V \u0161edes\u00e1t\u00fdch letech byla Braz\u00edlie v\u011bt\u0161\u00ed, bohat\u0161\u00ed a strukturovan\u011bj\u0161\u00ed ne\u017e Ji\u017en\u00ed Korea, kter\u00e1 z\u016fstala st\u00e1le venkovsk\u00e1, chud\u00e1 a v\u00e1lkou zm\u00edtan\u00e1 se sv\u00fdm sousedem na severu Korea se v\u0161ak rozhodla vypracovat projekt Nation, zat\u00edmco v Braz\u00edlii jsme kontinuitou projekt\u016f a\u017e do p\u0159\u00ed\u0161t\u00edch voleb.<\/p>\n\n\n\n
V obdob\u00ed 60 let Korea vybudovala jednu z nejv\u011bt\u0161\u00edch ekonomick\u00fdch transformac\u00ed v modern\u00ed historii do vlastn\u00edho strategick\u00e9ho projektu podporovan\u00e9ho p\u0159edev\u0161\u00edm ve vzd\u011bl\u00e1v\u00e1n\u00ed, s dom\u00e1c\u00edm ekonomick\u00fdm rozvojem zam\u011b\u0159en\u00fdm na zahrani\u010dn\u00ed trh a integrac\u00ed vl\u00e1dn\u00edho a podnikatelsk\u00e9ho sektoru, aby byl efektivn\u00ed a re\u00e1ln\u00fd.<\/p>\n\n\n\n
Projekt m\u011bl 3 jasn\u00e9 strategick\u00e9 pil\u00ed\u0159e:<\/p>\n\n\n\n
vzd\u011bl\u00e1v\u00e1n\u00ed jako ekonomick\u00e1 infrastruktura tvo\u0159\u00edc\u00ed lidsk\u00fd kapit\u00e1l p\u0159ed formov\u00e1n\u00edm spot\u0159eby.<\/p>\n\n\n\n
b. Dom\u00e1c\u00ed tr\u017en\u011b orientovan\u00e1 industrializace a export s vytvo\u0159en\u00edm glob\u00e1ln\u00edch konglomer\u00e1t\u016f Chaebols<\/p>\n\n\n\n
c. Koordinace st\u00e1tu s podnikatelsk\u00fdm sektorem s dlouhodobou strategi\u00ed.<\/p>\n\n\n\n
Soubor t\u011bchto prvk\u016f tvo\u0159il zemi, kter\u00e1 se s populac\u00ed n\u011bco m\u00e1lo p\u0159es 50 milion\u016f obyvatel a v\u00fdznamn\u00fdmi p\u0159\u00edrodn\u00edmi omezen\u00edmi stala jednou z 12 nejv\u011bt\u0161\u00edch ekonomik na sv\u011bt\u011b a s HDP na obyvatele 3,4kr\u00e1t vy\u0161\u0161\u00edm ne\u017e v tomto obdob\u00ed Braz\u00edlie.<\/p>\n\n\n\n
Ur\u010dit\u011b je lep\u0161\u00ed v\u011bd\u011bt, inspirovat a u\u010dit se.<\/p>\n\n\n\n
Diferencovan\u00e9 aspekty v korejsk\u00e9m maloobchod\u011b a spot\u0159eb\u011b<\/strong><\/p>\n\n\n\n V Koreji je to, co vid\u00edme v maloobchod\u011b, tak\u00e9 odrazem t\u00e9to strategick\u00e9 vize a prom\u00edt\u00e1 se do t\u0159\u00ed n\u00e1rodn\u00edch posedlost\u00ed zahrnuj\u00edc\u00edch efektivitu, rychlost a sofistikovanost.<\/p>\n\n\n\n P\u0159\u00edklady ekosyst\u00e9m\u016f vytvo\u0159en\u00fdch z maloobchodu jsou n\u00e1padn\u00e9 jako Lotte, spolupr\u00e1ce s obchodn\u00edmi domy (Lotte Department Store), supermarkety (Lotte Mart), bezceln\u00ed provoz a elektronick\u00fd obchod.<\/p>\n\n\n\n Shinsegae Group provozuje obchodn\u00ed domy, cash and carry (Traders), supercentra (E-Mart) a SSG v e-commerce, krom\u011b konceptu No Brand pouze obchody priv\u00e1tn\u00edch zna\u010dek A v\u017edy s charakteristikou importu koncept\u016f vyvinut\u00fdch v jin\u00fdch zem\u00edch a jejich reinterpretace korejskou m\u00f3dou.<\/p>\n\n\n\n Hyundai Group provozuje obchodn\u00ed domy, kter\u00e9 se spojuj\u00ed s n\u00e1kupn\u00edmi centry, p\u0159ekonfigurovan\u00e9 tak, aby zahrnovaly mnoho slu\u017eeb, z\u00e1\u017eitk\u016f a pr\u00e9miov\u00e9ho um\u00edst\u011bn\u00ed, d\u00edky \u010demu\u017e m\u00e1 jej\u00ed vlajkov\u00fd obchod v Soulu do sv\u00e9ho komplexu integrov\u00e1no 350 potravin\u00e1\u0159sk\u00fdch provoz\u016f.