outset2025

Annual archives: 2025

Instagram for young people, Google for mature: Research reveals how each generation discovers products in Brazil

E-Commerce Uptate - 0
The Brazilian's buying behavior is no longer uniform; it is defined by the date of birth.

Digital Signature of Contracts (E-Contracting)

E-Commerce Uptate - 0
Digital Signature of Contracts (or E-Contracting) in the context of e-commerce refers to the process of formalizing commercial agreements between parties (whether B2B or B2C).

Bemobi announces acquisition of Paytime and launches new unit of Payment as a Service (PaaS)

E-Commerce Uptate - 0
Bemobi (BMOB3), a payment solutions company that already serves the largest recurring service companies in the country, announced the acquisition of 50.1% from Paytime.

Buy by Values (Value-Based Buying)

E-Commerce Uptate - 0
Buying for Values (or Value-Based Buying) is a consumer behavior where the purchase decision is primarily influenced by ethical, political, ecological beliefs.

The “New Young” (The New Younger)

E-Commerce Uptate - 0
The "New Young" (or The New Younger) is a sociological and marketing term used to describe the demographic range of consumers above.

Privacy as Luxury (Privacy as Luxury)

E-Commerce Uptate - 0
Privacy as Luxury is a socioeconomic and market concept that describes the transition of privacy from a "basic right" to a "premium asset".

The technology trends that will accelerate Brazil in 2026

Rafael Leopold - 0
The acceleration of artificial intelligence in Brazilian companies in 2025 has changed the axis of discussions about technology. According to a survey by AWS, 9.

International Purchases in 2025: New Tax Rules Require Redoubled Consumer Attention

E-Commerce Uptate - 0
The year 2025 marked a definitive structural change for Brazilians who buy on international websites.

Tax Reform: 4 actions for SMEs to take before 2026

E-Commerce Uptate - 0
Every year, micro and small businesses, including MEIs, generate more than R$ 700 billion in income, according to a 2024 survey by Sebrae.

Mobile consolidates as the main channel of Brazilian e-commerce while web traffic recedes

E-Commerce Uptate - 0
Brazilian e-commerce is undergoing a structural change marked by the growing predominance of mobile. While web traffic has registered a drop of 4.8%, the.
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