{"id":99910,"date":"2026-06-23T19:24:07","date_gmt":"2026-06-23T22:24:07","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/evento\/curso-de-formacao-de-preco-de-venda-2\/"},"modified":"2026-07-26T08:57:51","modified_gmt":"2026-07-26T11:57:51","slug":"curso-de-formacao-de-preco-de-venda-2","status":"publish","type":"tribe_events","link":"https:\/\/www.ecommerceupdate.com.br\/de\/evento\/curso-de-formacao-de-preco-de-venda-2\/","title":{"rendered":"Verkaufspreis-Schulungskurs"},"content":{"rendered":"<div>Online-\u00dcbertragung Live-IO-Nutzung der ZOOM Web Conferencing App<\/div>\n<div style=\"margin-top: 20px\">\n<div style=\"margin: 20px 10px;font-size: 15px;line-height: 22px;font-weight: 400;text-align: left\">\n<h2><strong><\/strong><strong>Aktualisierte Schulung mit der neuen Steuerreformgesetzgebung<\/strong><\/h2>\n<p>Eine \u00c4nderung des Produktpreises kann sich auf das Unternehmensergebnis auswirken, aber wie gro\u00df ist die Auswirkung?<\/p>\n<p>Ein Unternehmen ben\u00f6tigt im Monat einen bestimmten Umsatz, um seine Umsatzziele zu erreichen <strong><\/strong><strong>Rentabilit\u00e4t<\/strong>, (aber wie hoch ist die Umsatzmenge und wie hoch ist die Rentabilit\u00e4t?<\/p>\n<p>Welche Auswirkungen haben direkte Steuern auf die Ergebnisse meines Unternehmens?<\/p>\n<p>Um diese und andere Fragen zu beantworten, m\u00fcssen wir Kenntnisse \u00fcber Kosten - und Preisbildungsmethoden hinzuf\u00fcgen.<\/p>\n<p>Der Kurs der Verkaufspreisschulung wird dem Teilnehmer ein tiefes Wissen in Methoden zur Berechnung von Preisen und Kosten von Produkten und Dienstleistungen erm\u00f6glichen, um die Rentabilit\u00e4t des Unternehmens zu verstehen und nach der Alternative zu suchen, die die Ziele des Unternehmens mathematisch erreicht.<\/p>\n<h2><strong><\/strong><strong>Ziele<\/strong><\/h2>\n<ul>\n<li>Den Teilnehmern zu erm\u00f6glichen, die preisbildenden Elemente eines Produkts oder einer Dienstleistung zu verstehen;<\/li>\n<li>Verstehen Sie das Verh\u00e4ltnis des Endpreises des Produkts und seiner Rentabilit\u00e4t und damit des Gewinns des Unternehmens;<\/li>\n<li>Verstehen Sie die Auswirkungen von Steuern auf den Endpreis des Produkts.<\/li>\n<\/ul>\n<h2><strong><\/strong><strong>Zielgruppe<\/strong><\/h2>\n<p>Fachleute aus den Bereichen Finanzen, Marketing, Vertrieb, Einkauf, Produktpreise oder verwandte Abteilungen, die verstehen m\u00fcssen, wie die Preisgestaltung erfolgt.<\/p>\n<h2><a href=\"https:\/\/bit.ly\/3FfMmUr\" title=\"https:\/\/bit.ly\/3FfMmUr\" target=\"_blank\" data-msys-clicktrack=\"0\" rel=\"nofollow noopener noreferrer\"><strong><\/strong><strong>Programmatischer Inhalt<\/strong><\/a><\/h2>\n<ul>\n<li>Werkzeuge zur Ermittlung der Preise von Produkten und Dienstleistungen<\/li>\n<li>Zusammenhang zwischen Break-Even-Point, Hebelwirkung und Preisbildung<\/li>\n<li>Preisbildung durch Kalkulation<\/li>\n<li>\n<ul>\n<li>Preisfestsetzung anhand der Kosten<\/li>\n<li>Kosten-meta<\/li>\n<li>Aufschlagrechnung<\/li>\n<li>Auswirkung der\u201c Besteuerung auf Preise, Margen und Ergebnisse<\/li>\n<li>Preise bei der Steuerreform<\/li>\n<\/ul>\n<\/li>\n<li>Praktische Kostenanwendungen f\u00fcr Industrie, Handel und Dienstleistungen<\/li>\n<li>Preissensitivit\u00e4tsanalyse<\/li>\n<li>\n<ul>\n<li>Elastizit\u00e4t-Preis der Nachfrage und Art des Gutes<\/li>\n<li>Gewinnmaximierung des Preises (vorbehaltlich Einschr\u00e4nkungen)<\/li>\n<\/ul>\n<\/li>\n<li>Indikatoren (KPIs) f\u00fcr die Preisbildung<\/li>\n<li>\n<ul>\n<li>EBITDA-Marge x Preis<\/li>\n<li>Rentabilit\u00e4t x Preis<\/li>\n<li>Marktbeteiligung x Preis<\/li>\n<li>Andere Indikatoren<\/li>\n<\/ul>\n<\/li>\n<li>Auswirkungen der Preise auf den Deckungsbeitrag<\/li>\n<li>\n<ul>\n<li>Inkrementeller Gleichgewichtspunkt<\/li>\n<li>Richtlinien f\u00fcr die Preisgestaltung und Gew\u00e4hrung von Rabatten<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong><\/strong><strong>Ausbilder<\/strong><\/h2>\n<ul>\n<li>Doktor der Verwaltung von FGV, Master in Wirtschaftswissenschaften von Insper und Bachelor in Verwaltung von USP<\/li>\n<li>Derzeit ist er Berater und Professor in den Bereichen Finanzen und Rechnungswesen.