{"id":94359,"date":"2026-03-12T13:41:33","date_gmt":"2026-03-12T16:41:33","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/gestao-e-operacao-de-e-commerce-da-estrategia-a-pratica\/"},"modified":"2026-03-13T15:57:38","modified_gmt":"2026-03-13T18:57:38","slug":"gestao-e-operacao-de-e-commerce-da-estrategia-a-pratica","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/produto\/gestao-e-operacao-de-e-commerce-da-estrategia-a-pratica\/","title":{"rendered":"\u0158\u00edzen\u00ed a provoz elektronick\u00e9ho obchodu - od strategie k praxi"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<h3>Detaily v\u00fdrobku<\/h3>\n<ul>\n<li>ASIN: B0F48PH9VJ<\/li>\n<li>P\u0159\u00edstupnost: Dal\u0161\u00ed informace<\/li>\n<li>Datum zve\u0159ejn\u011bn\u00ed: 9. dubna 2025<\/li>\n<li>Jazyk: portugal\u0161tina<\/li>\n<li>Velikost souboru: 176 KB<\/li>\n<li>\u010cte\u010dka obrazovky: Kompatibiln\u00ed<\/li>\n<li>Konfigurace p\u00edsma: Povoleno<\/li>\n<li>Tipy pro slovn\u00ed z\u00e1sobu: Nen\u00ed povoleno<\/li>\n<li>Po\u010det stran : 127 stran<\/li>\n<li>P\u0159eklopen\u00ed str\u00e1nky: Povoleno<\/li>\n<li>V\u011bk \u010dten\u00ed: 15 18 let<\/li>\n<li>\u017deb\u0159\u00ed\u010dek nejprod\u00e1van\u011bj\u0161\u00edch: \u010d. 77 693 v Kindle Store (seznamte se s Top 100 v kategorii Kindle Store) \u010d. 912 v oblasti v\u00fdpo\u010detn\u00ed techniky, internetu a digit\u00e1ln\u00edch m\u00e9di\u00ed \u010d. 2 702 v oblasti obchodu a ekonomiky<\/li>\n<li>912 V V\u00fdpo\u010detn\u00ed technika, Internet a digit\u00e1ln\u00ed m\u00e9dia<\/li>\n<li>2 702 v oboru podnik\u00e1n\u00ed a ekonomika<\/li>\n<li>Hodnocen\u00ed z\u00e1kazn\u00edk\u016f: 5,0 5,0 z 5 hv\u011bzdi\u010dek (2)<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0158\u00edzen\u00ed a provoz elektronick\u00e9ho obchodu - od strategie k praxi<\/p>\n<p>Prom\u011b\u0148te sv\u00e9 znalosti v re\u00e1ln\u00e9 v\u00fdsledky v digit\u00e1ln\u00edm sv\u011bt\u011b!Tato kniha je kompletn\u00ed a didaktick\u00e1 p\u0159\u00edru\u010dka pro ty, kte\u0159\u00ed cht\u011bj\u00ed zvl\u00e1dnout \u0159\u00edzen\u00ed, provoz a strategie modern\u00edho a efektivn\u00edho elektronick\u00e9ho obchoduPsan\u00e9 praktick\u00fdm a p\u0159\u00edstupn\u00fdm zp\u016fsobem, Spr\u00e1va a provoz elektronick\u00e9ho obchodu (Od strategie k praxi spojuje odborn\u00e9 zku\u0161enosti, teoretick\u00e9 z\u00e1klady a skute\u010dn\u00e9 aplikace pro ty, kte\u0159\u00ed cht\u011bj\u00ed jednat nebo ji\u017e jednat na digit\u00e1ln\u00edm trhuJestli\u017ee jste podnikatel, mana\u017eer, student nebo profesion\u00e1l marketingu, logistiky nebo administrativy, zde najdete nepostradateln\u00fd materi\u00e1l pro va\u0161i cestu v elektronick\u00e9m obchodu.<\/p>\n<p>Co se dozv\u00edte v t\u00e9to knize:. E-commerce Management (\u0158\u00edzen\u00ed elektronick\u00e9ho obchodu) (Jak pl\u00e1novat, strukturovat a \u0159\u00eddit online podnik\u00e1n\u00ed). an Digit\u00e1ln\u00ed marketing a prodej (Program) Praktick\u00e9 strategie pro p\u0159il\u00e1k\u00e1n\u00ed, konverzi a udr\u017een\u00ed z\u00e1kazn\u00edk\u016f.. Logistika a z\u00e1kaznick\u00fd servis  an Dobr\u00e9 postupy a \u0159e\u0161en\u00ed pro poskytov\u00e1n\u00ed hodnoty a pozitivn\u00edch zku\u0161enost\u00ed.. Finan\u010dn\u00ed a provozn\u00ed \u0159\u00edzen\u00ed  the Kontrola, anal\u00fdza a strategick\u00e9 rozhodov\u00e1n\u00ed.. Z\u00e1kaznick\u00e1 zku\u0161enost . Jak pot\u011b\u0161it a vytvo\u0159it trval\u00fd vztah v digit\u00e1ln\u00edm prost\u0159ed\u00ed.. Praktick\u00e9 p\u0159\u00edpady, vysv\u011btluj\u00edc\u00ed r\u00e1mce a grafika . Vizu\u00e1ln\u00ed a p\u0159\u00edm\u00fd obsah pro usnadn\u011bn\u00ed u\u010den\u00ed.