Lojasmel integruje inovace a pohodl\u00ed do robustn\u00ed omnichannel strategie, kter\u00e1 spojuje fyzick\u00fd a digit\u00e1ln\u00ed obchod, S portfoliem, kter\u00e9 p\u0159esahuje 12 tis\u00edc SKU, maloobchodn\u00ed \u0159et\u011bzec nab\u00edz\u00ed spot\u0159ebitel\u016fm agiln\u00ed, bezpe\u010dn\u00fd a praktick\u00fd z\u00e1\u017eitek z nakupov\u00e1n\u00ed prost\u0159ednictv\u00edm digit\u00e1ln\u00edch kan\u00e1l\u016f, jako je WhatsApp, doru\u010dovac\u00ed aplikace a hlavn\u00ed tr\u017ei\u0161t\u011b, kter\u00e1 slou\u017e\u00ed cel\u00e9 zemi.<\/p>\n\n\n\n
Ve spolupr\u00e1ci s OmniChat propojuje lozosmel sv\u00fdch 56 fyzick\u00fdch obchod\u016f s digit\u00e1ln\u00edm prost\u0159ed\u00edm a poskytuje z\u00e1kazn\u00edk\u016fm integrovanou n\u00e1kupn\u00ed cestu. Od roku 2021, kdy byl WhatsApp implementov\u00e1n jako prodejn\u00ed kan\u00e1l, s\u00ed\u0165 prost\u0159ednictv\u00edm platformy zaznamenala ji\u017e v\u00edce ne\u017e 12,5 tis\u00edce transakc\u00ed, vynik\u00e1 jako jeden z hlavn\u00edch prost\u0159edk\u016f interakce s brazilsk\u00fdm spot\u0159ebitelem.<\/p>\n\n\n\n
\u201cEDO WhatsApp je p\u0159\u00edtomen v ka\u017edodenn\u00edm \u017eivot\u011b Brazilc\u016f a umo\u017e\u0148uje n\u00e1m mnohem v\u00edc ne\u017e jen jednoduch\u00fd prodej. Obnovujeme opu\u0161t\u011bn\u00e9 voz\u00edky, spou\u0161t\u00edme c\u00edlen\u00e9 kampan\u011b a vytv\u00e1\u0159\u00edme virtu\u00e1ln\u00ed katalogy, kter\u00e9 optimalizuj\u00ed n\u00e1kupn\u00ed cestu. Kombinac\u00ed toho s integrac\u00ed z\u00e1sob fyzick\u00fdch obchod\u016f m\u016f\u017eeme nab\u00eddnout agilitu a personalizovan\u00fd z\u00e1\u017eitek, vysv\u011btluje Felipe Prado, zodpov\u011bdn\u00fd za strategii digit\u00e1ln\u00edch kan\u00e1l\u016f lotosmel.<\/p>\n\n\n\n
Krom\u011b WhatsApp, storesmel s\u00e1z\u00ed na doru\u010dovac\u00ed aplikace, jako je iFood, Rappi a Uber pro zv\u00fd\u0161en\u00ed pohodl\u00ed a p\u0159\u00edstupnosti Tyto kan\u00e1ly zaji\u0161\u0165uj\u00ed, \u017ee z\u00e1kazn\u00edci obdr\u017e\u00ed produkty b\u011bhem n\u011bkolika hodin, p\u0159i zachov\u00e1n\u00ed bezpe\u010dnosti a pohodl\u00ed Platformy tak\u00e9 nab\u00edzej\u00ed jedine\u010dn\u00e9 kampan\u011b a intuitivn\u00ed navigaci.<\/p>\n\n\n\n
Dal\u0161\u00edm rozd\u00edlem je rychl\u00e9 dod\u00e1n\u00ed: n\u00e1kupy uskute\u010dn\u011bn\u00e9 b\u011bhem pracovn\u00ed doby lze doru\u010dit do dvou hodin prost\u0159ednictv\u00edm Uber Flash. Krom\u011b toho objedn\u00e1vky nad 199,99 real proveden\u00e9 WhatsApp maj\u00ed bezplatn\u00e9 doru\u010den\u00ed na vzd\u00e1lenosti do 10 km.<\/p>\n\n\n\n
\u201cV\u0161e pro ka\u017ed\u00e9ho, s l\u00e1skou je na\u0161\u00edm c\u00edlem Tak\u017ee krom\u011b ofici\u00e1ln\u00edch str\u00e1nek jsme roz\u0161\u00ed\u0159ili na\u0161i p\u0159\u00edtomnost v hlavn\u00edch Aplikac\u00edch pro dod\u00e1vky a tr\u017ei\u0161t\u011b T\u00edmto zp\u016fsobem zaru\u010dujeme spolehliv\u00fd, praktick\u00fd a dostupn\u00fd z\u00e1\u017eitek pro na\u0161e z\u00e1kazn\u00edky a samoz\u0159ejm\u011b jsme sezn\u00e1meni s nov\u00fdmi z\u00e1kazn\u00edky ~u\u017eivateli platformy~ mezi, Prado posiluje.<\/p>\n\n\n\n