<\/p>\n\n\n\n Ve form\u00e1tech men\u0161\u00edch ve\u010derek, n\u011bco, co je tam pozoruhodn\u00e1 hustota, vynik\u00e1 GS Retail, s v\u00edce ne\u017e 18 tis\u00edci prodejnami GS25. BGF Retail provozuje Convenience for You (CU), s t\u00e9m\u011b\u0159 19 tis\u00edci prodejnami, v obchodn\u00edm modelu s \u010dlenstv\u00edm v jednotliv\u00fdch prodejn\u00e1ch.<\/p>\n\n\n\n V elektronick\u00e9m obchodov\u00e1n\u00ed, provozovan\u00e9m v\u0161emi hlavn\u00edmi maloobchodn\u00edmi ekosyst\u00e9my, jsou vrcholy Coupang io charakterizovan\u00e9 jako Amazon Korea & SOUTH a Naver, hlavn\u00ed digit\u00e1ln\u00ed platforma tam.<\/p>\n\n\n\n Je velmi zaj\u00edmav\u00e9 poznamenat si n\u00e1vrh Kakao, ekosyst\u00e9mu, kter\u00fd m\u00e1 v Kakao Talk sv\u016fj hlavn\u00ed n\u00e1stroj integrace a zahrnuje zas\u00edl\u00e1n\u00ed zpr\u00e1v, platby, maloobchod a dal\u0161\u00ed digit\u00e1ln\u011b integrovan\u00e9 slu\u017eby, velmi podobn\u00e9 tomu, co se vyvinulo v \u010c\u00edn\u011b s Tencent a jeho WeChat a WePay.<\/p>\n\n\n\n Oliver Young je nejd\u016fle\u017eit\u011bj\u0161\u00edm oper\u00e1torem zahrnuj\u00edc\u00edm zdrav\u00ed, kr\u00e1su, kosmetiku a osobn\u00ed p\u00e9\u010di a stal se symbolem modern\u00ed Koreje.<\/p>\n\n\n\n A v\u017edy stoj\u00ed za to p\u0159ipomenout, \u017ee korejsk\u00e9 zna\u010dky, zejm\u00e9na elektronika a kosmetika, pat\u0159\u00ed mezi glob\u00e1ln\u00ed p\u0159edch\u016fdce ve sv\u00e9 strategii DTC, tedy v p\u0159\u00edm\u00e9m p\u0159\u00edchodu ke kone\u010dn\u00e9mu spot\u0159ebiteli s fyzick\u00fdmi a digit\u00e1ln\u00edmi koncepty.<\/p>\n\n\n\n K-kultura jako glob\u00e1ln\u00ed pozice<\/strong><\/p>\n\n\n\n V\u0161e, co zahrnuje K-kulturu, se stalo glob\u00e1ln\u00ed platformou pro export korejsk\u00e9 kultury, zvyk\u016f, m\u00f3dy, hudby a koncept\u016f a jako sou\u010d\u00e1st strategick\u00e9ho projektu.<\/p>\n\n\n\n V mnoha dal\u0161\u00edch ohledech hraje K-kultura d\u016fle\u017eitou roli v glob\u00e1ln\u00edm postaven\u00ed Koreje a p\u0159itahuje zdroje, z\u00e1jem a nepopirateln\u00e9 sympatie, vytv\u00e1\u0159\u00ed rostouc\u00ed bl\u00edzkost a kulturn\u00ed identitu.<\/p>\n\n\n\n V\u017edy je v\u0161ak d\u016fle\u017eit\u00e9 zjistit, \u017ee tato expanze a z\u00e1jem nen\u00ed v\u011bc\u00ed n\u00e1hody, ale sp\u00ed\u0161e n\u011b\u010d\u00edm pl\u00e1novan\u00fdm a vyvinut\u00fdm za \u00fa\u010delem podpory glob\u00e1ln\u00ed ekonomick\u00e9 expanze Chaebol\u016f.<\/p>\n\n\n\n Co se u\u010d\u00edte od t\u011bch, kte\u0159\u00ed rostou mnohem rychleji a konzistentn\u011b?<\/strong><\/p>\n\n\n\n Ned\u00e1vn\u00e1 historie Koreje nen\u00ed jen p\u0159\u00edpadem ekonomick\u00e9ho \u00fasp\u011bchu. Je to p\u0159\u00edpad voleb. Up\u0159ednost\u0148ov\u00e1n\u00ed vzd\u011bl\u00e1n\u00ed. Dlouhodob\u00e9ho my\u0161len\u00ed. Slad\u011bn\u00ed z\u00e1jm\u016f. Konkurovat glob\u00e1ln\u011b. A p\u0159edev\u0161\u00edm zvolit si konzistentn\u00ed a integra\u010dn\u00ed v\u00fdkon.