobrando-seu-tamanho-no-brasil-e-amplia-presenca-no-varejo-alimentar","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/tcc-fecha-2025-dobrando-seu-tamanho-no-brasil-e-amplia-presenca-no-varejo-alimentar\/","title":{"rendered":"TCC uzav\u00edr\u00e1 rok 2025, \u010d\u00edm\u017e zdvojn\u00e1sobuje svou velikost v Braz\u00edlii a roz\u0161i\u0159uje p\u0159\u00edtomnost v maloobchod\u011b s potravinami"},"content":{"rendered":"<p>A\u00a0<strong>TCC<\/strong>, glob\u00e1ln\u00ed spole\u010dnost v oblasti v\u011brnostn\u00edch marketingov\u00fdch \u0159e\u0161en\u00ed zalo\u017een\u00fdch na kampan\u00edch s vysokou anga\u017eovanost\u00ed s maloobchodem, skon\u010dila rok 2025 s d\u016fslednou expanz\u00ed v Braz\u00edlii Spole\u010dnost dos\u00e1hla zrychlen\u00e9ho r\u016fstu, zdvojn\u00e1soben\u00ed objemu projekt\u016f, roz\u0161\u00ed\u0159en\u00ed sv\u00e9 p\u0159\u00edtomnosti v potravin\u00e1\u0159sk\u00e9m segmentu a pos\u00edlen\u00ed potrub\u00ed kampan\u00ed do roku 2027. P\u0159edstavuje v zemi ji\u017e v\u00edce ne\u017e deset let, programy TCC z\u00edsk\u00e1vaj\u00ed trakci mezi n\u00e1rodn\u00edmi a region\u00e1ln\u00edmi subjekty tv\u00e1\u0159\u00ed v tv\u00e1\u0159 tvrd\u00e9 konkurenci, pot\u0159eb\u011b opakov\u00e1n\u00ed a udr\u017een\u00ed a hled\u00e1n\u00ed diferenciace v m\u00edst\u011b prodeje. Zalo\u017eeno ji\u017e v\u00edce ne\u017e 35 let, s p\u0159\u00edtomnost\u00ed v 70 zem\u00edch, p\u0159ibli\u017en\u011b 0000 zem\u00edch, 1000 kan\u00e1lech a v\u011bt\u0161\u00edm vlivem na maloobchodn\u00ed prodejny.<\/p>\n\n\n\n<p>Ji\u017e zn\u00e1m\u00e9 kampan\u011b sedel, kter\u00e9 se konsolidovaly jako jedna z nej\u00fa\u010dinn\u011bj\u0161\u00edch v\u011brnostn\u00edch strategi\u00ed v brazilsk\u00e9m maloobchod\u011b, nad\u00e1le nach\u00e1zej\u00ed v\u00fdznamnou podporu. Popularizovan\u00e9 od roku 2018, tyto kampan\u011b p\u0159ech\u00e1zej\u00ed miliony transakc\u00ed ro\u010dn\u011b a p\u0159\u00edmo ovliv\u0148uj\u00ed obchodn\u00ed ukazatele maloobchodn\u00edch \u0159et\u011bzc\u016f.\u00a0<strong>TCC<\/strong>\u00a0jasn\u011b ukazuj\u00ed, \u017ee anga\u017eovan\u00ed z\u00e1kazn\u00edci zvy\u0161uj\u00ed pr\u016fm\u011brnou frekvenci vstupenek a n\u00e1kup\u016f, co\u017e je tak relevantn\u00ed, proto\u017ee generuj\u00ed koncentraci sv\u00fdch n\u00e1kup\u016f spojen\u00fdch s kampan\u00ed. Mnoho maloobchodn\u00edk\u016f ji\u017e m\u00e1 v\u011brnostn\u00ed kampan\u011b konsolidovan\u00e9 ve sv\u00e9m kalend\u00e1\u0159i a vytvo\u0159en\u00e9 v\u00fdsledky p\u0159in\u00e1\u0161ej\u00ed zm\u011bnu chov\u00e1n\u00ed, kter\u00e1 generuje dlouhodobou hodnotu, nejen propaga\u010dn\u00ed stimul.