Mastercard and Sicredi partner to increase transparency and security in digital shopping with Ethoca Clarit

Mastercard announces partnership with Sicredi to offer its members a more transparent and secure digital experience through the solution Ethoca Consumer Clarity, technology that is already present in Brazil, but now becomes integrated into the application of the Sicredi.

With the new functionality, members of the cooperative financial institution will have access to full details of your purchases directly in the application and on the card invoice, such as the recognizable name of the establishment registered in the solution, date, transaction value and digital receipts 2 AVAILABLE for up to 90 days. The solution helps reduce doubts about launches, minimizes possible chargebacks A protection mechanism that allows consumers to contest transactions for reasons such as fraud or problems with products or services - and improves the experience with digital means of payment, by providing more transparency to information.

“The partnership with Sicredi represents an important advance in the use of Ethoca Clarity technology in Brazil.According to Ethoca's study, the solution has already demonstrated a significant reduction in the amount of chargebacks opened by mistake, as well as increasing consumer satisfaction.We are happy to work with such an institution relevant to the Brazilian financial market and contribute to the continuous improvement of the digital journey of Sicredi”, says Marcio Soares, Senior Vice President of Financial Institutions at Mastercard Brazil.

Digital transformation with real impact

Ethoca Clarity is part of a global collaboration network that connects more than 5,100 issuers and 10,000 retailers in several sectors. When sharing enriched data of transactions, the solution has stood out for:

• Reduce fraud and undue disputes;
• Decrease chargeback-related operating costs;
• Increase consumer confidence and satisfaction;
• Improve the efficiency of service channels.

“In Sicredi, we are committed to offering solutions that make the experience of our associates increasingly intuitive and transparent with the prospect of enhancing financial education, essential to boost the development of the regions where we are present. The integration of Ethoca Consumer Clarity technology to our application reinforces this direction, by allowing members to have more clarity about their purchases and greater control over their spending. This partnership with Mastercard is another step in our journey of innovation and continuous improvement of our digital services”, emphasizes Thiago Rossoni, executive director of Sicredi Products and Services.

Benefits for the consumer and the ecosystem

• More security: less fraud and undue chargebacks;
• Transparency in shopping: clear and detailed information of each transaction;
• Digital receipts: accessible for up to 90 days;
• Less doubt and more confidence: significant improvement in the digital customer journey.

Sicredi's adoption of the solution extends the reach of technology in Brazil and reinforces Mastercard's commitment to investing in innovation to make digital payments safer, simpler and more reliable.