<\/p>\n<p>Pro koho je tahle kniha?<\/p>\n<p><span>Podnikatel\u00e9, kte\u0159\u00ed cht\u011bj\u00ed vytvo\u0159it nebo profesionalizovat sv\u016fj e-commerce.<\/span><\/p>\n<p>Podnikatel\u00e9, kte\u0159\u00ed cht\u011bj\u00ed vytvo\u0159it nebo profesionalizovat sv\u016fj e-commerce.<\/p>\n<p><span>Studenti administrativy, marketingu, logistiky a \u0159\u00edzen\u00ed podniku.<\/span><\/p>\n<p>Studenti administrativy, marketingu, logistiky a \u0159\u00edzen\u00ed podniku.<\/p>\n<p><span>Profesion\u00e1lov\u00e9 na digit\u00e1ln\u00edm trhu, kte\u0159\u00ed hledaj\u00ed praktickou a teoretickou aktualizaci.<\/span><\/p>\n<p>Profesion\u00e1lov\u00e9 na digit\u00e1ln\u00edm trhu, kte\u0159\u00ed hledaj\u00ed praktickou a teoretickou aktualizaci.<\/p>\n<p><span>Lid\u00e9, kte\u0159\u00ed cht\u011bj\u00ed za\u010d\u00edt online podnik\u00e1n\u00ed bezpe\u010dn\u011b a s pl\u00e1nov\u00e1n\u00edm.<\/p>\n<p><\/span><span class=\"a-text-bold\">Pro\u010d \u010d\u00edst tuto knihu?<\/span><\/p>\n<p><span>E-commerce je jedn\u00edm z nejrychleji rostouc\u00edch sektor\u016f v Braz\u00edlii a ve sv\u011bt\u011b. Mnoho podnik\u016f v\u0161ak selh\u00e1v\u00e1 kv\u016fli nedostatku \u0159\u00edzen\u00ed, pl\u00e1nov\u00e1n\u00ed a efektivn\u00edho provozu.<\/span><\/p>\n<p><span>Tato kniha je naps\u00e1na tak, aby zaplnila tuto mezeru a poskytla kompletn\u00ed, aktu\u00e1ln\u00ed materi\u00e1l zalo\u017een\u00fd na praxi z trhu.<\/span><\/p>\n<p><span>U\u010dte se od t\u011bch, kte\u0159\u00ed v praxi \u017eij\u00ed digit\u00e1ln\u011b Sta\u0148te se mana\u017eerem elektronick\u00e9ho obchodu p\u0159ipraven\u00fdm na v\u00fdzvy a p\u0159\u00edle\u017eitosti nov\u00e9 ekonomiky.<\/span><\/p>\n<p>Lid\u00e9, kte\u0159\u00ed cht\u011bj\u00ed za\u010d\u00edt online podnik\u00e1n\u00ed bezpe\u010dn\u011b a s pl\u00e1nov\u00e1n\u00edm.<\/p>\n<p>Pro\u010d \u010d\u00edst tuto knihu?E-commerce je jedn\u00edm z nejrychleji rostouc\u00edch sektor\u016f v Braz\u00edlii a ve sv\u011bt\u011b. Mnoho podnik\u016f v\u0161ak selh\u00e1v\u00e1 kv\u016fli nedostatku \u0159\u00edzen\u00ed, pl\u00e1nov\u00e1n\u00ed a efektivn\u00edho provozu. Tato kniha byla naps\u00e1na, aby zaplnila tuto mezeru a poskytla kompletn\u00ed materi\u00e1l, aktualizovan\u00fd a zalo\u017een\u00fd na tr\u017en\u00ed praxi. Nau\u010dte se s t\u011bmi, kte\u0159\u00ed \u017eij\u00ed digit\u00e1ln\u011b v praxi. Sta\u0148te se mana\u017eerem elektronick\u00e9ho obchodu p\u0159ipraven\u00fdm na v\u00fdzvy a p\u0159\u00edle\u017eitosti nov\u00e9 ekonomiky.<\/p>","protected":false},"featured_media":94359,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1608,1607],"product_tag":[],"class_list":{"0":"post-94359","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-por-vincius-germano-autor-formato-ebook-kindle","7":"product_cat-administracao-negocios-e-economia","8":"product_cat-ebooks-kindle","9":"product_cat-loja-kindle","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product\/94359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=94359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product\/94359"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=94359"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product_cat?post=94359"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product_tag?post=94359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}