{"id":96663,"date":"2026-05-21T14:05:21","date_gmt":"2026-05-21T17:05:21","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=96663"},"modified":"2026-05-21T14:05:27","modified_gmt":"2026-05-21T17:05:27","slug":"e-commerce-lidera-o-crescimento-do-varejo-durante-o-dia-das-maes-2026","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/e-commerce-lidera-o-crescimento-do-varejo-durante-o-dia-das-maes-2026\/","title":{"rendered":"Elektronick\u00fd obchod vede k r\u016fstu maloobchodu b\u011bhem Dne matek 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Po jednom t\u00fddnu Dne matek \u010d\u00edsla ji\u017e ukazuj\u00ed s\u00edlu tohoto obdob\u00ed pro e-commerce, Podle Cielo Index of Extended Retail (ICVA), mezi 4. a 10. kv\u011btnem, internetov\u00fd prodej m\u011bl nejvy\u0161\u0161\u00ed 11,21 TP3 T, v\u00edce ne\u017e t\u0159ikr\u00e1t nad r\u016fstem celkov\u00e9ho maloobchodu, kter\u00fd byl 3,61 TP3 T. V\u00fdsledek podle subjektu znamen\u00e1 t\u0159et\u00ed rok po sob\u011b expanze transakc\u00ed v tomto sektoru b\u011bhem tohoto obdob\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle projekce Brazilsk\u00e9 asociace um\u011bl\u00e9 inteligence a elektronick\u00e9ho obchodu (Abiacom) posunulo datum v elektronick\u00e9m obchodu o 11,06 miliardy R$, co\u017e je o 10,821 TP3T v\u00edce ne\u017e v lo\u0148sk\u00e9m roce Ji\u017e po\u010det objedn\u00e1vek dos\u00e1hl 18 milion\u016f, co\u017e je n\u00e1r\u016fst o 101 TP3T, \u010d\u00edm\u017e se udr\u017euje trend r\u016fstu pozorovan\u00fd v posledn\u00edch \u0161esti letech V roce 2025 se podle indexu Cielo do Varejo Ampliado Index (ICVA) tr\u017eby prost\u0159ednictv\u00edm internetu zv\u00fd\u0161ily o 11,81 TP3T ve srovn\u00e1n\u00ed s rokem 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00c9-O brazilsk\u00fd e-commerce st\u00e1le v\u00edce roz\u0161i\u0159uje svou p\u0159\u00edtomnost, zejm\u00e9na ve velk\u00fdch maloobchodn\u00edch term\u00ednech, Proto je d\u016fle\u017eit\u00e9, aby maloobchodn\u00edci jednali ve v\u0161ech f\u00e1z\u00edch n\u00e1kupn\u00ed cesty se strategiemi, kter\u00e9 krom\u011b p\u0159il\u00e1k\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f pom\u00e1haj\u00ed zv\u00fd\u0161it udr\u017een\u00ed Efektivn\u00edm p\u0159\u00edkladem jsou programy v\u00fdhod, kter\u00e9 z\u00edsk\u00e1vaj\u00ed st\u00e1le v\u011bt\u0161\u00ed p\u0159ilnavost spot\u0159ebitel\u016f a stav\u00ed zna\u010dky do konkuren\u010dn\u00ed v\u00fdhody, \u0159\u00edk\u00e1 Eduardo Esparza, viceprezident gener\u00e1ln\u00edho \u0159editele Tenerity Iberia a LATAM, spole\u010dnosti specializovan\u00e9 na zapojen\u00ed, kter\u00e1 zvy\u0161uje hodnotu vztahu mezi spole\u010dnostmi a jejich z\u00e1kazn\u00edky.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Preference pro benefitn\u00ed programy<\/strong><br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1va E-Consumer 2026, kterou vypracovala spole\u010dnost Opinion Box, poukazuje na to, \u017ee brazilsk\u00fd kupuj\u00edc\u00ed hled\u00e1 v\u00fdhody v dob\u011b n\u00e1kupu. Programy v\u00fdhod a exkluzivn\u00ed nab\u00eddky pat\u0159\u00ed mezi hlavn\u00ed priority, proto\u017ee mohou p\u0159in\u00e9st p\u0159\u00edm\u00fd n\u00e1vrat po celou dobu spot\u0159ebitelsk\u00e9 cesty, v\u010detn\u011b post-n\u00e1kupu. Studie tak\u00e9 nazna\u010duje, \u017ee d\u016fv\u011bra zna\u010dky a jasnost ohledn\u011b v\u00fdhod v\u00e1\u017e\u00ed stejn\u011b jako cena v kone\u010dn\u00e9m rozhodnut\u00ed Tento sc\u00e9n\u00e1\u0159 vy\u017eaduje, aby maloobchodn\u00edk vyu\u017eil strategick\u00fdch kontaktn\u00edch m\u00edst k uspokojen\u00ed t\u00e9to popt\u00e1vky a poskytnout spot\u0159ebiteli okam\u017eitou hodnotu.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cspole\u010dnost \u201dDoo Retail Media\u201c se stala kl\u00ed\u010dov\u00fdm strategick\u00fdm \u0159e\u0161en\u00edm pro udr\u017een\u00ed \u00farovn\u011b ziskovosti podniku t\u00edm, \u017ee vyrovn\u00e1 mar\u017ee sn\u00ed\u017een\u00e9 vysokou propaga\u010dn\u00ed aktivitou typickou pro tato data. Nav\u00edc s\u00e1zen\u00ed na form\u00e1ty, jako jsou benefitn\u00ed programy, kter\u00e9 generuj\u00ed dodate\u010dn\u00e9 p\u0159\u00edjmy, nezasahuj\u00ed do n\u00e1kupn\u00edho procesu a p\u0159id\u00e1vaj\u00ed u\u017eivateli skute\u010dnou hodnotu, v\u00fdrazn\u011b zlep\u0161uje z\u00e1kaznickou zku\u0161enost (customer experience), uzav\u00edr\u00e1 Eduardo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s uma semana do Dia das M\u00e3es, os n\u00fameros j\u00e1 mostram a for\u00e7a deste per\u00edodo para o e-commerce. Segundo o \u00cdndice Cielo do Varejo Ampliado (ICVA), entre 4 e 10 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31,34],"tags":[92,43,53,79],"class_list":["post-96663","post","type-post","status-publish","format-standard","has-post-thumbnail","category-balancos","category-noticias","category-pesquisas","tag-balancos","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/96663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=96663"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/96663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/9230"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=96663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=96663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=96663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}