{"id":95910,"date":"2026-05-11T11:09:45","date_gmt":"2026-05-11T14:09:45","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=95910"},"modified":"2026-05-11T11:09:53","modified_gmt":"2026-05-11T14:09:53","slug":"codigo-de-barras-ganha-papel-estrategico-na-cadeia-produtiva","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/codigo-de-barras-ganha-papel-estrategico-na-cadeia-produtiva\/","title":{"rendered":"\u010c\u00e1rov\u00fd k\u00f3d z\u00edsk\u00e1v\u00e1 strategickou roli ve v\u00fdrobn\u00edm \u0159et\u011bzci"},"content":{"rendered":"<p>P\u0159\u00edtomn\u00fd v gondol\u00e1ch, distribu\u010dn\u00edch centrech a online nakupov\u00e1n\u00ed, \u010d\u00e1rov\u00fd k\u00f3d roz\u0161\u00ed\u0159il svou funkci ve v\u00fdrobn\u00edm \u0159et\u011bzci. V\u00edce ne\u017e identifikace produkt\u016f se standard soust\u0159edil na informace, kter\u00e9 spojuj\u00ed pr\u016fmysl, maloobchod, logistiku a spot\u0159ebitele.<\/p>\n\n\n\n<p>\u00dadaje z pr\u016fzkumu \u201cspot\u0159ebi\u010d trend\u016f v pr\u016fmyslu\u201d, kter\u00fd provedla Brazilsk\u00e1 asociace automatizace-GS1 Braz\u00edlie, ukazuj\u00ed, \u017ee \u010d\u00e1rov\u00fd k\u00f3d je ji\u017e za\u010dlen\u011bn do provozu spole\u010dnost\u00ed Podle pr\u016fzkumu proveden\u00e9ho se 195 spole\u010dnostmi z p\u011bti region\u016f zem\u011b mezi listopadem a prosincem 2025, 89% pr\u016fmyslov\u00fdch odv\u011btv\u00ed uv\u00e1d\u00ed, \u017ee obchodn\u00ed partne\u0159i vy\u017eaduj\u00ed pou\u017eit\u00ed standardizovan\u00e9 identifikace pro zad\u00e1v\u00e1n\u00ed objedn\u00e1vek a uv\u00e1d\u011bn\u00ed produkt\u016f na trh Celosv\u011btov\u011b je nejb\u011b\u017en\u011bj\u0161\u00edm standardem line\u00e1rn\u00ed nebo dvourozm\u011brn\u00fd \u010d\u00e1rov\u00fd k\u00f3d GS1, kter\u00fd je ve 150 zem\u00edch asi 10 milion\u016fkr\u00e1t p\u0159esko\u010den.<\/p>\n\n\n\n<p>Po\u017eadavek glob\u00e1ln\u00edho standardu zaveden\u00e9ho trhem doprov\u00e1z\u00ed transformaci spot\u0159ebn\u00edch a distribu\u010dn\u00edch operac\u00ed S v\u011bt\u0161\u00ed integrac\u00ed mezi fyzick\u00fdmi obchody, e-commerce, logistick\u00fdmi centry a syst\u00e9my \u0159\u00edzen\u00ed p\u0159i\u0161el \u010d\u00e1rov\u00fd k\u00f3d na podporu proces\u016f souvisej\u00edc\u00edch s prodejem, kontrolou z\u00e1sob, vystaven\u00edm faktur a sledovatelnost\u00ed.<\/p>\n\n\n\n<p>Pr\u016fzkum poukazuje na to, \u017ee 761 TP3 T pr\u016fmyslov\u00fdch odv\u011btv\u00ed pou\u017e\u00edv\u00e1 \u010d\u00e1rov\u00e9 k\u00f3dy v cel\u00e9 \u0159ad\u011b produkt\u016f uv\u00e1d\u011bn\u00fdch na trh Dopad se objevuje i ve vy\u00fa\u010dtov\u00e1n\u00ed.701 TP3 T p\u0159\u00edjm\u016f z\u00fa\u010dastn\u011bn\u00fdch spole\u010dnost\u00ed poch\u00e1z\u00ed z polo\u017eek identifikovan\u00fdch se standardem.<\/p>\n\n\n\n<p>Pr\u016fzkum tak\u00e9 ukazuje, \u017ee technologie je p\u0159\u00edtomna jak ve fyzick\u00e9m maloobchodn\u00edm, tak v online prodeji. Pro 921TP3 T spole\u010dnost\u00ed je \u010d\u00e1rov\u00fd k\u00f3d d\u016fle\u017eit\u00fd pro osobn\u00ed operace. V elektronick\u00e9m obchodov\u00e1n\u00ed dosahuje index 89%.<\/p>\n\n\n\n<p>Pokrok ve sledovatelnosti se tak\u00e9 objevuje mezi hlavn\u00edmi pohyby pozorovan\u00fdmi v\u00fdzkumem. V odv\u011btv\u00edch, jako jsou potraviny, l\u00e9ky, logistika a spot\u0159ebn\u00ed zbo\u017e\u00ed, se sledov\u00e1n\u00ed p\u016fvodu a pohybu produkt\u016f stalo sou\u010d\u00e1st\u00ed \u0159\u00edzen\u00ed v\u00fdrobn\u00edho \u0159et\u011bzce.<\/p>\n\n\n\n<p>Podle studie si 921TP3 T respondent\u016f spojuje \u010d\u00e1rov\u00fd k\u00f3d s vystavov\u00e1n\u00edm faktur a integrac\u00ed s ERP syst\u00e9my Norma umo\u017e\u0148uje zaznamen\u00e1vat informace o v\u00fdrob\u011b, skladov\u00e1n\u00ed, p\u0159eprav\u011b a distribuci produkt\u016f po celou dobu provozu.<\/p>\n\n\n\n<p>Mezi konzultovan\u00fdmi spole\u010dnostmi 68% tvrd\u00ed, \u017ee zavedly procesy sledovatelnosti, a to \u00fapln\u00fdm nebo \u010d\u00e1ste\u010dn\u00fdm zp\u016fsobem, co\u017e zlep\u0161uje dodavatelsk\u00fd \u0159et\u011bzec.<\/p>","protected":false},"excerpt":{"rendered":"<p>Presente nas g\u00f4ndolas, nos centros de distribui\u00e7\u00e3o e nas compras online, o c\u00f3digo de barras ampliou sua fun\u00e7\u00e3o na cadeia produtiva. Mais do que identificar produtos, o padr\u00e3o passou a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,106],"tags":[43,53,48],"class_list":["post-95910","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-tendencia","tag-e-commerce","tag-noticias","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/95910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=95910"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/95910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/10808"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=95910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=95910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=95910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}