{"id":94823,"date":"2026-04-10T14:05:56","date_gmt":"2026-04-10T17:05:56","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94823"},"modified":"2026-04-10T14:06:04","modified_gmt":"2026-04-10T17:06:04","slug":"o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/el\/o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta\/","title":{"rendered":"\u0388\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c4\u03bf \u201cHead of Marketing\u201d \u03ae \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b5"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0392\u03bb\u03ad\u03c0\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03ba\u03af\u03bd\u03b7\u03bc\u03b1 \u03c3\u03c4\u03b7 \u0392\u03c1\u03b1\u03b6\u03b9\u03bb\u03af\u03b1: \u03bf\u03b9 influencers \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03ad\u03b4\u03c1\u03b5\u03c2 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2 \u03c3\u03b5 \u03b3\u03af\u03b3\u03b1\u03bd\u03c4\u03b5 \u03a4\u03bf Toguro \u03c9\u03c2 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c3\u03c4\u03bf Cimed \u03ba\u03b1\u03b9 \u03bf Victor Sarro \u03c3\u03c4\u03b7 Philips \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c6\u03b5\u03bb\u03b5\u03af\u03c2 \u03bf\u03b9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1: \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03ac\u03bb\u03b1\u03b2\u03b1\u03bd \u03c4\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03b5\u03bb\u03b5\u03c6\u03b1\u03bd\u03c4\u03cc\u03b4\u03bf\u03bd\u03c4\u03bf \u201ctore strategist\u201d \u03c7\u03ac\u03bd\u03b5\u03b9 \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2 \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03bf \u03c3\u03c4\u03bf\u03bc\u03ac\u03c7\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bb\u03b1\u03bd\u03b8\u03ac\u03bd\u03bf\u03c5\u03c3\u03b1 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b5\u03b4\u03ce: \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u03a4\u03bf \u201cDay Trading\u201d \u03c4\u03b7\u03c2 \u03a0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f Gary Vaynerchuk \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03ba\u03b1\u03bb\u03ac \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c6\u03b1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03c4\u03bf\u03c5, Day Trading Attention \u03a6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b3\u03c1\u03bf\u03b8\u03b9\u03ac \u03c3\u03c4\u03bf \u03c3\u03c4\u03bf\u03bc\u03ac\u03c7\u03b9 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c\u03a4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03c0\u03b1\u03c2 \u03c3\u03c4\u03c1\u03b1\u03b2\u03ac \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b7\u03b4\u03ad\u03bd \u03a4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03cc\u03c1\u03b1\u03c4\u03bf UPD\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03b5\u03c0\u03b7\u03c1\u03b5\u03b1\u03c3\u03c4\u03ad\u03c2 \u03c4\u03bf \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u0394\u03b5\u03bd \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c5\u03bb\u03b9\u03ba\u03bf\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03ae \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c6\u03cd\u03bb\u03bb\u03b1 P&amp;L, \u03c4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u039f \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 3%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03cc\u03bd\u03bf 3% \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd Toguro \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7 \u03c6\u03bf\u03cd\u03c3\u03ba\u03b1 \u03c4\u03bf\u03c5\u201c \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03cc \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf, \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc 97% \u03bc\u03b7 \u03b9\u03b9\u03ba\u03ce\u03bd \u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03ac\u03bd\u03bf\u03c5\u03bd \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c0\u03bf\u03bb\u03cd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c6\u03b8\u03b7\u03bd\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03ac\u03c1\u03bf\u03c5\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bc\u03af\u03b1 \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9 \u039f \u03b5\u03c0\u03b7\u03c1\u03b5\u03b1\u03c3\u03c4\u03ae\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u039f \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b5\u03bd \u03c0\u03ad\u03b8\u03b1\u03bd\u03b5, \u03ae\u03c4\u03b1\u03bd \u03bc\u03cc\u03bd\u03bf \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u0397 \u03a4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u039d\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c4\u03b7 \u03b2\u03b1\u03c1\u03b9\u03ac \u03ac\u03c1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c4\u03b7\u03c2 \u03c4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u03a4\u03b9 \u03ad\u03bc\u03b5\u03b9\u03bd\u03b5?\u0395\u03c5\u03ba\u03b9\u03bd\u03b7\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c0\u03bb\u03b1\u03c7\u03bd\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f influencer \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c4\u03bf \u03b8\u03b5\u03c3\u03bc\u03b9\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03be\u03ad\u03c7\u03b1\u03c3\u03b5 \u03c0\u03ce\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9: \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc buzz \u03a3\u03c4\u03bf \u201cday trade\u201d \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2, \u03c0\u03bf\u03c5 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03ac\u03bb\u03bb\u03bf \u0394\u03b5\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b3\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03ad\u03c3\u03c9 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bd\u03b1 \u03b5\u03af\u03c3\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03b8\u03ac\u03bd\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac \u03c0\u03bf\u03c4\u03ad \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03c4\u03cc\u03c3\u03bf \u03b8\u03bf\u03c1\u03c5\u03b2\u03ce\u03b4\u03b5\u03b9 \u03a4\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03c3\u03ac\u03c2?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ae \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c4\u03ce\u03c1\u03b1?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae: Bruno Brambilla, \u0394\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 Biglink<\/p>","protected":false},"excerpt":{"rendered":"<p>Estamos vendo um movimento forte no Brasil: influenciadores assumindo cadeiras de lideran\u00e7a em gigantes. Toguro como Head na Cimed e Victor Sarro na Philips. Ser\u00e1 que as marcas s\u00e3o ing\u00eanuas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-94823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/posts\/94823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/comments?post=94823"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/posts\/94823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/media\/10146"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/media?parent=94823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/categories?post=94823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/el\/wp-json\/wp\/v2\/tags?post=94823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}