<br>Na brazilsk\u00e9m trhu se a\u00a0<strong>TCC<\/strong>\u00a0pod\u00e1van\u00e9 v roce 2025 uzn\u00e1van\u00e9 maloobchodn\u00ed \u0159et\u011bzce s potravinami, jako nap\u0159\u00a0<strong>Muffato a Oba Hortifruti<\/strong>, pos\u00edlen\u00ed p\u0159\u00edtomnosti v r\u016fzn\u00fdch regionech zem\u011b a roz\u0161\u00ed\u0159en\u00ed pokryt\u00ed na m\u00edstn\u00edch a metropolitn\u00edch trz\u00edch. Expanze odr\u00e1\u017e\u00ed robustn\u011bj\u0161\u00ed potrub\u00ed pro roky 2026 a 2027, obdob\u00ed, na kter\u00e9 spole\u010dnost ji\u017e strukturovala a nasmlouvala kampan\u011b.<\/p>\n\n\n\n<p>Rok byl tak\u00e9 ve znamen\u00ed p\u0159\u00edchodu nov\u00fdch vedouc\u00edch pracovn\u00edk\u016f jako nap\u0159\u00a0<strong>Andrea Sylos<\/strong>, kter\u00e1 p\u0159evzala vedouc\u00ed pozici brazilsk\u00e9 operace, t\u00e1hne nov\u00fd strategick\u00fd cyklus expanze trhu a integrace s ekosyst\u00e9mem spole\u010dnosti glob\u00e1ln\u00ed Brazilsk\u00e1 kancel\u00e1\u0159 je vlo\u017eena do kontextu Latinsk\u00e9 Ameriky, Portugalska a \u0160pan\u011blska, s p\u0159\u00edstupem k osv\u011bd\u010den\u00fdm postup\u016fm a mezin\u00e1rodn\u00edm p\u0159\u00edpad\u016fm.\u00a0<em>\u201c3A TCC vynik\u00e1 transformac\u00ed vztahu mezi maloobchodn\u00edky a spot\u0159ebiteli prost\u0159ednictv\u00edm kampan\u00ed, kter\u00e9 mobilizuj\u00ed rozum a emoce s efektivn\u00edmi v\u00fdsledky pro maloobchodn\u00edky a aspira\u010dn\u00edmi odm\u011bnami pro spot\u0159ebitele\u201d<\/em>, vysv\u011btluje\u00a0<strong>Andrea Sylos<\/strong>.<\/p>\n\n\n\n<p>S v\u00edce ne\u017e 20 lety zku\u0161enost\u00ed v brazilsk\u00e9m maloobchod\u011b, proch\u00e1z\u00ed\u00a0<strong>Sugar Loaf Group, DPSP Group a Rappi<\/strong>, exekutiva p\u0159in\u00e1\u0161\u00ed pohled v \u0159ezu, kter\u00fd kombinuje\u00a0<strong>Marketing, CRM, komer\u010dn\u00ed a omnichannel a,<\/strong>\u00a0z\u00e1kladn\u00ed atributy pro trh, kde je loajalita motorem opakov\u00e1n\u00ed, vztah\u016f a konkuren\u010dn\u00ed diferenciace.<\/p>\n\n\n\n<p>Rozd\u00edl\u00a0<strong>TCC<\/strong>\u00a0buduje kampan\u011b, kter\u00e9 generuj\u00ed vn\u00edmanou hodnotu prost\u0159ednictv\u00edm aspira\u010dn\u00edch odm\u011bn, po\u017eadovan\u00fdch zna\u010dek a kur\u00e1torstv\u00ed v souladu se spot\u0159ebitelsk\u00fdm \u017eivotn\u00edm stylem. V roce 2025 TCC roz\u0161\u00ed\u0159ilo sv\u00e9 portfolio o zaveden\u00e9 mezin\u00e1rodn\u00ed zna\u010dky, jako nap\u0159\u00a0<strong>MasterChef, Guzzini, Fissler, Schott Zwiesel a Thomas (Rosenthal Group)<\/strong>. Na front\u011b z\u00e1bavy licence jako nap\u0159\u00a0<strong>Warner Brothers, \u0160moulov\u00e9, Ara\u0161\u00eddy\/Snoopy a Netflix\u00a0<\/strong>roz\u0161\u00ed\u0159ili emocion\u00e1ln\u00ed dosah kampan\u00ed a pos\u00edlili spojen\u00ed s r\u016fzn\u00fdmi v\u011bkov\u00fdmi skupinami brazilsk\u00e9 rodiny.