<\/p>\n\n\n\n To je to, co by n\u00e1s m\u011blo nejv\u00edce provokovat, proto\u017ee to ukazuje, \u017ee nejde o kapacitu.<\/p>\n\n\n\n A Braz\u00edlie?<\/strong><\/p>\n\n\n\n Nal\u00e9hav\u011b pot\u0159ebujeme odpov\u011bd\u011bt na jednoduchou ot\u00e1zku: \u010c\u00edm chceme b\u00fdt jako n\u00e1rod? Bez t\u00e9to odpov\u011bdi budeme pokra\u010dovat v kr\u00e1tk\u00e9m cyklu vp\u0159ed, s p\u0159esn\u00fdmi zisky a konzistentn\u00edmi struktur\u00e1ln\u00edmi a soci\u00e1ln\u00edmi ztr\u00e1tami. S p\u0159\u00edrodn\u00edmi a lidsk\u00fdmi zdroji v hojnosti a potenci\u00e1lem promarn\u011bn\u00fdm nedostatkem vize, sm\u011bru a bezv\u00fdznamnou polarizac\u00ed.<\/p>\n\n\n\n Stoj\u00ed za to se zamyslet A jednat Podnikatelsk\u00fd sektor m\u00e1 co d\u011blat, podporovat a zapojit seJen by nem\u011bl b\u00fdt opomenut a pak litovat.<\/p>\n\n\n\n Pono\u0159en\u00ed do Koreje a NRF Asie a Tichomo\u0159\u00ed<\/strong><\/p>\n\n\n\n Od 26. kv\u011btna do 4. \u010dervna bude Gouvea Experience a jej\u00ed partner Spheria Global hostit pono\u0159en\u00ed Asie a Ji\u017en\u00ed Korea + Singapur, mezin\u00e1rodn\u00ed v\u00fdkonnou cestu, kter\u00e1 zavede brazilsk\u00e9 l\u00eddry v oblasti maloobchodu, spot\u0159ebitel\u016f, slu\u017eeb a technologi\u00ed k pohlcuj\u00edc\u00edmu z\u00e1\u017eitku na nejinovativn\u011bj\u0161\u00edch trz\u00edch sv\u011bta. Program spojuje strategick\u00fd obsah, technick\u00e9 n\u00e1v\u0161t\u011bvy a \u00fa\u010dast na jedn\u00e9 z p\u0159edn\u00edch sv\u011btov\u00fdch akc\u00ed v oboru, NRF Asia Pacific 2026.<\/p>\n\n\n\n B\u011bhem 10 dn\u016f \u00fa\u010dastn\u00edci za\u017e\u00edvaj\u00ed maloobchodn\u00ed operace, vznikaj\u00edc\u00ed technologie, obchodn\u00ed modely a spot\u0159ebitelsk\u00e9 zku\u0161enosti, kter\u00e9 utv\u00e1\u0159ej\u00ed budoucnost tohoto sektoru v glob\u00e1ln\u00edm m\u011b\u0159\u00edtku, na cest\u011b s technick\u00fdmi n\u00e1v\u0161t\u011bvami, studijn\u00edmi cestami v Ji\u017en\u00ed Koreji a Singapuru s odborn\u00fdm kur\u00e1torem Gouvea. Zku\u0161enost t\u00fdm.<\/p>","protected":false},"excerpt":{"rendered":" Nos anos 1960 o Brasil era maior, mais rico e mais estruturado do que a Coreia do Sul, que permanecia ainda rural, pobre e devastada pela guerra com seu vizinho do Norte. Por\u00e9m a Coreia decidiu desenvolver um projeto de Na\u00e7\u00e3o, enquanto no Brasil somos a continuidade de projetos at\u00e9 a pr\u00f3xima elei\u00e7\u00e3o. No per\u00edodo […]<\/p>\n","protected":false},"author":1,"featured_media":9538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,50],"tags":[51,43,52],"class_list":{"0":"post-94835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-diversos","8":"category-eventos","9":"tag-diversos","10":"tag-e-commerce","11":"tag-eventos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=94835"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/94835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/9538"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=94835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=94835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=94835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}