<\/li>\n<li>Er hat in Finanzinstituten wie der Banco Itau, der Banco Votorantim, Santander, der Citibank, der Banco ABC Brasil und der Banco Safra gearbeitet<\/li>\n<li>Akademische Erfahrung in den Bereichen Wirtschaft und Verwaltung mit Schwerpunkt auf allgemeiner Wirtschaft, Finanz- und Kapitalm\u00e4rkten, Risiko, Finanzverwaltung, Finanzmathematik, Preisgestaltung, Rechnungslegungswissenschaften und quantitativen Methoden in der Wirtschaftswissenschaft<\/li>\n<\/ul>\n<h2><strong><\/strong><strong>Wichtige Informationen<\/strong><\/h2>\n<p><strong><\/strong><strong>Datum: <\/strong><strong><\/strong><strong>10. und 11. August 2026<\/strong><\/p>\n<p><strong><\/strong><strong>Zeitplan: <\/strong><strong><\/strong><strong>14 bis 18 Uhr<\/strong><\/p>\n<p><strong><\/strong><strong>Modalit\u00e4t: <\/strong><strong><\/strong><strong>Online<\/strong><\/p>\n<p><strong><\/strong><strong>St\u00fcndliche Geb\u00fchr: <\/strong><strong><\/strong><strong>8 Stunden<\/strong><\/p>\n<p>Der Wert umfasst den Kurs, das Material und das Zertifikat in elektronischen Medien.<\/p>\n<p><strong><\/strong><strong>Modus: Online-\u00dcbertragung<\/strong> (Der Kurs wird live \u00fcbertragen, und die Sch\u00fcler k\u00f6nnen ihn mit Internetzugang \u00fcber den Computer verfolgen. W\u00e4hrend des Unterrichts ist es m\u00f6glich, in Echtzeit mit dem Lehrer zu interagieren, Kommentare zu senden und Zweifel zu kl\u00e4ren.<\/p>\n<p><strong><\/strong><strong>Diese Schulung kann auch durchgef\u00fchrt werden <\/strong><em><strong><\/strong><strong>In Gesellschaft<\/strong><\/em><strong><\/strong><strong> Im Pr\u00e4senz - oder Online-Format.<\/strong><\/p>\n<p><strong><\/strong><strong>Weitere Informationen zum Verkaufspreis-Schulungskurs<\/strong><strong><\/strong><strong> Kontaktieren Sie uns telefonisch (11) 3230-2714 oder rufen Sie den Link auf: <\/strong><a href=\"https:\/\/bit.ly\/3FfMmUr\" title=\"https:\/\/bit.ly\/3FfMmUr\" target=\"_blank\" data-msys-clicktrack=\"0\" rel=\"nofollow noopener noreferrer\"><strong><\/strong><strong>https:\/\/bit.ly\/3FfMmUr<\/strong><\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Online \u2013 Transmiss\u00e3o ao Vivo \u2013 Utiliza\u00e7\u00e3o do App de Webconfer\u00eancia ZOOM Treinamento Atualizado com a Nova Legisla\u00e7\u00e3o da Reforma Tribut\u00e1ria Uma mudan\u00e7a no pre\u00e7o do produto pode trazer um [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":95036,"comment_status":"open","ping_status":"closed","template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[1578],"class_list":["post-99910","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","tribe_events_cat-eventos","cat_eventos"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Online \u2013 Transmiss\u00e3o ao Vivo \u2013 Utiliza\u00e7\u00e3o do App de Webconfer\u00eancia ZOOMTreinamento Atualizado com a Nova Legisla\u00e7\u00e3o da Reforma Tribut\u00e1riaUma mudan\u00e7a no pre\u00e7o do produto pode trazer um impacto no resultado da empresa, mas qual \u00e9 o tamanho do impacto?Uma empresa precisa de uma certa 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