Co kdybyste se mohli z\u00edtra pod\u00edvat na svou zna\u010dku a p\u0159esn\u011b v\u011bd\u011bt, co d\u011blat, aby rostla<\/p>\n
U\u017e v\u00e1s nebav\u00ed investovat do marketingu, ani\u017e byste vid\u011bli v\u00fdsledky, kter\u00e9 jste o\u010dek\u00e1vali? Zkou\u0161\u00edte techniky, kter\u00e9 fungovaly pro ostatn\u00ed, ale nikdy zcela neodpov\u00eddaly va\u0161\u00ed realit\u011b? M\u00e1te pocit, \u017ee \u201cd\u011bl\u00e1te od v\u0161eho trochu\u201d bez jasn\u00e9ho sm\u011bru<\/p>\n
FULL MARKETING je transformace, kterou jste hledali.<\/p>\n
Fernando Lebbe \u2013 po 23 letech, kdy pom\u00e1hal v\u00edce ne\u017e 2 000 spole\u010dnostem naj\u00edt cestu \u2013 sd\u00edl\u00ed metodiku, kterou vyvinul a kter\u00e1 nav\u017edy zm\u011bnila jeho ch\u00e1p\u00e1n\u00ed marketingu.<\/p>\n
Naps\u00e1no speci\u00e1ln\u011b pro CMO, gener\u00e1ln\u00ed \u0159editele, marketingov\u00e9 l\u00eddry a podnikatele, kte\u0159\u00ed v\u011bd\u00ed, \u017ee jejich zna\u010dky maj\u00ed potenci\u00e1l, ale pot\u0159ebuj\u00ed jasno, aby jej odemkli. Tato kniha neu\u010d\u00ed pouze koncepty \u2013 m\u011bn\u00ed zp\u016fsob, jak\u00fdm pracujete.<\/p>\n
\n\u201cPokud to nen\u00ed z\u0159ejm\u00e9 ANO, je to z\u0159ejm\u00e9 NE.\u201d
Tato esencialistick\u00e1 filozofie p\u0159etvo\u0159ila Fernandovu kari\u00e9ru \u2013 a m\u016f\u017ee zm\u011bnit to, jak dnes tis\u00edce profesion\u00e1l\u016f vid\u00ed sv\u00e9 zna\u010dky.<\/p>\n<\/blockquote>\nP\u0159ipravte se na cestu, kter\u00e1 daleko p\u0159esahuje taktiku. Jde o to zjistit, kdo va\u0161e zna\u010dka skute\u010dn\u011b je a jak m\u016f\u017ee ovlivnit sv\u011bt jedine\u010dn\u00fdm a nezapomenuteln\u00fdm zp\u016fsobem.<\/p>\n
Je va\u0161e zna\u010dka p\u0159ipravena na tuto transformaci?<\/p>\n
P\u0159e\u010dt\u011bte si v\u00edce.<\/p>","protected":false},"excerpt":{"rendered":"
\u00daPLN\u00dd MARKETING \u2014 Shrnut\u00ed<\/h1>\n
FULL MARKETING p\u0159edstavuje praktickou metodologii pro organizaci marketingu spole\u010dnosti a zn\u00e1soben\u00ed v\u00fdsledk\u016f. Kniha, kterou napsal Fernando Lebbe, kter\u00fd \u010derp\u00e1 z 23 let zku\u0161enost\u00ed s pomoc\u00ed v\u00edce ne\u017e 2 000 spole\u010dnostem, je zam\u011b\u0159ena na CMO, gener\u00e1ln\u00ed \u0159editele, marketingov\u00e9 l\u00eddry a podnikatele, kte\u0159\u00ed v\u011bd\u00ed, \u017ee jejich zna\u010dky maj\u00ed potenci\u00e1l, ale nemaj\u00ed jasno.<\/p>\n
Co kniha slibuje<\/h2>\n
\n
- Nov\u00fd, jasn\u011bj\u0161\u00ed pohled na va\u0161i zna\u010dku a jej\u00ed skute\u010dnou podstatu. <\/li>\n
- Syst\u00e9m, kter\u00fd prom\u011bn\u00ed marketingov\u00fd chaos v \u00fa\u010dinn\u00fd, opakovateln\u00fd proces. <\/li>\n
- Sebev\u011bdom\u00ed p\u0159i p\u0159ij\u00edm\u00e1n\u00ed strategick\u00fdch rozhodnut\u00ed nam\u00edsto \u201czkou\u0161en\u00ed v\u0161eho\u201d.\u201d <\/li>\n
- Zp\u016fsoby, jak vybudovat skute\u010dn\u00e9 spojen\u00ed s publikem, nejen transakce. <\/li>\n
- Pragmatick\u00fd pl\u00e1n transformace vize do m\u011b\u0159iteln\u00fdch v\u00fdsledk\u016f.<\/li>\n<\/ul>\n
Z\u00e1kladn\u00ed filozofie<\/h2>\n
\u201cPokud to nen\u00ed z\u0159ejm\u00e9 ANO, je to z\u0159ejm\u00e9 NE.\u201d
Tento esencialistick\u00fd p\u0159\u00edstup up\u0159ednost\u0148uje to, na \u010dem skute\u010dn\u011b z\u00e1le\u017e\u00ed, a pom\u00e1h\u00e1 zam\u011b\u0159it \u00fasil\u00ed tam, kde skute\u010dn\u011b posouv\u00e1 zna\u010dku kup\u0159edu.<\/p>\nKdo to m\u00e1 \u010d\u00edst<\/h2>\n
\n
- CMO a marketingov\u00ed l\u00edd\u0159i hledaj\u00edc\u00ed strukturu a jasnost. <\/li>\n
- Gener\u00e1ln\u00ed \u0159editel\u00e9 a zakladatel\u00e9, kte\u0159\u00ed cht\u011bj\u00ed, aby marketing poskytoval m\u011b\u0159iteln\u00fd r\u016fst. <\/li>\n
- Podnikatel\u00e9 p\u0159ipraveni p\u0159em\u011bnit potenci\u00e1l zna\u010dky v konkr\u00e9tn\u00ed pl\u00e1n.<\/li>\n<\/ul>\n
P\u0159ipravte se na posun od taktiky: kniha v\u00e1s provede objevov\u00e1n\u00edm toho, kdo va\u0161e zna\u010dka skute\u010dn\u011b je a jak m\u016f\u017ee m\u00edt jedine\u010dn\u00fd a nezapomenuteln\u00fd dopad. Je va\u0161e zna\u010dka p\u0159ipravena na tuto transformaci?<\/p>","protected":false},"featured_media":100273,"comment_status":"open","ping_status":"closed","template":"","meta":{"slim_seo":{"title":"\u00daPLN\u00dd MARKETING: Metodika pro strukturov\u00e1n\u00ed marketingu va\u0161\u00ed spole\u010dnosti a zn\u00e1soben\u00ed v\u00fdsledk\u016f - Aktualizace elektronick\u00e9ho obchodu","description":"FULL MARKETING \u2014 Shrnut\u00ed FULL MARKETING p\u0159edstavuje praktickou metodologii pro organizaci marketingu spole\u010dnosti a zn\u00e1soben\u00ed v\u00fdsledk\u016f. Napsal Fernando Lebbe, kter\u00fd"}},"product_cat":[3197],"product_tag":[],"class_list":["post-100274","product","type-product","status-publish","has-post-thumbnail","product_cat-empreendimento","first","instock","sale","shipping-taxable","product-type-external"],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product\/100274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=100274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media\/100273"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=100274"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product_cat?post=100274"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product_tag?post=100274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}