{"id":88320,"date":"2025-11-12T10:29:25","date_gmt":"2025-11-12T13:29:25","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=88320"},"modified":"2025-11-12T10:29:37","modified_gmt":"2025-11-12T13:29:37","slug":"no-b2b-postura-consultiva-vale-mais-que-desconto","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/el\/no-b2b-postura-consultiva-vale-mais-que-desconto\/","title":{"rendered":"\u03a3\u03c4\u03b7 \u03922 \u0392, \u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4"},"content":{"rendered":"<p>\u039a\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc, \u03b7 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03a4\u03bf 2025, 891 TP3T \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0.<\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ae \u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 B2B, \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03c0\u03af\u03c3\u03c4\u03b7 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd Aline Swensson, CSO \u03c4\u03b7\u03c2 Unentel.<\/p>\n\n\n\n<p>\u03a4\u03bf \u03c4\u03c1\u03ad\u03c7\u03bf\u03bd \u03ba\u03af\u03bd\u03b7\u03bc\u03b1 \u03b5\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7, \u03bb\u03ad\u03b5\u03b9 \u03b7 Forrester Research, \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03c5\u03bd \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03c0\u03bb\u03ac\u03c3\u03b9\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7.&nbsp;<\/p>\n\n\n\n<p>\u039a\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae \u03ad\u03c7\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03a4\u03bf B2B Pulse 2025, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd McKinsey &amp; Company, \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03ae\u03b4\u03b7 34% \u03c4\u03c9\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd B2B \u03ba\u03b1\u03b9 \u03cc\u03c4.<\/p>\n\n\n\n<p>\u0395\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03b7 \u03b1\u03be\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae \u03c4\u03c9\u03bd \u03c3\u03b5\u03bd\u03b1\u03c1\u03af\u03c9 \u201c\u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03bd\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5, \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03bd \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03c3\u03bf\u03c5\u03bc.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c0 medida que o relacionamento corporativo passa por forte transforma\u00e7\u00e3o, cresce a valoriza\u00e7\u00e3o de modelos baseados em experi\u00eancia e consultoria. Em 2025, 89% das empresas afirmam competir mais por experi\u00eancia do cliente do que por pre\u00e7o ou produto, de acordo com estudo da OnRamp. J\u00e1 uma pesquisa da PwC mostra que 73% dos consumidores consideram [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[43,53,48],"class_list":{"0":"post-88320","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tendencia","8":"tag-e-commerce","9":"tag-noticias","10":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/posts\/88320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/comments?post=88320"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/posts\/88320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/media\/8112"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/media?parent=88320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/categories?post=88320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/tags?post=88320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}