{"id":94833,"date":"2026-04-13T11:14:46","date_gmt":"2026-04-13T14:14:46","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94833"},"modified":"2026-04-13T11:14:52","modified_gmt":"2026-04-13T14:14:52","slug":"empreendedora-aposta-em-brecho-e-live-commerce-para-transformar-desapegos-em-negocio-de-sucesso","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/empreendedora-aposta-em-brecho-e-live-commerce-para-transformar-desapegos-em-negocio-de-sucesso\/","title":{"rendered":"Podnikatel s\u00e1z\u00ed na sek\u00e1\u010de a \u017eiv\u00fd obchod, aby prom\u011bnil odd\u011blen\u00ed v \u00fasp\u011b\u0161n\u00e9 podnik\u00e1n\u00ed"},"content":{"rendered":"<p class=\"wp-block-paragraph\">R\u016fst ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed a konsolidace<em>&nbsp;\u017eiv\u00e9 commerce&nbsp;<\/em>redesignuj\u00ed maloobchod v Braz\u00edlii, zejm\u00e9na v segmentu m\u00f3dy a dekorac\u00ed, Poh\u00e1n\u011bny zm\u011bnami v chov\u00e1n\u00ed spot\u0159ebitel\u016f a digitalizac\u00ed prodeje z\u00edsk\u00e1vaj\u00ed modely zalo\u017een\u00e9 na op\u011btovn\u00e9m pou\u017eit\u00ed d\u00edl\u016f a interakci v re\u00e1ln\u00e9m \u010dase prostor a vytv\u00e1\u0159ej\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti pro podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u016fzkum spole\u010dnosti SEBRAE poukazuje na to, \u017ee trh s pou\u017eit\u00fdmi v\u00fdrobky se roz\u0161i\u0159uje nad tradi\u010dn\u00ed maloobchod, co\u017e odr\u00e1\u017e\u00ed rostouc\u00ed popt\u00e1vku po ekonomi\u010dt\u011bj\u0161\u00edch a udr\u017eiteln\u011bj\u0161\u00edch alternativ\u00e1ch<em>&nbsp;\u017eiv\u00e9 commerce<\/em>, form\u00e1t kombinuje \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed s online prodejem s vy\u0161\u0161\u00edmi konverzn\u00edmi pom\u011bry ne\u017e konven\u010dn\u00ed elektronick\u00fd obchod, podle anal\u00fdzy McKinsey &amp; Company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b v tomto kontextu se trajektorie podnikatelky Heridy Demio. Natural of Belem, se p\u0159est\u011bhovala do Curitiby p\u0159ed p\u011bti lety a na\u0161la v segmentu sek\u00e1\u010d\u016f alternativu k vytv\u00e1\u0159en\u00ed p\u0159\u00edjm\u016f po obdob\u00ed finan\u010dn\u00ed nestability a osobn\u00edch probl\u00e9m\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ed zah\u00e1jen\u00edm \u010dinnosti Herida pracovala v hotelov\u00e9m sektoru Vstup do m\u00f3dn\u00edho vesm\u00edru se stal postupn\u011b, od dal\u0161\u00edho prodeje dopl\u0148k\u016f Postupem \u010dasu za\u010dala t\u011b\u017eit d\u00edly a strukturovala sv\u00e9 podnik\u00e1n\u00ed se zam\u011b\u0159en\u00edm na sek\u00e1\u010de, za\u010dle\u0148uj\u00edc\u00ed \u017eiv\u00e9 p\u0159enosy jako hlavn\u00ed prodejn\u00ed kan\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cspole\u010dnost I.I. za\u010dala testov\u00e1n\u00edm form\u00e1t\u016f a pochopen\u00edm toho, co fungovalo&nbsp;<em>\u017eivoty&nbsp;<\/em>nakonec se staly prost\u0159edkem kontaktu s ve\u0159ejnost\u00ed a r\u016fstu podnik\u00e1n\u00ed v oblasti obchodu, \u0159\u00edk\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S konsolidac\u00ed online prodeje podnikatel roz\u0161\u00ed\u0159il provoz a otev\u0159el fyzick\u00fd obchod v Curitib\u011b Prostor s n\u00e1zvem Desapegue com Herida se nach\u00e1z\u00ed ve \u010dtvrti