<\/p>\n\n\n\n<p><em>\u201cquestidelizace nen\u00ed o zlev\u0148ov\u00e1n\u00ed &amp; IT je o budov\u00e1n\u00ed v\u00fdznamu, preference a hodnoty Kdy\u017e si spot\u0159ebitel uv\u011bdom\u00ed, \u017ee vyd\u011bl\u00e1v\u00e1 n\u011bco, co souvis\u00ed s jeho \u017eivotn\u00edm stylem, zasnouben\u00ed se d\u011bje v pokladn\u011b obchodu, na cest\u011b a v pam\u011bti\u201d<\/em>, \u0159\u00edk\u00e1\u00a0<strong>Andrea Sylos, gener\u00e1ln\u00ed mana\u017eer brazilsk\u00e9 operace.<\/strong><\/p>\n\n\n\n<p>A\u00a0<strong>TCC\u00a0<\/strong>pl\u00e1nuje udr\u017eet intenzivn\u00ed r\u016fst v zemi na dal\u0161\u00ed dva roky a tak\u00e9 roz\u0161\u00ed\u0159it sv\u00e9 p\u016fsoben\u00ed na nov\u00e9 segmenty, jako jsou \u010derpac\u00ed stanice, l\u00e9k\u00e1rny a vertik\u00e1ln\u00ed fran\u0161\u00edzy, kter\u00e9 ji\u017e maj\u00ed solidn\u00ed v\u00fdsledky v Evrop\u011b a Latinsk\u00e9 Americe Spole\u010dnost pokra\u010duje v pokroku v nov\u00fdch strategick\u00fdch partnerstv\u00edch s evropsk\u00fdmi a americk\u00fdmi pr\u00e9miov\u00fdmi zna\u010dkami, v kategori\u00edch jako Home and Decoration, Entertainment a Travel and Leisure, s c\u00edlem zv\u00fd\u0161it p\u0159ita\u017elivost a \u010dlenstv\u00ed mezi brazilsk\u00fdmi nakupuj\u00edc\u00edmi.<br>\u201c<em>Brazilsk\u00fd maloobchod za\u017e\u00edv\u00e1 okam\u017eik, kdy loajalita ji\u017e nen\u00ed taktickou iniciativou a upev\u0148uje se jako strategick\u00fd pil\u00ed\u0159 tvorby hodnot S\u00edt\u011b cht\u011bj\u00ed, aby se z\u00e1kazn\u00edci vraceli, nakupovali v\u00edce a br\u00e1nili zna\u010dku UDO a je to p\u0159esn\u011b to, co TCC provozuje, transformovat vztah do v\u00fdsledku \u201dVztahy jsou tak d\u016fle\u017eit\u00e9, aby se v tomto ohledu v sou\u010dasnosti nestalo, \u017ee by se v tomto ohledu mohly vracet, nakupovat v\u00edce a br\u00e1nit se tak, aby se vztah vr\u00e1til\u201c, \u0159ekl TCC\u201d<\/em>, dokon\u010di Andreu.<\/p>","protected":false},"excerpt":{"rendered":"<p>A\u00a0TCC, empresa global em solu\u00e7\u00f5es de marketing de fideliza\u00e7\u00e3o baseadas em campanhas de alto engajamento junto ao varejo, encerrou 2025 com expans\u00e3o consistente no Brasil. A empresaregistrou crescimento acelerado, duplicando o volume de projetos, ampliando sua presen\u00e7a no segmento alimentar e fortalecendo o pipeline de campanhas at\u00e9 2027. Presentes no pa\u00eds h\u00e1 mais de uma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[43,72,53],"class_list":{"0":"post-94819","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lancamentos","8":"category-noticias","9":"tag-e-commerce","10":"tag-lancamentos","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=94819"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/85723"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=94819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=94819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=94819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}