{"id":94502,"date":"2026-03-15T14:19:10","date_gmt":"2026-03-15T17:19:10","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/os-10-pecados-mortais-do-marketing-sintomas-e-solucoes\/"},"modified":"2026-03-15T14:19:12","modified_gmt":"2026-03-15T17:19:12","slug":"os-10-pecados-mortais-do-marketing-sintomas-e-solucoes","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/cs\/produto\/os-10-pecados-mortais-do-marketing-sintomas-e-solucoes\/","title":{"rendered":"10 smrteln\u00fdch h\u0159\u00edch\u016f marketingu: P\u0159\u00edznaky a \u0159e\u0161en\u00ed"},"content":{"rendered":"
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\u201c& Rif Pravd\u011bpodobn\u011b neju\u017eite\u010dn\u011bj\u0161\u00ed a nejpou\u017eiteln\u011bj\u0161\u00ed marketingov\u00fd pr\u016fvodce posledn\u00edch let. i.E.Networks doporu\u010diteln\u00fd jak obchodn\u00edk\u016fm, tak mana\u017eer\u016fm v jin\u00fdch oborech. e.R. Journal of Consumer Marketing NEPOstradateln\u00e1 kniha pro ka\u017ed\u00e9ho, kdo chce z\u016fstat konkurenceschopn\u00fd na trhu. instance & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & &
Pro\u010d 75% nov\u00fdch produkt\u016f, slu\u017eeb a podnik\u016f selh\u00e1v\u00e1? A pro\u010d marketingov\u00e9 kampan\u011b ji\u017e nep\u0159in\u00e1\u0161ej\u00ed stejn\u00e9 v\u00fdsledky?Philip Kotler, jedna z nejv\u011bt\u0161\u00edch autorit na toto t\u00e9ma, p\u0159edkl\u00e1d\u00e1 odpov\u011bdi v t\u00e9to knize, kter\u00e1 je jedn\u00edm z nejjasn\u011bj\u0161\u00edch a nejprakti\u010dt\u011bj\u0161\u00edch n\u00e1vod\u016f, co d\u011blat (a co ned\u011blat), pokud jde o marketing. Z p\u0159\u00edklad\u016f a poznatk\u016f vysv\u011btluje, jak identifikovat zn\u00e1mky toho, \u017ee se spole\u010dnost dopou\u0161t\u00ed jednoho z 10 smrteln\u00fdch h\u0159\u00edch\u016f marketingu a sd\u00edl\u00ed nejlep\u0161\u00ed \u0159e\u0161en\u00ed k p\u0159ekon\u00e1n\u00ed probl\u00e9mu Nau\u010d\u00edte se soust\u0159edit se na trh a z\u00e1kazn\u00edka, sledovat konkurenci, \u0159\u00eddit nej\u00fa\u010dinn\u011bj\u0161\u00ed, rozv\u00edjet marketingov\u00e9 strategie, budovat nej\u00fa\u010dinn\u011bj\u0161\u00ed, budovat vztahy a rozv\u00edjet nej\u00fa\u010dinn\u011bj\u0161\u00ed marketingov\u00e9 pl\u00e1ny, budovat nej\u00fa\u010dinn\u011bj\u0161\u00ed a nejefektivn\u011bj\u0161\u00ed, budovat podnik\u00e1n\u00ed.<\/p>","protected":false},"featured_media":94502,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1701,1700,1595],"product_tag":[],"class_list":{"0":"post-94502","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-edicao-portugus-por-philip-kotler-autor-ivo-korytowski-tradutor","7":"product_cat-drama","8":"product_cat-literatura-e-ficcao","9":"product_cat-livros","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product\/94502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/comments?post=94502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product\/94502"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/media?parent=94502"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product_cat?post=94502"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/cs\/wp-json\/wp\/v2\/product_tag?post=94502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}