Merces a sdru\u017euje p\u0159edm\u011bty d\u00e1msk\u00e9, p\u00e1nsk\u00e9 a d\u011btsk\u00e9 m\u00f3dy, ale i dekorativn\u00ed kousky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Struktura ozna\u010duje v\u00fdvoj podnik\u00e1n\u00ed, kter\u00e9 dnes funguje integrovan\u00fdm zp\u016fsobem mezi digit\u00e1ln\u00edm a osobn\u00edm. Krom\u011b prodeje vlastn\u00edch d\u00edl\u016f za\u010dala vystupovat i Herida<em>&nbsp;\u017eivoty&nbsp;<\/em>outsourcov\u00e1na lidem, kte\u0159\u00ed pot\u0159ebuj\u00ed prod\u00e1vat r\u016fzn\u00e9 p\u0159edm\u011bty, nap\u0159\u00edklad v p\u0159\u00edpadech zm\u011bn m\u011bsta nebo velk\u00e9ho objemu odd\u011blen\u00ed. V t\u011bchto form\u00e1tech je zodpov\u011bdn\u00e1 za kur\u00e1torstv\u00ed, prezentaci a veden\u00ed \u017eiv\u00e9ho prodeje, p\u0159i\u010dem\u017e v tomto procesu p\u016fsob\u00ed jako partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Model kombinuje fyzick\u00fd obchod, digit\u00e1ln\u00ed p\u0159\u00edtomnost a poskytov\u00e1n\u00ed slu\u017eeb, roz\u0161i\u0159uje mo\u017enosti monetizace a sleduje flexibiln\u011bj\u0161\u00ed maloobchodn\u00ed trend, zalo\u017een\u00fd na p\u0159\u00edm\u00e9m vztahu s ve\u0159ejnost\u00ed a v\u00edce prodejn\u00edch kan\u00e1lech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes Herida p\u016fsob\u00ed v segmentu kruhov\u00e9 m\u00f3dy se zam\u011b\u0159en\u00edm na dal\u0161\u00ed prodej d\u00edl\u016f a budov\u00e1n\u00ed digit\u00e1ln\u00edho publika v modelu slad\u011bn\u00e9m se zm\u011bnou chov\u00e1n\u00ed brazilsk\u00e9ho spot\u0159ebitele, kter\u00fd je st\u00e1le pozorn\u011bj\u0161\u00ed ke spot\u0159ebitelsk\u00fdm alternativ\u00e1m, op\u011btovn\u00e9mu pou\u017eit\u00ed a n\u00e1klad\u016fm a p\u0159\u00ednos\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle odborn\u00edk\u016f se o\u010dek\u00e1v\u00e1, \u017ee jak trh ojetin, tak trh ojetin&nbsp;<em>\u017eiv\u00e9 commerce<\/em>&nbsp;v nadch\u00e1zej\u00edc\u00edch letech pokra\u010dovat v expanzi, poh\u00e1n\u011bn\u00e9 digitalizac\u00ed a agendou st\u00e1le v\u00edce zam\u011b\u0159enou na sni\u017eov\u00e1n\u00ed odpadu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V tomto sc\u00e9n\u00e1\u0159i maj\u00ed nez\u00e1visl\u00e9 iniciativy a flexibiln\u011bj\u0161\u00ed modely podnik\u00e1n\u00ed tendenci z\u00edsk\u00e1vat na s\u00edle, zejm\u00e9na mezi mal\u00fdmi podniky, kter\u00e9 vyu\u017e\u00edvaj\u00ed soci\u00e1ln\u00ed s\u00edt\u011b jako hlavn\u00ed prodejn\u00ed a vztahov\u00fd kan\u00e1l.<\/p>","protected":false},"excerpt":{"rendered":"<p>O crescimento da economia circular e a consolida\u00e7\u00e3o do&nbsp;live commerce&nbsp;est\u00e3o redesenhando o varejo no Brasil, especialmente no segmento de moda e decora\u00e7\u00e3o. Impulsionados por mudan\u00e7as no comportamento do consumidor e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":["post-94833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas","category-noticias","tag-dicas","tag-e-commerce","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=94833"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/89658"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=94833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=94833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=94833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}