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Annual archives: 2025

Financial automation is not a reality in 98% of Brazilian companies, study says

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Almost all large and medium-sized Brazilian companies (98%) still do not use automation in the financial area, according to a survey released by LeverPro no.

Retirement from a new perspective: what is Generation Z doing differently?

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Generation Z, individuals born roughly between 1997 and 2012, is revolutionizing the way we view work life and retirement.

Online sales of luxury goods grow more than 200% in Brazil

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The luxury market in Brazil is growing, especially in the digital universe. According to data from the Luxury Lab Global 2024 report by Euromonitor International.

From taboo to trend: how the male aesthetic market is becoming a billionaire

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For a long time, taking care of the appearance was seen as something unique to the female universe. But this scenario has changed a lot.

AI applied to data is critical to understanding the consumer

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Ever wondered how some companies seem to know exactly what you want before you even order?.

Pix is expected to represent more than 50% of e-commerce operations in 2027, Nuvei study predicts

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Payment transactions carried out by Pix in e-commerce should represent more than 50% in the sector by 2027.

Canoas hosts itinerant event that discusses cashback and the future of loyalty

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The Circuit ExpoEcomm 2025, the largest e-commerce event in Brazil, begins its journey on March 18, in Canoas (RS), and will cover eight.

Logtech Bahia expands operations and bets on AI to make highways safer

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Infleet, a Brazilian company of technological solutions for fleet management, closed its 2024 balance sheet, which showed a growth of 120% in this.

Root marketing: the secret to connecting brands to all generations

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In a scenario where innovation and technology advance rapidly, many companies get lost in the search for complex strategies and passing fads.

Solution as a Service: The digital revolution for small and medium-sized businesses

Sylvio Herbst - 0
In recent years, digital transformation has ceased to be a differential and has become a necessity for companies of all sizes.
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