Omnikan\u00e1lov\u00e1 strategie propojuje digit\u00e1ln\u00ed kan\u00e1ly s fyzick\u00fdmi obchody, poskytuje z\u00e1kazn\u00edk\u016fm je\u0161t\u011b harmoni\u010dt\u011bj\u0161\u00ed z\u00e1\u017eitky a flexibilitu Prost\u0159ednictv\u00edm digit\u00e1ln\u00edch platforem je mo\u017en\u00e9 nakupovat a zvolit sta\u017een\u00ed objedn\u00e1vky v jedn\u00e9 z 56 jednotek s\u00edt\u011b Krom\u011b toho mohou z\u00e1kazn\u00edci ve fyzick\u00fdch obchodech s pomoc\u00ed na\u0161ich asistent\u016f prodejny po\u017eadovat produkty v jin\u00fdch jednotk\u00e1ch, co\u017e zajist\u00ed, \u017ee v\u017edy najdou to, co pot\u0159ebuj\u00ed. <\/p>\n\n\n\n
\u201cNa\u0161\u00edm c\u00edlem je nejen b\u00fdt p\u0159\u00edtomen v n\u011bkolika kan\u00e1lech, ale hlavn\u011b zajistit, aby m\u011bl z\u00e1kazn\u00edk soudr\u017enou a efektivn\u00ed zku\u0161enost bez ohledu na to, kde nakupuje Neust\u00e1le zdokonalujeme n\u00e1\u0161 p\u0159\u00edstup ke kombinaci technologie, prakti\u010dnosti a zabezpe\u010den\u00ed, dod\u00e1v\u00e1 Prado.<\/p>\n\n\n\n
S ambici\u00f3zn\u00edmi pl\u00e1ny lozosmel projektuje, \u017ee digit\u00e1ln\u00ed prodej 51 TP3 T v\u0161eobecn\u00fdch p\u0159\u00edjm\u016f v nadch\u00e1zej\u00edc\u00edch letech. WEB Chceme b\u00fdt m\u011b\u0159\u00edtkem v kvalit\u011b slu\u017eeb z\u00e1kazn\u00edk\u016fm, v inovac\u00edch a pohodl\u00ed v maloobchod\u011b Na\u0161\u00edm c\u00edlem je efektivn\u011b a bezpe\u010dn\u011b propojit z\u00e1kazn\u00edky s t\u00edm, co pot\u0159ebuj\u00ed, a pos\u00edlit tak na\u0161i strategii Omnichannel, uzav\u00edr\u00e1 Felipe Prado.<\/p>","protected":false},"excerpt":{"rendered":"
A lojasmel integra inova\u00e7\u00e3o e conveni\u00eancia em uma estrat\u00e9gia robusta de omnicanalidade, que une a loja f\u00edsica e o digital. Com um portf\u00f3lio que supera 12 mil SKUs, a rede […]<\/p>\n","protected":false},"author":1,"featured_media":9775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,49],"tags":[80,51,43],"class_list":["post-9773","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cases","category-diversos","tag-cases","tag-diversos","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/9773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=9773"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/posts\/9773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/9775"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=9773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/categories?post=9773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/tags?post=9773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}