{"id":89960,"date":"2026-01-07T17:47:13","date_gmt":"2026-01-07T20:47:13","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89960"},"modified":"2026-01-07T17:47:13","modified_gmt":"2026-01-07T20:47:13","slug":"midia-retail-off-site","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/el\/midia-retail-off-site\/","title":{"rendered":"Media Retail \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2"},"content":{"rendered":"<p><strong>Media Retail \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2<\/strong> (\u03ae <em>\u039c\u03ad\u03c3\u03b1 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2<\/em>) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b9\u03b4\u03b9\u03cc\u03ba\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 (\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5 \u03bc\u03ad\u03c1\u03bf\u03c5\u03c2) \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03b4\u03b9.<\/p>\n\n\n\n<p>\u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc <em>\u0395\u03c0\u03b9\u03c4\u03cc\u03c0\u03bf\u03c5<\/em> (\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ae) \u03ba\u03b1\u03b9 <em>\u03a3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1<\/em> (\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1), \u03c4\u03bf Off-site \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03c3\u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c8\u03c5\u03c7\u03b1\u03b3\u03c9\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af<\/h3>\n\n\n\n<p>\u039f \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c0\u03ac\u03c1\u03bf\u03c7\u03bf\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u0391\u03bd\u03c9\u03bd\u03c5\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2 (\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9, \u03c0\u03cc\u03c3\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac) \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03bc\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03ad\u03c3\u03c9\u03bd ( <em>\u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ce\u03bd \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd<\/em>. \u03b1\u03c5\u03c4\u03cc \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1 (. \u03ad\u03bd\u03b1\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03ae \u03c0\u03ac\u03bd\u03b1\u03c2) \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03b1 \u03c3\u03b5 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u039a\u03cd\u03c1\u03b9\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bf\u03c7\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd<\/h3>\n\n\n\n<p>\u0397 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03c0\u03b1\u03bd\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 Off-site \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b8\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>CTV (\u03a3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7):<\/strong> \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c1\u03bf\u03ae\u03c2 (\u03cc\u03c0\u03c9\u03c2 Netflix, Globoplay, YouTube) \u03ae \u03b4\u03b9\u03b5\u03c0\u03b1\u03c6\u03ad\u03c2 Smart TV, \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5.<\/li>\n\n\n\n<li><strong>DOOH (\u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd):<\/strong> \u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b9\u03bd\u03b1\u03ba\u03af\u03b4\u03b5\u03c2, \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2 \u03c3\u03b5 \u03b1\u03bd\u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03ae\u03c1\u03b5\u03c2 \u03ae \u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bb\u03b5\u03c9\u03c6\u03bf\u03c1\u03b5\u03af\u03c9\u03bd \u0397 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03ce\u03c1\u03b5\u03c2 \u03ae \u03c3\u03b7\u03bc\u03b5\u03af.<\/li>\n\n\n\n<li><strong>\u0391\u03bd\u03bf\u03b9\u03c7\u03c4\u03cc\u03c2 \u0399\u03c3\u03c4\u03cc\u03c2 \u03ba\u03b1\u03b9 \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac:<\/strong> \u03a0\u03b1\u03bd\u03cc \u03c3\u03b5 \u03b5\u03b9\u03b4\u03b7\u03c3\u03b5\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2, \u03b9\u03c3\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b4\u03af\u03ba\u03c4\u03c5\u03b1 (Meta, TikTok), \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">The Big Differential: Attribution of \u201cLoop Closed\u201d<\/h3>\n\n\n\n<p>\u03a4\u03bf \u03ba\u03cd\u03c1\u03b9\u03bf \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 \u039b\u03b9\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u039c\u03ad\u03c3\u03bf\u03c5 \u0395\u03ba\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u039a\u03b1\u03b8\u03ce\u03c2 \u03bf \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3 <strong>\u0391\u03bd\u03ac\u03b8\u03b5\u03c3\u03b7 \u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03bf\u03cd \u03b2\u03c1\u03cc\u03c7\u03bf\u03c5<\/strong> (<em>\u0391\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03bf\u03cd \u03b2\u03c1\u03cc\u03c7\u03bf\u03c5<\/em>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1<\/h3>\n\n\n\n<p>\u03a6\u03b1\u03bd\u03c4\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03c6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03af\u03c9\u03bd.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0394\u03cc\u03b8\u03b7\u03ba\u03b5:<\/strong> \u03a4\u03bf \u03c6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03af\u03bf \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03a0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03a7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b7\u03bb\u03b9\u03b1\u03ba\u03cc \u03ba\u03ac\u03b8\u03b5 \u0394\u03b5\u03ba\u03ad\u03bc\u03b2\u03c1\u03b9\u03bf.<\/li>\n\n\n\n<li><strong>\u0395\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2:<\/strong> \u03a4\u03bf\u03bd \u039d\u03bf\u03ad\u03bc\u03b2\u03c1\u03b9\u03bf, \u03c4\u03bf \u03c6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03af\u03bf \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03b1\u03bd\u03c4\u03b7\u03bb\u03b9\u03b1\u03ba\u03bf\u03cd \u03c3\u03c4\u03bf\u03bd \u03a0\u03b5\u03bb\u03ac\u03c4\u03b7 X \u03b5\u03bd\u03ce \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 \u03b2\u03af\u03bd\u03c4.<\/li>\n\n\n\n<li><strong>\u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1:<\/strong> \u039f \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 X \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03a4\u03bf \u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ae \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03b5\u03c0.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03ac\u03c3\u03b7?<\/h3>\n\n\n\n<p>\u039c\u03b5 \u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03c9\u03bd cookies \u03c4\u03c1\u03af\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ce\u03bd \u03b1\u03c0\u03bf\u03c1\u03c1\u03ae\u03c4\u03bf\u03c5, \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 (\u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2) \u03ad\u03c7\u03bf\u03c5\u03bd \u03b3\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u038c\u03c1\u03bf\u03b9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u0394\u03af\u03ba\u03c4\u03c5\u03bf \u039c\u03ad\u03c3\u03c9\u03bd \u039b\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 (NMR)<\/em><\/li>\n\n\n\n<li><em>\u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5 \u03bc\u03ad\u03c1\u03bf\u03c5\u03c2<\/em><\/li>\n\n\n\n<li><em>\u03a0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae<\/em><\/li>\n\n\n\n<li><em>\u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03bf\u03cd \u03b2\u03c1\u03cc\u03c7\u03bf\u03c5<\/em><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>M\u00eddia Retail Off-site (ou Off-site Retail Media) \u00e9 a estrat\u00e9gia publicit\u00e1ria em que varejistas utilizam seus dados propriet\u00e1rios (first-party data) para segmentar e exibir an\u00fancios em canais de terceiros, fora de seus pr\u00f3prios sites ou aplicativos. Diferente do On-site (an\u00fancios dentro da loja virtual do varejista) e do In-store (an\u00fancios na loja f\u00edsica), o Off-site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41,37],"tags":[47,43,57,48],"class_list":{"0":"post-89960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-glossario","9":"category-tendencias","10":"tag-artigos","11":"tag-e-commerce","12":"tag-glossario","13":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/posts\/89960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/comments?post=89960"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/posts\/89960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/media\/10804"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/media?parent=89960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/categories?post=89960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/tags?post=89960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}