Annual archives: 2025

Heat wave drives fan sales at Shopee

The heating of the last weeks has driven the search for cooling solutions: according to Shopee, in the last month the sales of fan on the platform grew 127% throughout Brazil compared to November 2025. See the most sought after models. The table fan led sales in the country; in the sequence, consumers also sought varied models to refresh environments. Among the most sought after are: portable fan, column fan, turbo fan, ceiling fan and tower fan. The presence of the column fan among the preferred shows that those who need greater range and air circulation has opted for options in priority use and alternative column considers the cost.

Mercado Livre accelerates expansion of own shipping agencies and redesign logistics of online retail

Mercado Livre intensified throughout 2025 the expansion of its network of own Shipping Agencies and logistics points agreed in a.

Invent Software bets on multi-ERP strategy and projects R$ 75 million revenue in 2026

Invent Software, a Brazilian technology company that has just turned 15 years old, announced a strategic change in its business model that promises.

With data and strategy, sellers can increase profitability in the fourth quarter

The fourth quarter is the most strategic period of the year for e-commerce. With dates like Black Friday, Cyber Monday, Christmas and Year.

72% of companies worldwide already use artificial intelligence, McKinsey says

Artificial Intelligence is no longer a distant trend and has become part of the routine of people and companies.

Goal Acquires Manus AI Startup for Billions; Expert Analyzes Impact on Future of Technology and Digital Marketing

Meta Platforms Inc. today confirmed the acquisition of Manus, an artificial intelligence agent startup that has achieved the fastest growth in.

The right price at the right time: how smart pricing is redesigning retail

R$ 2.6 trillion. This is the volume that Brazilian retail moves annually, according to recent IBGE data.

Accelerated by Y Combinator, StackAI lands in Brazil with a focus on automation for large companies

StackAI, an American startup specializing in corporate automation through artificial intelligence (AI), has officially announced its entry into the Brazilian market.

See the main movements that should guide the financial management of retail in 2026

In 2026, the financial management of Brazilian retail starts to operate in a scenario of greater complexity and digital maturity.

Video Commerce Boom: The Death of the Static Page and the Rise of the “Media Store”

1. Introduction: The End of the Age of Digitized Paper Catalog Since the birth of e-commerce in the 90s, the fundamental structure of selling.
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