Meta restricts use of AIs in WhatsApp and alerts companies about integrations

Meta has announced an update to WhatsApp Business policies that limits the use of AI technologies in its ecosystem. As of January 15, 2026, general-purpose AI providers and developers, including language models, generative platforms, and conversational assistants, will not be able to be used in the app.

The measure is part of the revision of official terms and is intended to protect the privacy of users and preserve service document published by Meta, only approved providers will be able to offer integrated solutions, provided they do not use tool information to train or improve automated learning models.

For Marcos Guerra, CRO and CXO of Optima Digital, a national reference in messaging and communications automation, the update highlights the importance of responsible use of technologies in corporate channels.“A Meta wants to ensure that WhatsApp remains a reliable channel between companies and customers.”, he explains.

The executive points out that the use of tools that circumvent Meta policies can generate account blocks, operational failures and information leakage.“Esse is the time to review automation flows, confirm that technology partners are certified and migrate to operators recognized by the platform. This is the only way to ensure stability and compliance in corporate use”, he advises.

Optima Digital will be present at RD Summit 2025, which takes place from November 5 to 7 at Expo Center Norte, in Sao Paulo. The event will bring together more than 300 speakers and a business fair with 120 brands, consolidating itself as the largest marketing and sales meeting in Latin America. The company will present at the stand customer relationship solutions, focusing on the WhatsApp Business Platform and Payments API.