NaPista, automotive marketplace of BV bank, grows 56% in 6 months

The NaPista, automotive marketplace of the bank BV & one of the largest private banks in Brazil 8 months have just completed and is already comparable to the main market pairs in number of ads: there are about 220 thousand, between cars, motorcycles and heavy. From January to June, ads on the platform grew 56%, while the conversion of leads, the conversion of site visitors into customers, 42%.

“In a few months on the air, we were able to identify the needs of retailers and those looking for a vehicle. With our market intelligence and the technology used in NaPista, we saw the number of ads grow considerably in the first half.”, says Jamil Ganan, Superintendent of Auto Finance at BV bank. 

Equipped with an intelligent algorithm that understands and indicates to users the best options according to their needs and preferences, from a search with natural language and not only based on filters, the platform registered an increase of 72% in the number of accesses from January to June this year.

In addition to providing an innovative experience for those looking for a vehicle, NaPista has also established a closer relationship with retailers by offering a package with unlimited ads for a fixed price. 

Another additional available to partners is the transfer offer, which allows the replenishment of inventory and the more agile sale outside the store profile, optimizing the flow between companies that want to sell and buy vehicles. With these differentials, NaPista recorded a growth of 335% in vehicles sold on the transfer platform.

Renewal in the auto segment 

A leader in financing light and used vehicles for 11 years, BV strengthened its performance in the automotive segment with the launch of NaPista, a platform aligned with the bank's commitment to strengthen and modernize the sector with intelligent and functional solutions for retailers and the end public.

In addition to the simple, intuitive interface and the personalized search by the customer, NaPista has filters that facilitate the search of the user because it uses pre-existing information to prioritize the results that best suit the needs of those who are doing the search. On the home page you can select varied options such as car for family, for application drivers, for everyday life and others.